CORPORATE PROFILE
Index
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Brand Axis Mutual Fund
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Customer Centricity
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Risk Managed Products
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Easy Transactions
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Experienced Team
BRAND AXIS MUTUAL FUND
Share Holding
Schroder Investment Management (Singapore) Limited (SIMSL) through its wholly owned subsidiary, Schroder Singapore Holdings
Private Limited (SSHPL) holds 25% of the total issued and paid up equity share capital plus one share in Axis AMC and Axis Mutual
Fund Trustee Ltd. SIMSL and SSHPL are ultimately wholly owned subsidiaries of Schroders Plc.
25%*
75%#
*SSHPL
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Axis Bank and other nominees of Axis Bank
About Axis Bank
Axis Bank commenced operations in 1994.
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Promoted jointly by the Administrator of the
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Specified Undertaking of the Unit Trust India
(SUUTI), Life Insurance Corporation of India
(LIC) and five other insurance companies.
Domestic shareholders,
18.70%
India’s third largest private sector bank.
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Strong retail banking, wholesale banking,
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capital markets and treasury businesses.
LIC, 13.50%
Foreign
shareholders,
52.13%
Other Promoters,
4.01%
Expansive distribution network of over 2,421
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braches in 1,647^ centres and over 12,930
ATMs.
Branches in Singapore, Hong Kong,
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DIFC-Dubai, Colombo and Shanghai with
representative offices in Dubai and
Abu Dhabi.
SUUTI, 11.66%
• Total Assets: ` 379,361 Cr ($ 63.2 bn)
• Total Deposits: ` 272,004 Cr ($ 45.3 bn)
• Total Net Profit (Q1 Fy15): ` 1,667 Cr ($ 0.3 bn)
• Market cap as at July 21, 2014: ` 95,412 Cr ($ 15.9 bn)
Source: www.axisbank.com ^ Includes extension counters
All figures are as on 30th June, 2014. Conversion Rate 1$ = ` 60
About Schroders
Established in 1804 and now headquartered in London, UK, Schroders has
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developed under a stable ownership for over 200 years.
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Focused 100% on asset management.
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Manages £271.5 billion (EUR 339.0 billion/$464.1 billion) globally on behalf
of institutional and retail investors, financial institutions and high net worth
clients.
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Expertise across a broad range of asset classes including equities, fixed
income, multi-asset and alternatives.
A highly diversified business#
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Employs more than 3500* people worldwide operating from 37 offices in 27
countries across Europe, the Americas, Asia and the Middle East.
11%
*Source: www.schroders.com | *As on 30th June, 2014.
7%
Equities
45%
Multi-Asset
17%
Fixed Income
Emerging Market Debt, Commodities and Property
20%
Wealth Management
#
Source: Schroders plc Annual Report and Accounts 2013
About Axis Mutual Fund
Well Rounded Growth
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A well-rounded product suite that consists of 50 schemes
(5 Equity, 26 Debt, 17 Hybrid, 1 Gold FOF & 1 Gold ETF).
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Over 6.4 Lac relaxed investors.
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Presence in over 75 cities.
Axis MF Journey
JUNE
2009
SEP
2009
OCT
2009
NOV
2009
Corporate Office
Inauguration
2010
SEBI Approval
2012
Schroders Tie-up
Axis Liquid Fund Launch
2013
First Operating Profit
Axis Equity Fund Launch
2014
Data as on 30th June, 2014
JUNE
SEP
JULY
First Hybrid Fund Launch
(Axis Triple Advantage Fund)
Peak Average AUM
Board of Directors - Axis Asset Management
Independent Directors
Associate Directors
T. S. Narayanasami
- Ex MD & CEO of United Stock Exchange
- Erstwhile Chairman & MD of Bank of India,
Indian Overseas Bank and Andhra Bank
Shikha Sharma
- MD & CEO of Axis Bank
- Over two decades of experience across the
spectrum of financial services
U. R. Bhat
- Managing Director of Dalton Capital Advisors
(India)
- Fellow of the Chartered Institute of Bankers,
London
Richard Anthony Mountford
- CEO - Asia Pacific of Schroders Investment
Management
- Member of Group management Committee
of Schroders
Pranesh Misra
- Founder of Brandscapes Consultancy Pvt. Ltd.
