The Soul of
in South Africa
Call 011 709 7700 or Click www.dell.co.za
What’s inside DELL?
One focused vision has made Dell the world’s leading computer systems company. One bold concept: Dell’s customer-focused
direct business model. It is our dedication to our worldwide customer base that drives everything we do. Many people are familiar
with the company’s success in creating leading value for customers and investors. Less well known is the unique environment in
which we operate, forged by the people of Dell since the company’s founding in 1984. An environment where our vision to create a
better world for all – is pursued with energy, purpose and efficiency. We characterise that environment in a statement of corporate
philosophy called “The Soul of Dell”.
The Soul of Dell is a declaration of Dell’s basic values and beliefs worldwide. It defines the kind of company we are and aspire to
become; and serves as a guide for our actions around the world. It is Dell’s global commitment to participate responsibly in the global
marketplace; to understand and respect all laws, values and cultures; and to contribute positively in every culture and community in
which we serve, both personally and organisationally.
Ultimately, The Soul of Dell is the basis of our “winning culture” – through improving social conditions, we improve business
conditions. We believe that our unique, one-to-one relationships help customers, employees and communities worldwide learn
about, give to and connect with each other.
Dell’s ability to operate a multicultural workforce in a multicultural marketplace keeps us brimming with innovative ideas, excellent
customer experiences and a direct commitment to you, South Africa.
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THE SOUL OF DELL IN SOUTH AFRICA
What’s inside DELL SOUTH AFRICA?
Black Economic Empowerment (BEE) and our Commitment to Global Citizenship
Dell’s BEE focus is about sustainable development and economic transformation in South Africa. Our bias is toward long term
commitments to projects and initiatives that deliver real value and real benefits.
In recognising BEE as broad-based, our strategies are multi-pronged in contributing to skills and economic development of
historically disadvantaged individuals and businesses. To date, our transformation progression has been remarkable in our
marketplace and inside Dell. To ensure sustainable value and a team approach to BEE, we have established an empowerment
forum within the company, who continuously develop our BEE strategies; carefully investigate initiatives; and weigh up and
report on results. This with the same clear and consistent focus that has driven Dell’s success: To directly meet and exceed the
requirements of our marketplace.
3
Dell BEE Management Model
Dell’s BEE Management Model is focused both internally (workforce) and externally (marketplace) to achieve the
following objectives:
•
•
•
Superior direct customer relationships within a growing, diverse marketplace.
Transparent opportunity for our employees, customers and partners.
Ensuring that all our employees, shareholders, partners and communities benefit from Dell’s continued success.
Workforce
• Ownership and control
• Diversity management
• Education and training
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THE SOUL OF DELL IN SOUTH AFRICA
Community
• Corporate social
investment
• Future workforce
• Community days
Marketplace
• Preferential procurement
• Enterprise development
• Partnerships
Metrics
Metrics
Metrics
• Skills development investment
• Dell Foundation
• BEE investment
• Leadership development
• Financial accountability
• Enterprise development investment
• Employee viewpoints
• Criteria management
• Criteria management
Dell | Proudly Empowered
R40 700 000
Dell BEE
Investment Commitment
R16 900 000
R15 900 000
R4 000 000
2
R4 000 000
Currently
R5 000 000
R2 500 000
R0 00 1
2002
R0 00 1
R980 000
R0 00
R0 00
2000
Enterprise
Development
1
2
Corporate Social
Investment
HDI Training
Preferential
Procurement
Formed part of CSI investment.
From October 2003. To exceed 50% of total BEE investment in 2004.
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Our Commitment to Direct Relationships
Direct Relationships: We believe in being direct in all we do
Dell South Africa, operating on the principal of one-to-one relationships, holds this philosophy true in our direct involvement with
BEE. Dell, as a multinational, has found innovative and meaningful ways to participate in BEE in South Africa.
“It is evident that Dell’s worldwide
corporate philosophy has successfully
embraced South Africa’s transformation
process. Integrating an incredibly
diverse country with a companionable
technology partner.”
Stewart van Graan
Managing Director Dell South Africa
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THE SOUL OF DELL IN SOUTH AFRICA
At the forefront of our strategies is an effective commitment to transformation in all other aspects of empowerment. Not being onceoff investments, we are able to successfully move these initiatives forward in coherent, tangible and long-term sustainability. These
include (as elaborated on further in this booklet):
•
•
•
•
•
HDI training and employment equity;
Preferential procurement;
Helping black entrepreneurs build businesses;
Working in partnership with black-owned firms, and
Corporate social investment.
“ Thank you for taking a
chance on me! Be blessed
– Empowered to Succeed
and Prosper.”
“Thank you Dell for offering|me an opportunity to
Dell Proudly Empowered
experience work-in-the-fast-lane. I have been pretty
busy before – but never to this degree! And in the
same light, learn and understand the dynamics of the IT
industry. Dell is a definite PLUS for me, for my life, and
for my career.
Thank you for taking a chance on me! Be blessed
– Empowered to Succeed and Prosper.”
