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E-Commerce Exercise 2
Round 1 : Group of 3
Instruction: Today's popular networking sites include Facebook, Twitter, Instagram, and Pinterest. The
most popular blogging sites include WordPress, Blogger, and Tumblr. Your group decided to start an ECommerce business focused on E-Tutoring services for online studies and support to students.
Pick one of the following social media service providers:
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Facebook
Twitter
Instagram
Pinterest
WordPress
Blogger
Tumblr
Target the following demographic:
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18-26 years old
Male and female
Active on social media
Attending university or any post-secondary institution
Create a spin-off of the product/service of the social media service you chose.
Conditions: In one sentence, provide a concise description of your spin-off product/service utilizing the
social media tool of choice (above). Discuss one thing only - what you're offering.
Time limit: 5 minutes
Presentation: 1 minute
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E-Commerce Exercise 2
Round 2: Same group of 3
Instruction: Present the following in class:
1. What business benefits do you hope to derive?
2. How will the social media tool (you chose) help you achieve your core business objectives?
3. What KPI’s will you use for measuring on-going channel performance? What are your targets for
each KPI?
Specify:
1. Two (2) business benefits
2. Two (2) goals/plans to achieve business benefits
3. Two (2) KPI’s per goal/plan
Conditions: The more specific, the better.
Time limit: 7 minutes
Presentation: 4 minutes each group