STRATEGIC PURSUITS LIMITED
Propelling Your Brands To New Heights
Company Profile
Contents;
1. Contents
2. Introduction
3. Service Delivery
4. Areas of Specialization
5. Business Philosophy
6. Work Related Policies
7. Current/Previous Marketing Work Done and Related Pictorials
8. Current/Previous Consultancy Work Done and Related Pictorials
9. Company Organizational Structure
10. Key Personnel
11. Conclusion
1
Introduction;
Who We Are;
Strategic Pursuits Limited specializes in Marketing and Consultancy Services.
Its target client base for Marketing consists mainly of suppliers and retailers of Fast Moving
Consumer Goods (FMCG) while Consultancy services for Quality / Environmental Management
Systems are offered to organizations of any nature who intend to strengthen their internal
systems as well as meet their customers’ requirements.
Our main focus in Marketing is to provide an effective turnkey solution for FMCG through
providing and implementing various marketing strategies designed for effective sell-in and
sell-through.
Where We Are;
We are located in Lower Hill next to NIC Bank Headquarters along Masaba Road off Bunyala
Road.
Mission Statement;
‘To Provide High Quality Marketing And Consultancy Services Through Market Research,
Commitment To Excellence And Understanding Our Customers’ Needs’.
Vision Statement ;
‘To be a leading provider of Marketing and QMS Consultancy Services in East Africa’.
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Core Values ;
Management and employees are governed by - Honesty, Transparency & Accountability.
Diligence, Respect and Trust.
Unparalleled Workmanship.
Service Delivery;
Our quality service delivery is a key factor behind our growth and our long-term sustainability. To us delivery
of quality service is more than just an internal process designed to boost company performance, it is our best
tool to ensure that the client realizes their goals. We encourage self belief and employees are expected to
work under minimal supervision and with perfected service delivery antiques.
Our Core Values in terms of service delivery is aimed at acknowledging that the client’s interests always come
first. We are thus committed to service excellence while embracing our core values to ensure amongst
others;
Quality - We take great pride in the professional quality of our work and service to our clients. We stress
resourcefulness as we endeavor to anticipate the changing needs of our clients and to work proactively in
exceeding their service expectations.
Timeliness - We strive to respond quickly to customer calls, problems and meet deadlines as promised. We
offer flexible scheduling that is responsive to our client’s ever-changing needs.
Integrity - We faithfully adhere to high principles and professional standards. We commit and dedicate
ourselves to our clients.
Innovation - We continuously strive to offer solutions based on the latest standards and insights. Creativity,
exploration and imagination are key to our business approach. We continually look for creative, new or better
ways to apply our expertise to all dimensions of our work.
Responsiveness - We strive to meet the diverse needs of our clients by demonstrating speed and consistency
in the assessment of new situations, developments in the market places as well as in identifying opportunities
and risks for our clients. We promise our clients efficiency in decision making and in action that far exceeds
industry expectations.
Team Work - We will work, in collaboration with our clients and each other, in the design and execution of
the best possible strategies; thereby fostering a team spirit, based on solidarity and sharing knowledge.
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Areas of Specialization;
Our core competency under Marketing is in the following services:
•
Product Merchandising
•
In-Store Promotions
•
Branded Promotional Material
•
Wall and Vehicle Branding
•
Printing of POS and Other Sales/Marketing Support Materials
•
Product Placement
•
Events / Activities Management
On consultancy, our approach leads to creative thinking and dynamic strategies that are bold
yet pragmatic. We focus on giving your company and staff the tools that give your customers
motivation to buy from you.
Our focus is on:
• Quality Management Systems Implementation (ISO 9001: 2008)
• QMS/EMS Internal Auditing
• Customer Satisfaction Surveys
Our talented team brings top credentials and creative thinking to each engagement. We
believe that nothing is more critical to your success than what your customers think of
your product. We are personally vested in our clients' success and we look forward to
developing long-term relationships through the quality of our work. We engage the best
possible strategies; thereby fostering a team spirit, based on solidarity and sharing of
knowledge.
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Business Philosophy;
Our Business philosophy is ;
Understand Clients Needs
Our approach is to stay focused on the realities on the ground, we fully understand the daily changing
needs of the consumers and thus we design and upgrade our responses/actions to meet these needs.
We Are Intent On Forming A Partnership And Finding A Better Way
Our service orientation is based on a simple premise: Build a company that promotes a "partnership"
with their clients and deliver a service that provides quality and actionable information, addresses
problems and develops solutions in a cost effective manner.
We Are Committed To Being Focused
Our "best value" strategy demands focus and discipline. We will define our strategies with clients and
communicate clearly to both internal and external customers.
We Are Committed To Knowing Our Client
Understanding clients, knowing what is important to them and having the foresight to anticipate their
needs is critical, because the ultimate judge of "best service and value" is the client.
We Share A Common Goal
To provide a service that is clearly geared towards activities that promote increased shelf off take
resulting in desired achievement of targets making us all winners
We will always put the customer first. Our business, above all else, is about business success. We are
the light at the start of the tunnel to guide our customers, the front line, and the brand ambassadors.
We shall strive to portray a picture worthy of our clients’ values and image.
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Work Related Policies;
STRATEGIC PURSUITS LIMITED’s Management Policy is based on responsibility and mutual respect. We
have a working environment and structure that encourages productivity and respect for clients and
fellow employees. Our goal is to create leading and original ideas in the market, thus giving our clients
that very needed competitive edge.