with over 27 years experience in marketing
across varied industries
R. K. Bammi
- Erstwhile Executive Director (Retail Banking) of
Axis Bank
- Certified Associate from the Indian Institute
of Bankers
Ashok Sinha
- An IIT & IIM graduate with 30 years of
experience in Petroleum Industry
- Awarded India Chief Financial Officer in 2001
Chandresh Kumar Nigam
- MD & CEO of Axis Asset Management
Company
- Over 22 years of experience in equity fund
management
Associate and Independent Directors are as defined under the SEBI (Mutual Funds) Regulations
Board of Directors - Axis Mutual Fund Trustee
Independent Directors
T. C. Nair
- Erstwhile whole time member of SEBI
- Ex MD of Bharatiya Reserve Bank Note Pvt. Ltd. (a
wholly owned subsidiary of Reserve Bank of India)
V. Leeladhar
- Erstwhile Chairman & MD of Union Bank of India
and Vijaya Bank
- Served as Deputy Governor of Reserve Bank of India
Uday Chitale
- A Practicing Chartered Accountant by Profession
- Currently, a Senior Partner of the well-known firm M/s.
M.P. Chitale & Co.
Kedar Desai
- Currently a partner at Desai Desai Carrimjee &
Mulla, Advocates & Solicitors
- Previously partner at Kanga & Company,
Advocates & Solicitors
Associate Directors
Murray Coble
- COO - Asia Pacific for Schroder Investment
Management (Singapore) Ltd.
- Erstwhile MD - South East Asia and Executive
Committee Member, Treasurer & Secretary of Investment Management Association, Singapore
Bapi Munshi
- President and Chief Risk Officer of Axis Bank
Limited
- Extensive experience in Treasury and Risk functions
in Banking Industry
CUSTOMER CENTRICITY
Pillars of the Axis Mutual Fund Philosophy
Outside-in View
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Investor at the heart of every single decision.
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Communicate in the language of the investor.
Enduring Wealth Creation
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Play a serious & credible role in investor’s money basket.
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Encourage investors to build a long-term perspective of the category.
Long-term Relationships
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Leverage the equity of 'Axis' brand.
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Aim at building relationships rather than being transactional.
RISK MANAGED PRODUCTS
Investment Philosophy - Equity
ACTIVE
MANAGEMENT
DISCIPLINE
Decisions are an
output of a logical and
disciplined investment
process.
FUNDAMENTALS
BASED
We invest in
fundamentally
sound companies using
'Bottom up' approach
Exploit opportunities
such that portfolio
reflects the best
investment at
all times.
QUALITY ASSETS
Rigorous search for
good companies
with long term
sustainable growth
and management
track record.
RESEARCH
DRIVEN
Decisions are driven
by extensive
macroeconomic and
company research.
GROWTH BIASED
We invest in quality
businesses with focus
on sustainable
growth.
INTEGRATED RISK
MANAGEMENT
Risk management is
embedded in the
investment process.
Investment Process - Equity
RISK MANAGEMENT
Identify Universe
Research
Portfolio
Construction
Portfolio
Monitoring
Identify companies
with sustainable
earnings growth
potential, credible
management &
acceptable
liquidity.
Analyze
fundamentals to
assess fair value of
stocks in our
universe.
Portfolio is
constructed bottomup, stock-by-stock
while adhering to
top down risk
parameters, liquidity
profile and volatility
targets.
Take profit or
rebalance portfolio
to ensure
investment
objectives are met.
Examine need for
hedging against
event risks.
Risk Management - Equity
RISK
WHAT
HOW
QUALITY
Investing in unsustainable /
weak companies.
