Informative Speeches and The Six Cs of Public Speaking What is an Informative Speech? • An informative speech is a “just the facts approach” to communicating with an audience • You are NOT trying to convince someone, change someone’s mind, or motivate someone • Your goal is to educate your audience (Give them more knowledge) The Six Cs of Public Speaking (all types) • Be Clear • Be Concise • Be Complete • Be Correct • Be Concrete • Connect with your Audience (very crucial) Be Clear… • Being clear is not always easy • Make sure that you are defining any words, or JARGON, that your audience may not understand • Definitions create a common ground between the speaker and the listener • Don’t use TOO MANY definitions though • Use the right words for the right meaning Be Concise… • Don’t be redundant; don’t be redundant (ha!) • If you can get your point across with only 50 words, rather than 150, then use 50 • MAKE EACH WORD COUNT • Use precise and specific language • Increase your word power, but don’t be wordy Be Complete • You cannot cover all the possible material, but you can cover the important stuff • If your audience is expecting you to talk about x, y, and z, then you better talk about x, y, and z!! • If you tell your audience you are going to talk about something, then by all means talk about it! • Your speech should not have any missing parts…YOUR AUDIENCE WILL KNOW • Don’t do something contrary to what your audience is expecting…Why? • • Also make sure you have a plan and your audience knows you have a plan (Preview Statement) STICK TO YOUR PLAN (thesis and preview statement)!! Be Correct • Accuracy is the bedrock of an ethical speech • Your credibility as a speaker is very dependent upon your ability to be accurate • Tell your audience where you found things so they know that you are being accurate • Verbal citations show PROOF – USE THEM! Be Concrete • Focus on the immediate and the actual • Talk in terms of people, places, and things • Be specific – If you are going to talk about basketball then focus your speech down to a single player, or a team • The careful speaker always supports a general statement with a concrete statement Ex: There are many amazing basketball players…Michael Jordan was one such player • Concrete examples contain physical details • Never let a general statement stand alone Connect • This requires you to analyze the people in your audience • As speakers we have to put ourselves in the shoes of our audience members (empathy) • Study your audience’s social, economic, and cultural characteristics To Connect, Ask Yourself the Following: • What makes me want to listen to someone talk/give a speech? • How do I feel when someone has not taken the time to prepare something high quality for me? • What might my audience believe/already know about my topic? • What might their attitude be towards this subject/topic?