Qaiser Khalil Bachani http://www.linkedin.com/pub/5/39b/17a Guangzhou, China Preferred contact number: + 86 138 0252 7040 _khalil@yahoo.com E-Mail: qaiser Work Experience (TOTAL 9+ years of Experience) Starcom MediaVest Group (http://www.smvgroup.com) Sep’08 to date Guangzhou, China Business Director – P&G Planning Team =Leading the team on Baby Care & Femcare categories for Mainland China =Reporting to Managing Director of P&G Business, Greater China =Overall in charge of all deliverables in terms of communication strategies, meeting deadlines & servicing of the assignment =Senior day to day support on the business =Driving communication innovations =Heading a team of 4 reporting directly to me =Heading & guiding the team on the following:Communication context planning Communication reviews (analyzing communication and its impact on business results) Annual objectives & strategies Initiative planning Consumer Insights Audits Work processes and implementation Training & people development Starcom MediaVest Group (http://www.smvgroup.com) March 06 to August 08 UAE - Dubai Associate Media Director =Led the team on AOR clients Kraft Foods, GSK & Red Bull =Overall in charge of all deliverables, meeting deadlines & servicing of the assignment =Senior day to day support =EMEA Coordination =Heading a team of 9 reporting directly to me in Dubai =Led the regional teams in Iran, Lebanon, Tunisia, Morocco, Libya & Algeria =Headed & guided the team on the following:Yearly Communication reviews Annual Buying Strategy Quarterly Reviews Training & people development Tools & systems Audience/ Ratings projections MediaCom (http://www.mediacom.com) Aug 05 to Feb 06 Pakistan Group Head (Temporary assignment) =Led the team on AOR client PROCTER & GAMBLE =Led the communication planning review on Soaps category =Lead the team of 2 buyers on Annual Buying Strategy INITIATIVE Kuala Lumpur (http://www.initiative.com) Sep 04- Jul-05 Malaysia Group Head =Led the team on AOR client Johnson & Johnson =Directly looked after Baby & Kids franchise =Regional & global reporting =Headed & guided the team on the following:Media planning strategies Media innovations Media Negotiations Yearly Media Plans Media reviews/Brand reviews presentations ADCOM (PVT.) LTD. Oct 03- to July 04 Pakistan Manager Media Planning & Strategy =Heading the media operations of AOR clients (TAPAL TEA & RECKITT BENCKESIR) =New Business Development & pitching for new clients =Corporate PR =Headed & guided the team on the following:Media planning strategies Yearly advertising spend planning Media research and reporting Media reviews/Brand reviews presentations Experience 4 years MINDSHARE PAKISTAN (PVT.) LTD. Oct 99- to Sep 03 Pakistan Senior Strategy Planner-Unilever Account Brands LUX, LIFEBUOY, ENERGILE & GLAXCOSE D Looking after Skin Cleansing (Unilever), Dextrose and Desserts (Unilever Best Foods) categories =Planning and implementing brand’s communication channel planning. (CCP of Unilever) =Media Investment analysis =Client Servicing =Data analysis =Annual Planning =Making presentations =Media Strategies =Pre & Post analysis of the campaigns =Driving media innovations MINDSHARE PAKISTAN (PVT.) LTD. D-91, Tipu Sultan Road, KDA scheme1, Karachi – Pakistan Media Planner-(Fair & Lovely, Ponds, Close-up) For a year =Implementation of plans =Media Scheduling =Budgeting =Pre & Post analysis of the campaigns =Driving media innovations MINDSHARE PAKISTAN (PVT.) LTD. For a year D91, Tipu Sultan Road, KDA scheme1, Karachi – Pakistan Media Buyer-Unilever Account =Negotiating with media suppliers =Assisting head of buying in yearly deals =Driving value added deals for the brands =Streamlining the finance dept with buying Broadcast Marketing Network (A LOCAL TERRESTRIAL AND SATELLITE TV CHANNEL) 1999 Interned for 8 weeks Assistant to the Director Sales Awards/ Achievements =Special Chairman’s Certificate on performance at first year in MindShare =A two day visit to MindShare Dhaka, Bangladesh to improve buying and planning processes =Attended workshop on “Effective Use of Marketing Research” arranged by Aftab Associates & AcNielsen =Was a core team member of Lifebuoy “Insight Activator” at the launch of Rs.5 Bar =Planned launch of Pond’s in Pakistan under the Unilever umbrella on media =Planning and implementation of first ever Valentine’s day branded transmission on PTV (state run channel) =Brand activation idea for Fair & Lovely branded program “FAL stars of the destiny” =Planned the biggest event of Unilever “Lux style awards” on media =Planned and manage Malaysian Idol sponsorship with Clear & Clear in Malaysia =Successfully launched Johnson’s Baby Soft Lotion in Malaysia =Within a year, led the team to win 4 Campaign® Media Planning Awards for Kraft Foods =Achieved highest agency evaluation ranking of A+ during the first year with Kraft Foods =Planned & led the team on Red Bull Air 2007 campaign (which broke all previous attendance records) =Successfully launched Sensodyne Pronamel that achieved the 6 month sales target within two month after the campaign – A complete media driven campaign. It won an internal GSK award in the category of “Consumer Connections” =Developed & initiated the minimum threshold TV levels for Kraft – A first =Runner up in the BEST USE OF TV category for Kraft for two consecutive years at GEMAS =Developed a TV SOV Forecasting model for FemCare category in China =Led the team on Fresh Lyric MTV campaign for Whisper China that got shortlisted in P&G media awards globally =Led the Starcom analytics team and developed a model to understand the key business drivers for FemCare category in China Computer Skill Level MS office Expert MS Windows Expert Expert on all business related software & tools Education COLLEGE OF BUSINESS MANAGEMENT October 1999 Karachi, Pakistan Degree: Masters – Marketing References Mr. Vishal Tikku, Managing Director Kraft Foods GCC E-Mail: vtikku@krafteurope.com Mr. Koushik Gupta, Marketing Manager GSK MENE E-Mail: Koushik.Gupta@gsk.com Mr. Aly Mustansir, Former Marketing Manager Lifebuoy Unilever Pakistan E-Mail: alymustansir@hotmail.com Mr. Yasir Riaz, Former Strategic Director, GroupM Jakarta E-Mail: yasir@cyber.net.pk Ms. Anjali Krishnan, Former Business Director Initiative Kuala Lumpur E-Mail anjalikrishnan@hotmail.com