How to work
with an editor?
That’s easy, we
like presents!
Patricia George
SplashWrench
LLC
About Patricia George
Editor in Chief of Gulf & Main Magazine
Marketing Maven at SplashWrench
7 Years at MassMutual Financial Group
9 Years at multi-million dollar commercial printers
Clients Included:
Yankee Candle
Ethan Allen
Yale New Haven Hospital
Hasbro
Milton Bradley
Kent School
UMASS
Doyle Galleries
What are presents for media pros?
•
Pre-written Interviews
•
Hi resolution photographs
•
Quotes and book reviews
•
Executive book summaries
•
Bundled together in a digital format
Together, these are the elements of
your Media Kit
You may ask...
•
How do I create a media kit?
•
How much will my media kit cost?
•
How do I effectively use a media kit?
Let’s explore these ideas one at a time.
How do I create a media kit?
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Write an executive summary or a brief of your work
•
Write a Q&A interview of yourself
•
Get a high resolution image of the cover
•
Have a professional portrait taken
•
Print business cards... (more)
•
Get reviews and star ratings from area professionals
•
List where your book may be purchased
•
Provide a calendar of upcoming public readings or book signings
•
Write a cover letter introducing yourself
•
ASK FOR COVERAGE
How much will my media kit cost?
•
Moderate initial investment on materials
•
Distribute by Website, Dropbox or FlashDrive
•
Unlimited potential for promotion
How do I use a Media Kit effectively?
•
•
•
•
•
Find and selectively target media pros
Reach out to them by E-mail with a Press Release or Letter of Introduction
Send your media kit
Establish a follow up schedule
Ask for an interview or coverage
A proper media kit will get you
free coverage
•
•
•
Makes the editor’s job easy
Removes reporter’s objections
Keeps you in control of your image
Thank You!
Resources…
LOCATING EDITORS, JOURNALISTS, BLOGGERS & MEDIA PROS:
American Society of Magazine Editors
Magazine Publishers of America
LinkedIn
www.tvnewscheck.com/station-directory
GET LISTED AS AN ExPERT ON ANY TOPIC:
www.profnet.prnewswire.com
DIRECTORY OF BOOK REVIEWERS:
www.ebookcrossroads.com/book-reviewers.html
PROFESSIONAL PORTRAIT PHOTOGRAPHY:
VitoMarrone–239834-9432http://www.weddingphotographyinflorida.com
DIY PRINTING:
www.VistaPrint.com
www.gotprint.net
CUSTOMIzED USB FLASH DRIVES:
www.Discount Mugs.com
www.FlashDealer.com
PUBLISHING & SALES SUPPORT:
www.authorcentral.amazon.com
www.lulu.com
Contact SplashWrench
Expert tips on locating media pros
Press Releases
Assistance with your Q&A interview
Book reviews and star ratings
Portrait photography
Cover design
Website and social media
Promotional and display material
SplashWrench LLC
www.SplashWrench.com
239-206-4487
Patty@SplashWrench.com