Sales Advisor Job Description
Objective
Core purpose
Key tasks
To strive to achieve personal and store targets. To provide the best
possible customer service whilst providing the customer with the right
product. Maximising margin products, ensuring add on sales and club
cards are offered to all customers.
1. Sales skills
2. Maximising Profit
3. Compliance
Sales:
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Execute the ESP sales cycle
- Acknowledge
- Approach
- Qualify
- Close the sale
Awareness of new and ongoing trends in golf market
Able to demonstrate technical sales ability
Achievement of sales targets, as set by Manager
Ability to understand customers needs and sell the
right product
Achievement of KPI’s
- Margin
- Club card
- Add ons
- ATV
People:
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Participating fully in team meetings & weekly training
Carrying out duties as assigned by Management
Committed to the team
Seeks information/clarity
Keeps others informed of progress with tasks
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Conducting HVSC checks when requested
Ensuring stock is booked in on time correctly and on
the sales floor
Vigilant in store, aware of security issues
Stock:
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Customer Service:
◦ Ensure customers are served efficiently
◦ Friendly, approachable & helpful
◦ Customer problems solved quickly and effectively
◦ Commitment to ESP principles
◦ Awareness of Internal customers
◦ Ensure mystery shop KPI results are achieved in line
with company targets.
◦ Telephone mystery shop KPI achieved in line with
company targets.
◦ Assist in ensuring company promotions are executed
in line with company guidelines and timescales.
Systems:
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Updated December 2011
Conversant with Microsoft Office
Experienced in Navision & back office
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Competent with AG administration
Adherence to company policies & procedures
Commercial Awareness:
◦ Understanding of KPI’s, Margin, Profit etc
◦ Awareness of Merchandising principles
◦ Understanding of competition and risks to store
Policies & Procedures
◦ Compliance with Health & Safety principles
◦ Compliance with security policies & procedures
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Reporting to:
Store Management Team
Essential Skills and experience:
 Proven Sales skills
 Retail experience
 Golf knowledge
 IT literate and competent in Microsoft Excel and Word
 Commercially aware and results driven
 Excellent Communication skills
Desirable:
 Experience of using Navision till and back office systems
 Merchandising experience
Updated December 2011
Success Factors/Behaviours Matrix
Store Staff
Objective
As an employee of americangolf you will be required to display certain
behaviours and success factors within your role along with the technical skills
required to fulfil the role. If you are able to display key characteristics from
each of the 8 success factors this will enable you to carry out the necessary
tasks found in your job description. If there are any shortfalls in success factor
performance it will make it difficult to complete your role to the required
standard and we may need to help you develop your skills further.
Success Factors
1.
3.
5.
7.
1.
Customer Focus
Teamwork
Drive For Results
Commercial Awareness
2.
4.
6.
8.
Operational Efficiency
Planning & Organising
Communicating & Influencing
Developing others
Customer Focus
This Success Factor is about having a genuine desire to help and serve the customer and understanding the
importance of a customer driven approach. People who perform to the highest standard in this Success Factor
understand and respond to customers’ requirements and constantly strive to exceed customer expectations.
Delivers exceptional service, always seeks out opportunities to delight customers and make their day.
2.
Operational Efficiency
This Success Factor is about striving to achieve operational efficiency through maximising outputs and
minimising costs. Achieving and exceeding KPI’s to achieve business. Results focused, wants to see a job well
done and on time, takes responsibility for own actions and decisions. Has infectious enthusiasm for the brand,
the business and own store.
3.
Teamwork
This Success Factor is about having the ability to work well within a team. People who perform to the highest
standard in this Success Factor are able to support and motivate the team to reach their full potential. A real
team player, prepared to seek out expertise in other areas of the business.
4.
Planning and Organising
This Success Factor is about having the ability to plan their workload and activities to achieve targets. People
who perform to the highest standard in this Success Factor are able to balance long-term plans with their day-today issues. Is organised, works with a plan and ensures things happen on time.
5.
Drive for Results
This Success Factor describes a strong desire to constantly improve the way in which the business operates.
Has self belief and self confidence, doesn’t give up when the going gets tough. Uses initiative, is always
proactive.
6.
Communication & Influencing
This Success Factor is about having the ability to communicate clearly and concisely both in written and verbal
formats. People who perform to the highest standard in this Success Factor are able to communicate confidently
at all levels, with all types of people. Is confident to question both peers and senior managers, shares new ideas
as ‘best practice ‘.
7.
Retail/Commercial Awareness
This Success Factor is about considering the wider implications of actions and decisions and applying
cost/benefit approaches to decision making. People who perform to the highest standard in this Success Factor
have the ability to share ideas around store/areas and sees the bigger picture and shares the wins with the team.
Always ‘in touch’ and able to recommend products/models to customers.
Updated December 2011
8.
Developing Others
This Success Factor is about developing people and structures with the aim of building and strengthening the
company for the future. A real team player, shares ‘best practice’ and radiates energy, motivates and
encourages others.
Updated December 2011