Experienced investment professionals to help limit investment
universe to carefully selected high quality businesses.
PRICE
Overpaying for a company.
Detailed in-house research to enable “Fair value” based
investment recommendations.
LIQUIDITY
High impact costs.
Controlled at portfolio construction stage.
EVENT
Price risk due to company or
sector specific event.
Hedge in case of scheduled events with uncertain outcomes
using Index futures and single stock futures. In case of
macro/ market shocks, hedge / go into cash where feasible.
VOLATILITY
Price volatility due to company or
portfolio specific factors.
Monitor overall portfolio volatility. Control risk class/
sector/ stock exposures as needed.
MACRO +
MARKET
Price risk due to event impacting
overall market.
Effective and timely response to uncertain events enabled
through in-depth understanding of businesses. Hedge portfolios
in case of predictable events with uncertain outcomes.
Investment Process - Fixed Income
Assess the
Macro
Environment
Target
Portfolio
Duration
INTEREST RATE RISK
Target
Investment
Universe
CREDIT RISK
Portfolio
Construction
Portfolio
Monitoring
Risk Management - Fixed Income
CREDIT
Focus on high quality
issuers. Investment
Universe based on credit
research.
DIVERSIFICATION
Exposure to each issuer
limited by its rating.
RISK
MANAGEMENT
DURATION
Portfolio duration
meticulously determined
through extensive
macro research.
LIQUIDITY
Liquidity/impact cost
part of security
selection/portfolio
construction.
Optimise balance of
credit quality, returns
and liquidity.
Products Designed for Various Investor Needs
SPARE CASH
1 day - 90 days
HOLIDAYS
2 - 4 years
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Axis Liquid Fund
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Axis Income Saver
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Axis Treasury Advantage
Fund
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Axis Short Term Fund
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Axis Fixed Income
Opportunities Fund
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Axis Triple Advantage
Fund
CHILD EDUCATION
3 - 10 years
Axis Long Term Equity
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Fund
Axis Equity Fund
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Axis Triple Advantage
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Fund
RETIREMENT*
More than 10 years
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Axis Equity Fund
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Axis Midcap Fund
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Axis Focused 25 Fund
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Axis Long Term Equity
Fund
Axis Income Saver
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Axis Dynamic Bond Fund
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Axis Fixed Income
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Opportunities Fund
There is no assurance that the above specified goals shall be met. Investors are advised to consult their financial, tax, legal and other advisors before investing.
* To achieve long term financial goals, ideally an investor should invest in equities at a very young age and stay invested for very long duration.
Product Features
Scheme
Key differentiator / current
investment strategy
These products are suitable
for investors who are seeking$
Axis Equity
Fund
Focus on keeping volatility less than that of the Nifty.
• Capital appreciation over long term • Investment in a diversified portfolio
predominantly consisting of equity and equity related instruments • High risk
(BROWN)
Axis Long Term
Equity Fund*
Long term focus with investments in quality businesses across
market cap.
• Capital appreciation & generating income over long term • Investment in
a diversified portfolio predominantly consisting of equity and equity related
instruments • High risk
(BROWN)
Axis Midcap
Fund
Investment mainly in Midcap companies.
• Capital appreciation over long term • Investing predominantly in equity
& equity related instruments of mid size companies with focus on relatively
larger companies within this category • High risk
(BROWN)
Axis Focused
25 Fund
Invest in a concentrated portfolio of equity & equity related
instruments of upto 25 companies.
• Capital appreciation over long term • Investment in in a concentrated
portfolio of equity & equity related instruments of up to 25 companies •
High risk
(BROWN)
Axis Triple
Advantage
Fund
Diversification across 3 asset classes that have low
correlation.
• Capital appreciation & generating income over long term • Investment in
a diversified portfolio of equity and equity related instruments, fixed income
instruments & gold Exchange Traded Funds • Medium risk
(YELLOW)
Axis Income
Saver
Dual objectives of generating income and capital gains
while attempting to manage risks.
