MARUTI SUZUKI INDIA LTD
SPARE PARTS STRATEGY
Car Spare Parts Industry – Global
Scenario
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Globally Parts Market is 540 Bn $
Faster Response expected by customer.
Complexity of Part Management going up.
Increased Cost Pressures.
Car Spare Parts Industry – Indian
Scenario
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Indian Parts After Market - 5 Bn $
Growth Rate11% per Annum
Share of Car Spare Parts Industry- 34%
3.8 Mn Cars Serviced Every Month.
Average Serviceable Parts Each Car - 2500
Total Serviceable Parts - 270000
Spare Parts Mission
 Right Part
 Right Place
 Right Time
 Right Price
Indian Scenario in After Market
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Vehicle models & variants
Customer Expectations
Costs/expenditure
Need for Efficient Spare Parts Operation
How Do We Do It
Think Customer
Customer is the King!!!
How Do we Do It

High Service Ratio with Optimum Inventory.
Using Technology
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E Nagare
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Daily Scheduling for High Value & Fast Moving Parts (3-4 Days
Inventory).
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Balance Parts fortnightly Scheduling.
Accurate forecasting –
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Best fit statistical forecasting techniques
System generated alerts for abnormalities
How Do We Do It – Warehouse
Processes
Warehouse Management
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Paper less operations.
RF Terminal guides the operator
Minimum Man – Material
Movement.
In built Checks for Accuracy
Dynamic Locations – Optimal
Space Utilization
Automation in Binning, Picking and Dispatch.
Spare Parts Supply Chain
Channel Management
Inventory
 Warehousing
 Delivery
 Manpower

Channel Management – Inventory
Automated Ordering System based on
consumption
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Ensure availability of Service Parts.
Not Human Dependant.
Real-time Information Flow – Dealer
Management System
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Fast response to Customers
Better & Quick decision making
Channel Management - Warehousing
Warehouse Standardization
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Layout.
Material Storage & Handling Equipment.
Focus
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Optimal Use of Existing Storage Area
100% One Part One Location
Channel Management - Warehousing
Channel Management -- Delivery
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More than 30000 Active Touch Points Serviced Regularly using Branded Delivery
Vans & 2 Wheelers.
Convenience to Customer – Exclusive
Retail Outlet
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Unique Buying Experience
Fair & Transparent transactions
Peace of mind
Customer education
Exclusive Branding for all Retail Outlets
Convenience to Customer – Exclusive Retail
Outlet
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More than 10,
000 Customer
being Served
daily thru these
Outlets.
Channel Management – Manpower
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Development Training:
Warehouse & Inventory Management
Parts Operations
Soft Skills
Skill Mapping:
Recognition & Motivation.
Manpower Development & Retention
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Training conducted at Head Office & Regional Office for All India Channel Spare Parts
Personnel.
Manpower Skill Evaluation
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Objectives –
Understanding
Training Needs
Skill Upgradation
Recognition of
Channel Talent.
Customer Education
There is nothing called a Spare Part
Every Part is Vital.™
Customer Education -- TV

Customer Education -- Print
Leading
Magazines.
Customer Education -- Radio
Challenges
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Reach -- Rural Market Penetration
Logistics – Faster Delivery
Supply of Parts for Obsolete Models
Spurious Parts
Thank You.