PRESS RELEASE
10-11-2012 Uppsala, Sweden
Canadian quality in winter – Damn Glamorous Collection
"Give a woman the right pair of shoes, and she can conquer the world." The words of Marilyn
Monroe ring truer now than ever before. Damn Heels was once a brilliant idea, after a fun night
out of dancing, that grew into a collection of fabulous flats inspired by high heels.
As more women sacrifice comfort for style, Damn Heels has found a solution; a pair of shoes which
look and feel fabulous no matter how high off the ground. Hailey Coleman succeeds in doing just
that. She created a footwear line of foldable flats to suit any lifestyle, from a coffee meeting and
yoga class, to after-work drinks and a jet-set holiday. All day and every day.
Damn Heels defines fabulous simply as looking sexy and feeling comfortable for any occasion.
"I am inspiring women to look and feel fabulous, so that they can lead happier, more confident
lives," Hailey says.
For winter 2012, the Damn Glamorous Collection features shoes designed to look like a corset. The
two-tone detail in front elongates the foot and leg, and shows off a hint of flirty toe cleavage. The
sides skim lower ending in a beautiful lace detail in the back. The result is the look of a heeled foot,
with the feel of a flat.
Each pair unfolds to reveal a hot pink lining, and the soles are embossed with the signature Damn
Heels logo. They come in a clutch that makes it perfect for gift giving. The set is 699 SEK each, and
sizes range from 36-40 in three different colours (Black Diamonds, Champagne Gold and Gunmetal
Glitz).
The winter 2012 collection will be sold online at www.damnheels.nu and at select retailers across
Scandinavia.
Contact: Eva Wennman
E-mail: eva@damnheels.nu
Webb: www.damnheels.nu
Mobile phone: +46 (0)739-604 199