Qaiser Khalil Bachani
http://www.linkedin.com/pub/5/39b/17a
Guangzhou, China
Preferred contact number: + 86 138 0252 7040
_khalil@yahoo.com
E-Mail: qaiser
Work Experience (TOTAL 9+ years of Experience)
Starcom MediaVest Group (http://www.smvgroup.com)
Sep’08 to date
Guangzhou, China
Business Director – P&G Planning Team
=Leading the team on Baby Care & Femcare categories for Mainland China
=Reporting to Managing Director of P&G Business, Greater China
=Overall in charge of all deliverables in terms of communication strategies, meeting deadlines
& servicing of the assignment
=Senior day to day support on the business
=Driving communication innovations
=Heading a team of 4 reporting directly to me
=Heading & guiding the team on the following:Communication context planning
Communication reviews (analyzing communication and its impact on business results)
Annual objectives & strategies
Initiative planning
Consumer Insights Audits
Work processes and implementation
Training & people development
Starcom MediaVest Group (http://www.smvgroup.com)
March 06 to August 08
UAE - Dubai
Associate Media Director
=Led the team on AOR clients Kraft Foods, GSK & Red Bull
=Overall in charge of all deliverables, meeting deadlines & servicing of the assignment
=Senior day to day support
=EMEA Coordination
=Heading a team of 9 reporting directly to me in Dubai
=Led the regional teams in Iran, Lebanon, Tunisia, Morocco, Libya & Algeria
=Headed & guided the team on the following:Yearly Communication reviews
Annual Buying Strategy
Quarterly Reviews
Training & people development
Tools & systems
Audience/ Ratings projections
MediaCom (http://www.mediacom.com)
Aug 05 to Feb 06
Pakistan
Group Head (Temporary assignment)
=Led the team on AOR client PROCTER & GAMBLE
=Led the communication planning review on Soaps category
=Lead the team of 2 buyers on Annual Buying Strategy
INITIATIVE Kuala Lumpur (http://www.initiative.com)
Sep 04- Jul-05
Malaysia
Group Head
=Led the team on AOR client Johnson & Johnson
=Directly looked after Baby & Kids franchise
=Regional & global reporting
=Headed & guided the team on the following:Media planning strategies
Media innovations
Media Negotiations
Yearly Media Plans
Media reviews/Brand reviews presentations
ADCOM (PVT.) LTD. Oct 03- to July 04
Pakistan
Manager Media Planning & Strategy
=Heading the media operations of AOR clients (TAPAL TEA & RECKITT BENCKESIR)
=New Business Development & pitching for new clients
=Corporate PR
=Headed & guided the team on the following:Media planning strategies
Yearly advertising spend planning
Media research and reporting
Media reviews/Brand reviews presentations
Experience 4 years
MINDSHARE PAKISTAN (PVT.) LTD. Oct 99- to Sep 03
Pakistan
Senior Strategy Planner-Unilever Account
Brands LUX, LIFEBUOY, ENERGILE & GLAXCOSE D
Looking after Skin Cleansing (Unilever), Dextrose and Desserts (Unilever Best Foods)
categories
=Planning and implementing brand’s communication channel planning. (CCP of Unilever)
=Media Investment analysis
=Client Servicing
=Data analysis
=Annual Planning
=Making presentations
=Media Strategies
=Pre & Post analysis of the campaigns
=Driving media innovations
MINDSHARE PAKISTAN (PVT.) LTD.
D-91, Tipu Sultan Road, KDA scheme1, Karachi – Pakistan
Media Planner-(Fair & Lovely, Ponds, Close-up) For a year
=Implementation of plans
=Media Scheduling
=Budgeting
=Pre & Post analysis of the campaigns
=Driving media innovations
MINDSHARE PAKISTAN (PVT.) LTD. For a year
D91, Tipu Sultan Road, KDA scheme1, Karachi – Pakistan
Media Buyer-Unilever Account
=Negotiating with media suppliers
=Assisting head of buying in yearly deals
=Driving value added deals for the brands
=Streamlining the finance dept with buying
Broadcast Marketing Network (A LOCAL TERRESTRIAL AND SATELLITE TV CHANNEL) 1999
Interned for 8 weeks
Assistant to the Director Sales
Awards/ Achievements
=Special Chairman’s Certificate on performance at first year in MindShare
=A two day visit to MindShare Dhaka, Bangladesh to improve buying and planning processes
=Attended workshop on “Effective Use of Marketing Research” arranged by Aftab Associates &
AcNielsen
=Was a core team member of Lifebuoy “Insight Activator” at the launch of Rs.5 Bar
=Planned launch of Pond’s in Pakistan under the Unilever umbrella on media
=Planning and implementation of first ever Valentine’s day branded transmission on PTV (state
run channel)
=Brand activation idea for Fair & Lovely branded program “FAL stars of the destiny”
=Planned the biggest event of Unilever “Lux style awards” on media
=Planned and manage Malaysian Idol sponsorship with Clear & Clear in Malaysia
=Successfully launched Johnson’s Baby Soft Lotion in Malaysia
=Within a year, led the team to win 4 Campaign® Media Planning Awards for Kraft Foods
=Achieved highest agency evaluation ranking of A+ during the first year with Kraft Foods
=Planned & led the team on Red Bull Air 2007 campaign (which broke all previous attendance
records)
=Successfully launched Sensodyne Pronamel that achieved the 6 month sales target within
two month after the campaign – A complete media driven campaign. It won an internal GSK
award in the category of “Consumer Connections”
=Developed & initiated the minimum threshold TV levels for Kraft – A first
=Runner up in the BEST USE OF TV category for Kraft for two consecutive years at GEMAS
=Developed a TV SOV Forecasting model for FemCare category in China
=Led the team on Fresh Lyric MTV campaign for Whisper China that got shortlisted in P&G
media awards globally
=Led the Starcom analytics team and developed a model to understand the key business
drivers for FemCare category in China
Computer Skill Level
MS office Expert
MS Windows Expert
Expert on all business related software & tools
Education
COLLEGE OF BUSINESS MANAGEMENT October 1999
Karachi, Pakistan
Degree: Masters – Marketing
References
Mr. Vishal Tikku, Managing Director
Kraft Foods GCC
E-Mail: vtikku@krafteurope.com
Mr. Koushik Gupta, Marketing Manager
GSK MENE
E-Mail: Koushik.Gupta@gsk.com
Mr. Aly Mustansir, Former Marketing Manager Lifebuoy
Unilever Pakistan
E-Mail: alymustansir@hotmail.com
Mr. Yasir Riaz, Former Strategic Director,
GroupM Jakarta
E-Mail: yasir@cyber.net.pk
Ms. Anjali Krishnan, Former Business Director
Initiative Kuala Lumpur
E-Mail anjalikrishnan@hotmail.com