INS Rosehill Enterprises PLC Offer to Subscribe for Shares Investor Guide Key features The opportunity INS Rosehill Enterprises PLC is seeking to generate attractive investment returns by identifying, purchasing, developing and selling high quality showjumping horses. Target return The Company is targeting a minimum of 167p per for every 100p invested over a four year period, excluding any tax breaks that may be received. Experienced experts Duncan Inglis and Henk Nooren have competed and trained showjumping horses at the top of the sport for over 15 years. They have an established international reputation. Track record of the Management Company The five horses sold so far by the Management Company on its own account have all been sold for a profit, for a net return of 83% (after costs). Insurance The Directors intend to insure all horses owned by the Company for loss of use, mortality and theft. Demand for horsepower The value of showjumping horses with world class potential continues to grow as established and emerging nations continue to increase their financial commitment to the sport. Cover image: Blue Angel – ridden by former USA Showjumping Olympic Team member Lauren Hough. Indoor training arena in Belgium INS Rosehill Enterprises PLC Regulatory information Background INS Rosehill Enterprises PLC is an unquoted Public Limited Company incorporated in England and Wales, which is offering its shares under the terms of this offer in accordance with the Enterprise Investment Scheme (EIS). Shares of this nature are not Retail Investment Products, as defined for the purposes of regulations which came into force on 1 January 2013 to implement the FSA Retail Distribution Review. All offerings of shares in companies qualifying for relief under the EIS are by their nature likely to be higher risk than shares in listed or quoted companies, and the Shares available under this Offer may accordingly not be suitable to all retail investors. Further information on the specific investment and other risks associated with the Shares comprised in this Offer will be found in the Offering Memorandum which has been issued by INS Rosehill Enterprises PLC in relation to this Offer. Enterprise Investment Scheme (EIS) An asset backed investment providing tax benefits under the Enterprise Investment Scheme Risks INS Rosehill Enterprises PLC is seeking to generate attractive investment returns by identifying, purchasing, developing and selling high quality showjumping horses. The Company intends to provide Shareholders with an exit strategy after June 2018. It is anticipated that the Company will own between three and eight horses at any one time, at a cost of between £350,000 to £1 million per horse, with an expected holding period before sale of 18 to 36 months. The Company is targeting a minimum of 167p for every 100p invested over a four year period, excluding any tax breaks that may be received. The Enterprise Investment Scheme provides tax advantages to those investing in smaller companies. The tax advantages are significant, and depending on individual circumstances they allow for: • 30% Income Tax relief • Inheritance Tax relief • Capital Gains Tax deferral • Capital Gains Tax free gains • Loss relief There are rules and restrictions relating to the amount of tax relief that can be claimed, please discuss these with your Financial Adviser. There are also rules and conditions that EIS qualifying companies must follow, it is possible that tax relief paid by HMRC may be retrospectively withdrawn if these are not adhered to. Over the last four years showjumping has become a major league money sport, with events now typically sponsored by the global luxury brands such as Rolex and Gucci. With experience and the right contacts, it is possible to buy a horse with world class potential for hundreds of thousands of pounds. Subject to the right training from internationally recognised experts, such a horse can become ready to compete at World Championships or the Olympics. Horses that have demonstrated top level ability are in high demand and reported to command between £1 million and £5 million each. Unusually for an investment asset class, the reputation of the management team can lead to a direct uplift in the value of an individual asset as perceived by a potential acquirer. The Company has secured the services of an internationally renowned training team with a track record of generating returns from trading showjumping horses. This is a high risk investment and will not be suitable for all investors. Smaller companies and those that qualify for the EIS tax incentives are by their nature higher risk. It will only be suitable for investors that are able to meet various tests relating to level of wealth, investment experience and risk tolerance, as determined by their Financial Adviser. It is possible that investors receive back an amount less than they invested and there is no certainty on the timing of any return of capital, liquidity or receipt of tax breaks. You need to discuss the risks and whether this investment is suitable with a suitably qualified professional. Stable block at the West Sussex facility Zucchini Sold, 2013, by IN Showjumpers 2013 PLC Brianda Sold, 2013, by the Management Company Royalty des Isles Current portfolio, IN Showjumpers 2013 PLC About INS Rosehill Enterprises PLC The Company is seeking to raise up to £4 million to develop a portfolio of horses which will typically cost between £350,000 to £1 million per horse. Subject to successful fund raising it is anticipated that at any time the Company will own between 3 and 8 horses, with an expected holding period before sale of 18 to 36 months. The Directors believe that an investment in the Company will enable private individuals to access a portfolio of high quality showjumping horses and may also provide significant tax benefits under the Enterprise Investment Scheme provided individual investors meet the qualifying conditions for entitlement to EIS relief. The Management Company has a proven track record in buying, training and selling high quality showjumping horses for profit. There are a number of features that make INS Rosehill Enterprises PLC different from other EIS offers... 