• Capital appreciation while generating income over medium to long term
• Investment in debt and money market instruments as well as equity and
equity related instruments while managing risk through active asset
allocation • Medium risk
(YELLOW)
*An open-ended equity linked saving scheme with a 3 year lock-in. The Scheme does
not offer capital protection or assured returns. Please refer to the SID for details.
Note: Risk may be represented as:
(BLUE) investors understand that their principal will be at low risk
(YELLOW) investors understand that their principal will be at medium risk
(BROWN) investors understand that their principal will be at high risk.
Product Features (Contd...)
Scheme
Key differentiator / current
investment strategy
These products are suitable
for investors who are seeking$
Axis Gold
Fund
Easy and hassle free way to invest in Gold.
• Capital Appreciation over medium to long term • Invests predominantly
in Axis Gold ETF in order to generate returns similar to the underlying fund,
subject to tracking error • Medium risk
(YELLOW)
Axis Liquid
Fund
Suitable to invest your surplus cash for very short term.
• Regular income over short term • Investment in debt and money market
instruments • Low risk
(BLUE)
Axis Treasury
Advantage
Fund
Suitable to invest your surplus cash for very short term.
• Regular income over short term • Investment in debt and money market
instruments • Low risk
(BLUE)
Axis Short
Term Fund
Seeks to provide stable risk adjusted returns with average
maturity between 1 to 3 years (under normal
circumstances)^
• Regular income while maintaining liquidity over short to medium term •
Investment in debt and money market instruments • Low risk
(BLUE)
Axis Fixed
Income
Opportunities
Fund
To generate stable returns by investing in debt & money
market instruments across the yield curve & credit
spectrum.
• Stable returns in the short to medium term • Investment in debt and
money market instruments across the yield curve and credit spectrum •
Low risk
(BLUE)
Axis Dynamic
Bond Fund
All-weather income fund with absolute return focus which
invests in the best ideas at any point of time
• Optimal returns over medium to long term • To generate stable returns while
maintaining liquidity through active management of a portfolio of debt and
money market instruments • Low risk
(BLUE)
Axis Banking
Debt Fund
Aims to generate optimal returns and liquidity by mainly
investing in bank CDs
• Regular income over short to medium term • Investment in debt and
money market instruments issued by banks • Low risk
(BLUE)
^Tenor and investment strategy are based on prevailing market conditions & the
interest rate view of the fund manager. These may change from time to time.
$Investors should consult their financial advisers if in doubt about whether the
product is suitable for them.
Note: Risk may be represented as:
(BLUE) investors understand that their principal will be at low risk
(YELLOW) investors understand that their principal will be at medium risk
(BROWN) investors understand that their principal will be at high risk.
EASY TRANSACTIONS
Easy Transactions
TRANSACT AND TRACK YOUR INVESTMENTS ON THE GO!
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An app for your android smart phone.
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Portfolio view of holdings.
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Buy, sell and switch units (subject to cut-of timing).
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Request A/c statement, capital gains statement and view last 5 transactions.
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Can be customized for advisors with ARN code.
TRANSACT THROUGH A SIMPLE PHONE CALL!
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Buy or sell anytime from Monday - Saturday (subject to cut-of timing).
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No additional fees or charges.
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Secure transaction.
TRANSACT BY SENDING AN SMS!
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Get NAV, Folio balance & transact from your registered mobile number.
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Available on all phone models-GPRS or otherwise.
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Secure transaction.
Easy Transactions
INVEST ONLINE IN MINUTES!
Individual Investors
Invest online either through internet banking or VISA debit card.
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No prior registration required.
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Complete your investment in minutes.
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Track your investments instantly.
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Non-Individual Investors
Purchase, redeem or switch online.
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View transactions and download account statements.
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No forms to be filled for additional transactions.
