Blogging: The Basics and Beyond What is a blog? • Originally slang for web log, the word brought the two words together and dropped the “we” according to the Oxford English Dictionary • Multitudes of platforms today. The most popular are free and globally reaching. • Examples of platforms include Wordpress, Blogger, Tumblr, and Twitter. Some Starting Discussion • What is your idea of a blog? • How do you see the purpose of blogs? • So you already have a blog and, if so, what do you use it for? Blogs vs. Websites • Frequently updated • Sometimes updated? • Interactive • Static • User-friendly (easy to work with) • Less easy (require some skill) • Shared • Owned Source-based: Information is centrally-located User-based: Information is shared Who Blogs? • New York Public Library – http://nypl.tumblr.com/ • GSLIS – https://publish.illinois.edu/gslis-itd/ • Library of Congress – https://twitter.com/librarycongress • Individual Librarians – http://freerangelibrarian.com/ – http://librarianinblack.net/librarianinblack/ Why Blog? • • • • Current Free Interactive You, too, as a librarian or representative of an institution have a voice • Why do you want to blog? • What would be your goals? • How would you want your blog to seem to other people? Getting Started Content Audience Delivery • • • • Who is your ideal audience? Where are they located? What are their needs do you think? How can you match those needs given the different ways you can blog? Content • • • • FOCUS Keep it concise Be visual Find your niche – What is your specialty? – What is in your collection? – What are you involved with? Audience • Who is it? • What do they need? • What can you give them? Delivery: Blogging vs. Microblogging Microblogging • Focuses on very short entries • Often uses single images per entry and hyperlinks • Examples include Tumblr and Twitter Blogging • Entries relatively more textual elaborate but still concise • Visual in layout and uses many images per entry • Examples include Blogger and Wordpress Questions? Do check out our upcoming workshops on blogs! Now you know the basics so you can jump into more detail.