Flat 607, Mohd. Belshalat
Building, Bur Dubai, PO Box
495, Dubai, U.A.E
Mobile: +971559246097
Email:arifmumtaz@gmail.com
Résumé of
Arif Mumtaz
M A R K E T I N G C O M M U N I C AT I O N S P E C I A L I S T
Responsible individual seeking to achieve rapid career growth in marketing communication sector by adding
value to the overall marketing process through commitment and diligence.
KEY SKILLS LISTING
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International media market planning experience
Specialist in strategic planning
Training media planners and buyers
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Troubleshooter to solve client issues
Committed team member
Computer Literate
CAREER SUMM ARY
Position/s
Employer
Period
Vice President Planning
Bates Pan Gulf
August ‘08 till to date
Strategic Director
Mindshare Jakarta
March ’07 to July ‘08
Business Director
MediaCom Qatar
April ’06 to Feb 07
Sr. Planning Manager
Mindshare Pakistan (Pvt.) Ltd.
Dec ‘03 to March ‘06
Head of Planning
Matrix Media (Pvt.) Ltd.
August ’00 to April ‘03
Media Planner
Initiative Media
August 1997 to March ‘00
PROFESSIONAL EXPERIENCE
Employer: Bates PanGulf media, affiliated with WPP group
Job Title: Vice President Planning.
Dubai, U.A.E
August ’08 till present
Responsibilities
 Managing various client portfolios such as Thuraya Satellite, Jumbo Electronics, PARAS
Pharmaceuticals, Western Region Development Council, Istithmar World, United Nation Organization
(UNO), Abu Dhabi Finance and Barclay’s Bank.
 Managing UNO social campaign (Arab youth) on TV and digital media across Pan Arab, Iran, North &
West Africa.
 Pioneer of awareness tracking research analysis and developing key actionable insights for UNO to
improve advertising effectiveness across Pan Arab region.
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Demonstrated leadership in developing global strategic communication campaign for Thuraya and
Istithmar World in key markets like Asia Pacific, Australia, Europe, Middle East and Africa.
Worked as a Team Leader in media pitches and new business development. Successfully won major
local and international clients through quality presentation skills and insightful presentations.
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Developed key consumer insights for local & regional clients through syndicated research such as
IPSOS STATEX, X-PLAN, PARC SEAS, TGI and other research surveys.
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Initiated research projects to assist clients in key insights for media. Launched for the first time, dip stick
studies for property and real estate clients in 2008
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Reporting directly to COO of Bates Media
Employer: Mindshare
Job Title: Strategic Director
Jakarta, Indonesia
March ’07 to July ‘08
Responsibilities:
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Relocated from MediaCom Qatar to Mindshare Indonesia as Strategic Director
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Managed Unilever Indonesia brand portfolio such as Oral Care, Foods & Fabric Care
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Built a strong strategic planning team through extensive training of personnel
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Strategic thinking into the marketing and communication strategies for Unilever brands.
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Pioneer of new creative media ideas for Unilever Indonesia campaigns such as Rinso DIG, Pepsodent
SMILE & FJB BANGO. Initiated and developed digital projects for the very first time in Unilever
Indonesia.
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Worked on strategic planning tools such as MINDWARE, 3D & MCO tools to enhance Unilever
Indonesia planning efficiency by 15%
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Closely worked with regional APAC UL team on Oral Care and Fabric Care regional planning strategy
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Led new initiatives in redefining Target Group for ULI brands and introducing new Target Group
segmentation process, LSM, for ULI in Indonesia – Led to better targeting and increased overall
effectiveness by 20%
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Worked on Marketing Mix modeling for Unilever to develop an effective media strategy linked to 4 P’s.
Employer: Media Com
Job Title: Business Director
Doha, Qatar
April ’06 to Feb ‘07
Responsibilities:
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Promoted and relocated from Mindshare Pakistan to MediaCom Qatar as Business Director
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Managed & Led Doha Asian Games & Energy City Asia Pacific campaigns.