1. Strong alignment of interest The Management Company, IN Showjumpers Ltd, that selects, purchases and trains the horses, receives a share of the profit on the successful sale of each asset, as opposed to receiving an annual fee regardless of performance, thereby providing a strong alignment of interests with investors. 2. Experienced experts Henk Nooren, has competed at the very top of the sport personally as well as having coached three different nations, to Olympic medals, including the Netherlands who won Gold in Barcelona. Duncan Inglis, as well as representing Great Britain on numerous occasions, is recognised within the industry has having the ability to identify showjumping horses with the talent and scope to be future world class champions. Henk and Duncan have worked together for over 15 years and have a track record of selecting showjumping horses, training and selling them for profit. 3. More certainty over tax relief The Company has received advance assurance from HMRC that the Company’s trade will qualify under the Enterprise Investment Scheme. Tax relief will be eligible on 100% of funds subscribed provided individual investors meet the qualifying conditions for entitlement to EIS relief. 4. Training facilities The Management Company has access to modern, well established facilities in the UK and Belgium. These are owned by Duncan Inglis and Henk Nooren. The UK facility is a converted 50 acre farm located in West Sussex. Facilities include a 70m x 50m outdoor arena, 20 stables, a wash area, solarium, horse walker, three cottages and sectioned paddocks. In Belgium, facilities are situated one hour from Brussels, Dusseldorf and Cologne. They comprise a superb purpose-built modern equestrian centre spanning over 20 hectares. Facilities include a 70m x 50m outdoor arena, 50 stables, a 20m x 60m indoor arena, lunge ring, solarium and wash area. Track record Henk Nooren and Duncan Inglis have advised the Company that, during a period of four years between 1 January 2007 and 31 December 2011, they collectively acquired 37 horses* that they subsequently sold for a combined value of £4,703,424 and that this represents a gross return of 53% over the period. The management team has proved the concept within a corporate structure and ten horses have been purchased by the Management Company since June 2010. Five of these have subsequently been sold by the Management Company (all for a profit), giving a net return of 83% after costs. This represents a net annual return of 32% over the period in which the Management Company traded from June 2010 to 31 December 2013. The five horses were held by the Management Company for an average of 49.8 weeks per horse. The Management Company therefore achieved on the sale of the five horses, an average annualised net return of 86% per horse, based on the length of time each horse was held, rather than the period over which the Management Company has traded. IN Showjumpers 2013 PLC has purchased six horses since it started trading in April 2011. Two of these horses have subsequently been sold, giving IN Showjumpers 2013 PLC a net return of 32% in respect of these two sales. Exit After four years, the Directors intend to consider ways in which Shareholders who wish to exit can realise their investment. The targeted level of return on £1.00 invested over a four year period is £1.67 excluding any tax relief received although there are no guarantees this level of return will be achieved. Assuming the target return is achieved and 30% income tax relief is received, an exit four years later at the target return would equate to 24.3% p.a. after income tax relief. *Only one of these horses was sold at a loss. INS Rosehill Enterprises PLC Outdoor training arena, Belgium Costs and charges Initial Charges 5.5% Annual Fees Asset Manager Nil IFA Trail Fee 0.375% For the duration of each Investor’s investment limited to a total aggregate of 10% Performance Fee The Management Company (IN Showjumpers Ltd) will receive 25% of the net profit on any profitable sale of individual horses bought and sold by the Company. As such, interests are strongly aligned with investors. In addition, the Company will pay the Management Company a Bonus Fee equal to 50% of the aggregate amount of any distributions by the Company paid to Investors (whether capital or income) in excess of a Bonus Target of £1.67 per Ordinary Share. This Bonus Fee will only be payable once the Bonus Target has been exceeded. In the event that the Bonus Target has not been exceeded on or before the winding-up of the Company and, if applicable, on final distribution to Shareholders, no Bonus Fee will be payable. This is intended to provide a strong incentive for the Management Company to make distributions as high and as soon as possible. Introducer Commission/Fees Initial Commission/Fees Up to 3% Or 2% if Trail Fee Trail Fee 0.375% For the duration of each Investor’s investment limited to a total aggregate of 10% For further information, please contact: RAM Capital Partners LLP 10 Furnival Street, London EC4A 1YH Telephone: 020 3006 7530 Email: taxsolutions@ramcapital.co.uk www.ramcapital.co.uk Important notice to be read before reading this document: The content of this Preliminary Promotion issued by the Company has been approved by Howard Kennedy Corporate Services LLP, which is authorised and regulated by the Financial Conduct Authority (ref. 523524). This document should be read in conjunction with, and in the context of, the Offering Memorandum issued by INS Rosehill Enterprises PLC (‘the Company’). You should not consider making an investment in the Company based on the terms of this Preliminary Promotion alone. If you are not certain of the impact on your personal, tax or financial situation of an investment in the Company, you should take independent financial, tax, legal and/or other professional advice accordingly before investing. Issued: January 2014