TROY UNIVERSITY
MASTER SYLLABUS
SORRELL COLLEGE OF BUSINESS
MKT 3361
Principles of Marketing
Prerequisites
None.
Description
A managerial focus on the external environments and decision elements of marketing
(promotion, price, product, distribution) faced by marketing management at the corporate and
entrepreneurial levels of business.
Objectives
On completion of the course, the student should be able to:
1. List and describe the components of marketing.
2. Explain the role of marketing in society and its functions within individual businesses.
3. Discuss the components of marketing, its role, and its functions in terms of macro- and
microeconomics.
4. Describe the marketing process, considering the different perspectives of the firm,
competitors, and society in marketing decision-making processes.
Purpose
To provide a broad foundation of marketing principles. Marketing majors can use this foundation
when studying in advanced marketing courses. Non-marketing majors will need knowledge of
these principles to coordinate properly other areas of business with the marketing function. Core
requirement for all undergraduate business programs.
Approved Texts
Armstrong, G., & Kotler, P. (2005 or current). Marketing: An introduction (7th ed.). Boston,
MA: Prentice Hall. [Online version available as SafariX WebBook.]
Boone, L. E., & Kurtz, D. L. (2006 or current). Contemporary marketing (12th ed.). Mason, OH:
Thomson/South-Western.
Kerin, R. A., Hartley, S. W., Berkowitz, E. N., & Rudelius, W. (2006 or current). Marketing (8th
ed.). Boston, MA: McGraw-Hill.
Master Syllabi are developed by the senior faculty in each business discipline. This Master Syllabus must be used as the basis for developing the
instructor syllabus for this course, which must also comply with the content specifications outlined in the Troy University Faculty Handbook.
The objectives included on this Master Syllabus must be included among the objectives on the instructor’s syllabus, which may expand upon the
same as the instructor sees fit. The statement of purpose seeks to position the course properly within the curriculum and should be consulted by
faculty as a source of advisement guidance. Specific choice of text and other details are further subject to Program Coordinator guidance.
1 August 2005
Master Syllabus: MKT 3361
2
Kotler, P., & Armstrong, G. (2006 or current). Principles of marketing (11th ed.). Upper Saddle
River, NJ: Prentice Hall.
Lamb, C. W., Hair, J. F., & McDaniel, C. (2006 or current). Marketing (8th ed.). Mason, OH:
Thompson/South-Western.
Perreault, W. D., & McCarthy, E. J. (2005 or current). Basic marketing (15th ed.). Boston, MA:
McGraw-Hill.
Pride, W. M., & Ferrell, O. C. (2006 or current). Marketing (13th ed.). Boston, MA: Houghton
Mifflin.
J.R. Evans and B.Berman, (2005 or current), Marketing in the 21st Century, (9th ed.), Atomic
Dog Publishing. (ISBN: 1-59260-142-1).
Supplements
As deemed appropriate.
Troy State University Faculty Handbook (2001): Section 3.8.2.8 [extract]—22 essential elements of the syllabus (somewhat modified for space):
a.
b.
c.
d.
e.
f.
g.
Course title
Course number
Term
Instructor
Prerequisites
Office hours
Class days, times
h.
i.
j.
k.
Classroom location n. Grading methods,
Office location
criterion weights,
Office telephone
make-up policy,
Course description,
mid-term grade
objectives
reports
l. Text(s)
o. Procedure, course
m. Other materials
requirements
p. General supports
r. Additional services u. Cheating policy
(computer works,
(Americans with
v. Specialization
writing center)
Disabilities Act,
requirements
q. Daily assignments,
other statements)
(certification,
holidays, add/drop s. Absence policy
licensure, teacher
& open dates, dead t. Incomplete-work
competencies)
day, final exam
policy