Quality Policy
Our quality policy is defined and formalized based on our future strategy and desire to meet our client’s
expectations; we are alive to the changing needs of the retail industry and the environment they
operate in. We regularly engage our clients to evaluate our services on quarterly basis; our service
quality policy broadly covers the following areas:
a) Service Quality Improvement
b) Customer Loyalty Development
c) Improvement on the level of customer satisfaction by maintaining the levels of service quality
d) Provide major responsiveness in the handling of requirements and market needs
e) Improving skills management, optimizing recruitment and training methods resulting in increased
service quality
f) Working in an integrated manner with the retailers
g) Understanding our customer needs and striving to meet or exceed their expectations.
h) Maintaining and systematically reviewing our quality system to ensure reliability of our services.
Our quality service is a key factor behind our growth and our long-term sustainability. To us delivery of
quality service is more than just an internal process designed to boost company performance, it is our
best tool to ensure that the client realizes their goals.
Training
We undertake thorough relevant training for all our staff to ensure proper professional output. In this
regard, the input of the client is extremely essential in imparting product knowledge.
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Current/Previous Marketing Work Done and Related Pictorials;
Currently with PZ CUSSONS (EA) LTD - Merchandising Services
With a total of 91 well trained staff including 81 FMRs countrywide,
9 Team Leaders and a Project Manager.
COLGATE - PALMOLIVE LTD - 5P Audits
Supply of Auditors to audit 5P compliance in over 300 outlets
countrywide.
The audits were helpful in ensuring our client got a feel of the real
situation on the ground which was necessary for planning and
response. More importantly, data provided assisted in major
decision making top among them proportionate payments of incentives to outlets which met the
desired criteria and factual negotiations for shelf space which was, at least, equivalent to market share.
We worked closely with the client’s Merchandisers in this venture. THE 5 P’S were Product Placement,
Product Assortment, Promotions, POP Materials, Pricing
We have also undertaken major promotions and data entry assignments for this client.
DIVERSEY EAST AND CENTRAL AFRICA LTD - Merchandising Services
We have undertaken periodical product
merchandising services for this client in major
chains and outlets within the country.
Other clients for whom we have done product
merchandising include;
1. Hotpoint Appliances Ltd (LG Electronics)
2. Kamili Packers Ltd (Grains and Cereals)
3. Pure Health Products Ltd
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Current/Previous Consultancy Work Done and Related Pictorials;
NYAYO TEA ZONES DEVELOPMENT CORPORATION
Consultancy Services during implementation of a Quality Management System (QMS) under ISO 9001:
2008 International Standard
Other clients whom we have offered consultancy services in QMS implementation
1. Kenya Film Commission
2. Turi Springs Mineral Water
3. Malindi Water and Sewerage Co. Ltd
4. Nakumatt Holding Ltd (as Management Representative)
Some of the major clients SPL has interacted with before include;
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Colgate Palmolive East Africa Ltd
Chandarana Supermarkets Ltd
Diversey East and Central Africa Ltd
Hotpoint Appliances Ltd
Hypermart Ltd
Kamili Packers Ltd
Kenya Film Commission
Propack Ltd
Malindi Water & Sewarage Co.
Nyayo Tea Zones Development Corporation
Pure Health Products Ltd
PZ Cussons EA Ltd
Roundtrip (EA) Ltd
Turi Springs Mineral Water
Company Organizational Structure;
BOARD OF DIRECTORS
MANAGING DIRECTOR
DIRECTOR
CLIENT SERVICE MANAGER
PROJECT MANAGERS
GRAPHIC DESIGNERS
PROJECT COORDINATORS
BRANDERS, PRINTERS e.t.c
MERCHANDISER/PROMOTER
CONTRACTS/CASUALS
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TEAM LEADERS
Key Personnel;
SAMSON KARANJA – MANAGING DIRECTOR
Having worked in Nakumatt as a branch manager and risen through the ranks to the
position of Operations Manager, SPL’s Managing Director Sam Karanja is well equipped
in guiding Strategic Pursuits Ltd in offering the best services to our clients in an area he
has real and hands on expertise on.
FREDRICK WAKAKE – CLIENT SERVICE MANAGER
An Alumnus of the University of Nairobi, he has immense knowledge and experience
in Client Relations, Administration, Project Feasibility , Research and Management. His
experience in turn ensures executable work plan modules that help in the execution of
the said projects within the clients' demands and set company standards as well as
budgeted limits.
Other Strengths / Reasons to Prefer SPL
SPL have great relations with a majority of chains in the country
SPL have embarked on a process that will ensure our presence in the East African
Region specifically Dar-e-Salaam, Kampala and Kigali in the first phase and the Juba
and Bujumbura
in the next.
SPL is backed with professional staff that are well trained in the fields related.
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Conclusion;
As we continue to invent precise solutions for our clients’ Marketing and or Quality
Management needs, we shall maintain astute workmanship without complacence on
set timelines and quality. Any clarification on the content of this profile can be
channeled through;
info@splkenya.com
or obtained from either the company’s website;
www.splkenya.com
or the following persons
NAME
TITLE
CELLPHONE
EMAIL
Samson Karanja
Managing Director
0722 779 619
s.karanja@splkenya.com
Fredrick Wakake
Client Service Manager
0735 262662
info@splkenya.com
Strategic Pursuits Limited
Nairobi Hill Next to NIC Bank Headquarters
Masaba Rd off Bunyala Rd
PO Box 27405 – 00100 Nairobi
Tel: 020 205 7969 , Cell: 0722 779 619
Email: info@splkenya.com , www.splkenya.com
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