Marketing Your Library: One
Social Media Tool at a Time
Denise A. Wetzel
Alabama Public Library Service
Outline

Basics of Marketing
◦ Marketing Defined
◦ Basics Discussed
◦ What’s Your Story?

Social Media
◦
◦
◦
◦
◦
◦
◦
◦
◦
◦

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Twitter
Facebook/Google+
foursquare
flickr/photobucket
YouTube
Pinterest
tumblr
Blogs
Hootsuite
Timing
Additional Resources
Conclusion
BASICS OF MARKETING
Marketing Defined

The act or process of selling or
purchasing in a market

An aggregate of functions involved in
moving goods from producer to
consumer
~as defined by Merriam-Webster
Basics Discussed

Word of Mouth vs. Social Media

Image is everything

Develop relationships

Use ALL media sources available
Disney
Institute
Philosophy
“A good story makes sense, moves the
listener and is re-told. What story is your
organization telling?”
One Tool at a Time
SOCIAL MEDIA
Why should we use social media?
Twitter

Microblogging
platform

140 characters max

Retweeting is king

Important symbols

Posting capabilities
Twitter in Action
41% of U.S. Population has a Facebook
account
See handout for creating a page
See handout for creating a page
Facebook/Google+
Facebook in Action
Google+ in Action
foursquare

Location-based

Checking-in

Points/Badges
◦ Bookworm Badge

Promoting your
library
Image hosting site
Albums
Compatability
Image hosting site
Photo policy
Ideas for use
photobucket/flickr
photobucket in Action
flickr in Action
YouTube

Upload videos

Length

Can tag for greater
search ability

Custom channel
YouTube in Action
Pinterest

Pinterest Users

How connected

Pin Steadily

Ideas for use
Pinterest in Action
Pin
tumblr.

Microblogging
platform

Shares multiple
media types
tumblr. in Action
Blogs

Blogger

WordPress

The audience

Think simplicity

Successful Strategies
Blogs in Action
Hootsuite

Social Media
Management System

How it works

Options
Timing
ADDITIONAL
RESOURCES
©
Resources
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http://www.commoncraft.com/
http://copyblogger.com
http://ilovelibraries.org
http://librariesareessential.com
http://mashable.com
http://visual.ly/
American Libraries Magazine
Bite Sized Marketing by Nancy Dowd, Mary
Evangeliste and Jonathan Silberman
Doing Social Media So It Matters by Laura Solomon
The Library PR Handbook edited by Mark R. Gould
The Ultimate Web Marketing Guide by Michael Miller
The Visible Librarian by Judith A Siess
Duct Tape Marketing by John Jantsch
Any Questions?
CONCLUSION

Denise A. Wetzel
Alabama Public Library Service
Field Services Librarian
6030 Monticello Drive
Montgomery, AL 36130
(334) 213-3949