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Multiple funds transfer options available:
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• Online bank transfer using online banking
• RTGS/NEFT transfer
• Direct credit through a transfer letter
EXPERIENCED TEAM
Key Business Personnel
Chandresh Kumar Nigam, MD & CEO
- Over 22 years of experience in equity fund management
- Previous experience includes TCG Advisory, ICICI Prudential AMC & Zurich India AMC
- A Mechanical Engineer from IIT Delhi and PGDM from IIM Calcutta
Karan Datta, Chief Business Officer
- Management post graduate with over 17 years of experience in sales & distribution of financial products
- Previous experience includes Goldman Sachs AMC, Franklin Templeton AMC & Birla Sunlife Distribution
Praveen Bhatt, COO & CFO
- An Instrumentation Engineer with post graduation in Management
- Over 15 years of total experience with 13 years in the mutual fund industry (in customer service and marketing)
- Previous experience includes IDFC AMC, Hathway Investments & Zurich India AMC
Gopal Menon, Head - Compliance, Legal & Secretarial
- B. Com, A.C.A., L.L.B. (Honours)
- Over 18 years of experience in Compliance, Secretarial and Legal
- Previous experience includes Universal Trustees Pvt. Ltd, Sanlam Investments & Advisors, IDFC AMC, Standard Charted AMC,
HSBC AMC & Zurich AMC
Key Investment Team Personnel - Equity
Pankaj Murarka, Head - Equity
- Chartered Accountant
- Over 12 years experience in the capital markets & equity fund management
- Previous experience includes DSP Merrill Lynch & UTI AMC
Sudhanshu Asthana, Fund Manager - Equity
- M.A. in Economics from Mumbai University and Diploma in Investment Management from NMIMS
- A total of 13 years experience as an equity fund manager
- Previous experience includes Barclays Wealth India and SBI Fund Management
Jinesh Gopani, Fund Manager - Equity
- M.M.S. in Finance from the University of Mumbai
- A total experience of 13 years in the capital markets of which 4 years are in equity fund management
- Previous experience includes Birla Sun Life Mutual Fund and Voyager Capital
Ashish Naik, Analyst - Equity
- An MBA from XLRI, Jamshedpur and B.E. from Mumbai University
- Over 7 years of experience as an Equity Analyst
- Previous experience includes Goldman Sachs
Key Investment Team Personnel - Equity
Amrita Basu, Analyst - Equity
- M. Sc. Finance and Economics
- Over 7 years of experience as an equity analyst
- Previous experience includes Kotak Securities and Kotak Mahindra Capital Co.
Deepak Malik, Research Analyst - Equity
- B.Sc., MBA (Marketing & Finance)
- Over 11 years of experience as an equity analyst
- Previous experience includes Emkay Global Financial Services Ltd. & Jubilant Life Sciences Ltd.
Key Investment Team Personnel - Fixed Income
R
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Sivakumar, Head - Fixed Income
An engineer from IIT Madras and PGDM from IIM Ahmedabad
Over 12 years of experience in the Indian asset management industry across asset classes
Previous experience includes managing fixed income funds with Sundaram and ABN AMRO Mutual Funds
Kedar Karnik, Fund Manager - Fixed Income
- MMS - Finance and BE - Electronics & Telecom
- Over 8 years of experience in fund management and financial sector ratings
- Previous experience includes HSBC Asset Management (India) Pvt. Ltd. and CRISIL Ltd.
Devang Shah, Fund Manager - Fixed Income
- Bachelor of Commerce & Chartered Accountant
- Over 9 years of experience as analyst and fund manager
- Previous experience includes Pricewaterhouse Coopers, Deutsche AMC & ICICI Prudential AMC
Rahul Vekaria, Credit Analyst & Dealer - Fixed Income
- Chartered Accountant
- Over 4 years of experience with Axis Mutual Fund
- Previous Experience includes PriceWaterHouse Coopers
Axis House, 1st Floor, C-2,
Wadia International Centre,
Pandurang Budhkar Marg,
Worli, Mumbai - 400 025. India.
EasyCall: 1800 3000 3300
Email: customerservice@axismf.com
Website: www.axismf.com