Craig Kielburger Secondary School
BMI3C – Marketing: Goods, Services, Events - Course Outline
Mrs. D Edmunds
edmundsd@hdsb.ca
http://ckssmarketingbmi.weebly.com
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Room: 223
This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events.
Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits.
Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their
choice.
*This course counts as one credit toward the Business Certificate.
Curriculum
Students final report card grade will be based on the evidence provided of these overall curriculum expectations:
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Explain current marketing strategies used in the exchange of goods and services
Explain how marketing influences consumers and competition
Demonstrate marketing research using technology to analyze results
Describe the marketing strategies used by the not-for-profit sector
Illustrate the importance of product development, positioning, branding, packaging
Determine the selling price for a product in light of various factors/strategies/policies
Compare a variety of distribution strategies and the logistics associated with each
Demonstrate a variety of activities in the promotion of goods
Identify and explain trends in marketing (e.g. the effect of information technology, social, ethical, legal and environmental
concerns related to marketing activities, international marketing, etc.)
10. Summarize, on the basis of computer research, career pathways in marketing
11. Create a marketing plan for a good, service, or event, and analyze the uses of a marketing plan
Classroom Policies
The following policies are in place to help ensure a safe and inclusive environment that promotes learning:
Cell Phones:
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Cell phones must remain in bags or desks during lessons or when someone is speaking.
Cell phones may be taken out for research purposes, task or calendar planning, or to listen to music during independent
work time only. Head phones and appropriate volumes are required.
Laptops/Tables:
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Laptops and tablets are encouraged for use of note taking, assignment completion, and research purposes.
Inappropriate use during class (ie. YouTube videos unrelated to course content or during a lesson) will result in the loss of
this privilege.
9/1/2014 1 Submission of Late Work:
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For most assignments a due date and a deadline will be set
For an assignment not submitted by the deadline, a mark of zero will be earned
A late mark of 5% per day may be deducted for assignments not submitted on the due date
All presentations/seminars are to be presented on the day that they are scheduled to be presented
All tests must be written on the day that they are scheduled to be written in class
“Late to Class” Policy:
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You are expected to arrive to class on time.
If you arrive late, please follow the following procedures:
o Receive a late slip from the front office and come to class immediately after. Wait for an appropriate time to enter
or until the teacher invites you in.
o Quietly sit down and join the class.
PLEASE NOTE: If you are late to class excessively, your mark will most certainly be affected and your ability to stay up-to-date on
course work/discussions/content will suffer. Excessive lateness becomes an office issue and will be dealt with by the administration.
Daily and Regular Attendance is Mandatory:
There is a lot of work to be completed and very little time to catch up. You are expected to attend class regularly. If you miss class,
it is your responsibility to get the notes, handouts and other missed work. Extra handouts and assignments are available, but it is
your responsibility to ask for them. Being absent on a day when an assignment is given out or collected DOES NOT make you
exempt from that assignment.
Absences:
If you know in advance that you will be absent, it is YOUR RESPONSIBILITY to make proper arrangements with me
regarding work, assignments and due dates. Communication is key J
Learning Materials:
*The following supplies must be brought to class:
- 3-ringed binder with lined paper
- Pencils/pens
- Reading materials
- Homework/assignments
9/1/2014 2 Your Report Card Grade will be determined as follows:
Term work:
70% of your grade will be
based on all of the evidence
you have provided. It will
reflect your most consistent
level of achievement with
special consideration given to
more recent evidence.
14% Knowledge & Understanding: Emphasizes the ability to recall factual information,
recognize fundamental concepts and the foundational skills of the subject/discipline.
Final Evaluation:
30% of your grade will be
determined at the end of the
course.
15% Performance Task
28% Application: Emphasizes the application and integration of knowledge, skills, processes
and techniques to produce evidence of the student’s understanding.
14% Thinking: Emphasizes the thinking skills used in thinking processes to demonstrate the
student’s understanding of information they have processed.
14% Communication: Emphasizes the clear, precise and effective use of oral, written and visual
language to communicate the student’s understanding of information and ideas.
15% Written Exam
Your final grade will be calculated by combining your Term (70%) grade and your Exam and Performance Task Evaluations
(30%).
Academic Standards
It is your responsibility to provide evidence of your learning within established timelines. Due dates for assignments and
the scheduling of tests will be communicated well in advance to allow you to schedule your time. If you aren’t going to
be able to follow an agreed upon timeline you should demonstrate your responsibility and organizational skills by
discussing with your teacher the challenges you’re facing as far in advance of the deadline as possible.
It is your responsibility to be academically honest in all aspects of your schoolwork so that the marks you receive are a
true reflection of your achievement.
Plagiarism is using the words, ideas or work of someone else without giving appropriate credit to the original creator.
This is a form of cheating.
Consequences for not meeting these academic standards may include:
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Reporting the issue to your parents;
Requiring you to complete the original or alternative work after school or during your lunch hour;
Requiring you to complete an alternative assignment;
Suspension;
Assigning a “zero” for an assignment not completed prior to an agreed upon closure date;
Mark deduction of 5% / day.
NOTE: the complete HDSB policies and administrative procedures for “Lates and Missed Assignments” and “Cheating and
Plagiarism” policies may be found at www.hdsb.ca
9/1/2014 3 Learning Skills & Work Habits
These learning skills and work habits will be taught, assessed and evaluated throughout the course.
9/1/2014 4