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Developed a regional APAC strategy for client and key consumer insights for TG in each key market.
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Centralized Planning Coordination with markets like China, Japan, Korea, Singapore, Malaysia,
Thailand, Indonesia & Philippines
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Led and guided Singapore Asia Pacific regional team on implementation planning.
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Developed quarterly reviews and competitive analysis reports for clients in APAC region.
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Directly reporting to Director Planning Asia Pacific of MediaCom.
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Growing the business portfolio and developing the income/profit for the business portfolio.
Employer: Mindshare
Job Title: Senior Planning Manager
Karachi, Pakistan
December ‘03 to March ‘06
Responsibilities:
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Managing Unilever Pakistan brand portfolios and adding value to various business categories like
Personal Wash, Fabric Care, Best Foods and Hair Care
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Preparing integrated communication strategy on T.V, Print, Radio, P.R & Internet and analyzing the
portfolios
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Participated in major relaunches of Lux, Lifebuoy & Best Foods brands creating a turnaround in
business
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Strategic thinking & creativity into communication planning for Unilever brands
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“Star” Performance in Mindshare led me selected as the 1st Mbassador for Pakistan market.
Representing Pakistan & coordinating with Asia Pacific Mindshare staff on regional business planning.
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Employer: Matrix Media Pvt. Ltd.
Job Title: Head of Planning
Karachi, Pakistan
August ‘00 to April ‘03
Responsibilities:
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Managed multinational clients such as Colgate Palmolive, Kraft Foods, McDonalds’s & Philip Morris
account.
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Prepared strategic media presentations for all clients and worked on business development for the
company.
Employer: Initiative Media
Job Title: Media Planner
Responsibilities:
Karachi, Pakistan
August ‘97 to March ‘00
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Managed Unilever Pakistan, Nestle, ANZ Grindlays & Johnson & Johnson brand portfolios and
prepared strategic advertising & media plans for these clients
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Promoted in year 1999 from Asst. Media Planner to Sr. Media Planner for outstanding performance on
Unilever Account.
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Worked on Initiative Media global media optimizers & flight modeling tools like IMProve & IMphase, thus
enhancing Unilever planning efficiencies by 20%
Q U A L I F I C AT I O N S
1998
B.S in Marketing from Southeastern University, Washington D.C.
1993
O’Levels from Emirates (Pvt.) school in Al-Ain, U.A.E 1993(Major subjects:
Business Studies, Economics, Mathematics and Science)
WORKSHOPS / PERSONAL ACHI EVEMENTS
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Training in IM Technology conducted by Adam Hodgson, Initiative Media Asia Pacific Head,
Sydney, Australia on advance media planning & research for Unilever in 1999
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Training in global media planning guidelines conducted by McDonald’s AVP Media, Giovanni
Fabris in 2002.
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Participated in Brilliant Consumer Marketing Cascade conducted by Unilever Marketing Academy in
Bangkok 2005
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Attended various professional workshops of Leadership, Management, Creative Thinking &
Marketing Success
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Scholarship in B.S program at G.P.A of 3.80
Listed on Deans List at G.P.A of 3.40
Selected as the 1st Mindshare Mbassador sharing knowledge and information in Asia Pacific
EXTRACURRICULAR ACTIVITIES
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Taught as a part time marketing faculty in The International University of Jakarta, affliated with
Schillers University USA
Reading newspaper & magazines such as The Economist, Advertising Age & Media Magazine.
Playing Cricket, Table Tennis & Basketball
Sound communication in various languages such as Bahasa Indonesia, Bahasa Malaysia & Arabic
Professional communication in English and native language – Urdu.
PERSONAL INFO
Name
Father’s Name
DOB
Passport No.
Nationality
Driving License
: Arif Mumtaz
: Mumtaz Ahmad (Late)
: 27th May 1979
: AB0278852
: Pakistani
: Valid U.A.E driving license
References available on request
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