Hassan Rajab
Dell Academy Trainee
Hassan Rajab
Employment Equity, Skills and Human Resources Development and our Commitment to the Dell Team
The Dell Team: We believe our continued success lies in teamwork and the opportunity each team member has to learn, develop and grow.
•
Employment Equity
Diversity exists all around us at Dell. And inside Dell is where the foundation for our BEE ethos is most solidly laid. Leveraging this diversity through equal opportunity and fair treatment enables all
employees to perform at their best. In turn, this helps us better serve our customers. By actively influencing thinking and behaviours, and eradicating covert or overt discrimination, we have created
a barrier-free workplace with equitable representation in all employment categories. Dell has exceeded employment equity targets into 2005 on all levels.
•
Skills and Human Resources Development
Dell understands when investing in the present and future workforce; development is not only a tool for success but also a tool for life. Our Human Resources Investment programmes are structured
to identify, harness and boost Affirmative Action candidates beyond their talent areas. Our skills development programmes are aligned with the NQF:
The Dell Academy: For those entering the workplace, the programme offers the opportunity to obtain at least one year’s work experience within an IT environment
– learning business skills, computer skills and life skills. The 10+ persons employed per annum, are free and assisted in pursuing employment outside the company
after their tenure. As from 2004, full learnerships will be provided to graduates and non-graduates.
Dell’s Black Executive Trainee Programme actively accelerates future economic powers into management positions. This with the aim of fulfilling
a more balanced racial composition – in all South Africa’s enterprise managed companies – as soon as possible.
Dell South Africa motivates employees to win with integrity in the global marketplace.
HDI Training
R4 Million
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Preferential Procurement and our Commitment to our Customers
Customers: We believe in creating loyal customers by providing a superior experience at a
great value.
It’s our close relationships with innovative suppliers that help us to deliver one of the best customer experiences in the industry
and to maximise innovation, growth and competitiveness. To help meet our customers’ needs in South Africa, we have an
excellent supplier-base of historically disadvantaged groups that deliver fast, easy and cost-efficient goods and services. Suppliers
who are not yet BEE approved are actively encouraged to do so within a time frame.
Dell South Africa salutes our suppliers for their commitment to building business partnerships that positively
impact our country.
Preferential Procurement
R40.7 Million
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THE SOUL OF DELL IN SOUTH AFRICA
Dell | Proudly Empowered
Enterprise Development and our Commitment to our Marketplace
Global Citizenship: We believe in participating responsibly in the global marketplace.
Enterprise Development holds the promise of the most sustainable rewards for our marketplace. Dell has targeted building the
Enterprise Development
R4 Million*
From October 2003. To exceed 50% of total BEE investment in 2004.
*
capacity of small, medium and micro enterprises (SMME’s) with and within the IT industry in South Africa. We have a keen focus
on BEE SMME’s who partner with Dell on market opportunities.
In 2004, Enterprise Development will be our most aggressively funded project in which we will dedicate 50% of all BEE allocated
funds. If, through skills development, training and financial assistance we can help these companies generate income – they will
grow and bear the fruit of success.
“Your holistic support for our business has given
“ We have no
other option but
to succeed...
thank you Dell!”
us a new hope; a new direction; a vibrant working
environment; and above all a renewed confidence that,
with your future involvement, we have no other option
but to succeed! You’ve become our parent company…
thank you Dell!”
Theo Nwamendi
Marketing and Strategy - Interim Consulting
Theo Nwamendi
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Corporate Social Investment and our Commitment to Win!
Winning: We have a passion for winning in everything we do.
Dell’s future success is intertwined with the future success of the communities in which we do business. We rely on our
communities for more than just customers; they are the home of our employees and their families and will be the source of new
employees for many years to come. The Dell Foundation was established to implement Corporate Social Investment strategies in
our community. The key that unlocks this potential is sustainable development in our contribution to:
Healthy Communities and Community Development: Our initiatives aim to meet the basic needs of people and healthcare,
with an emphasis on HIV/AIDS. Dell employees are also involved in the local community and personally undertake volunteer
projects during Dell Worldwide Community Week. In 2002, at Okansie Township, we built a house, brick by brick! And in 2003, a
classroom at Diepsloot Combined School.
Literate and Connected Communities: As the world continues its transition from an industrial economy to a digital economy,
technology access and training are becoming critical tools in the pursuit of social equity. The Dell Foundation brings technology
into areas with limited access (computers for schools etc.) and assist with youth education.
Corporate Social Investment
R16.9 Million
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THE SOUL OF DELL IN SOUTH AFRICA
Dell will continue to build technologies – that build communities.
Dell | Proudly Empowered
Two children from the Bethany Children’s home in Soweto
enjoying the Christmas party that Dell hosted at its offices.
Traditional dancers celebrate the opening of the Reading
and Learning Centre at Ithuteng Trust in Pimville, Soweto.
Michael Curry from the Toronto Raptors looks over the
shoulder of a pupil from the Ithuteng Trust School.
Dell volunteers build fences, plant gardens and erect
classrooms at Diepsloot Combined School as part of
Dell’s global diversity community programme.
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Call 011 709 7700 or Click www.dell.co.za