And how to make it work for you…
Everything Old is New Again
Simple steps to success
 Establish a credible presence
 Become a citizen of the net (netizen)
 Create relationships
 Learn to drive traffic
 Work WITH the search engines
 Give some to get some
 Know your market and give them what they want
 Learn to use the tools
 Create a team
Types of Internet Presences
 Blog
 Podcast
 Vlog
 Video Social Sites
 Social Networks
 Forums/Discussion Groups
 Articles/Document Sharing Social Sites
 Ads
 Website
Social Commerce
Types of Social Sites
 Facebook, MySpace, Linked In, Google+
 Photobucket, Pinterest
 YouTube, Vimeo
 Internal Company Networks
 Google Groups, Yahoo Groups, etc
 Chat rooms
 Bookmark sharing sites
 Article sharing sites
 Review sites
Learning to Listen
Begin where you are
Next Time
 Creating a Home Base with Wordpress
 Hosted vs Self-Hosted
 Installing a Wordpress site (easy peasy)
 Finding a Theme (hint FREE is a good thing)
 Plug-in Magic
 Setting up for SEO
 Content is king
 Start it now (let me know if you need help)