TROY UNIVERSITY
MASTER SYLLABUS
SORRELL COLLEGE OF BUSINESS
BUS 5504
Fundamentals of Management and Marketing
Prerequisites
Admission into the MBA program.
Description
A survey of key concepts in marketing and management that provides a foundation for further
study in graduate marketing and management courses.
Objectives
On completion of the course, the student should be able to:
MANAGEMENT
1.
2.
3.
4.
5.
6.
Describe major management theories and their origins.
Explain how strategic planning and operational planning affect organizational outcomes.
Apply major leadership and motivation theories to appropriate management situations.
Apply key operations management concepts to appropriate management situations.
Explain the rationale and logic related to the development of organizational strategies.
Explain the implications of leadership, motivation, and human-resource theories.
MARKETING
1. Explain how marketing supports strategic planning.
2. Describe the relationship between marketing and customer relationship management.
3. Apply concepts of market segmentation, targeting, and positioning to appropriate business
situations.
4. Explain the concept of business-to-business marketing.
5. Apply marketing program strategies to appropriate business situations, including product,
pricing, distribution, and promotion strategies.
Purpose
To provide a survey of management and marketing concepts for the MBA program. Required for
MBA students who lack a business, accounting, or business-related degree from a school holding
specialized accreditation for their business programs.
Master Syllabi are developed by the senior faculty in each business discipline. This Master Syllabus must be used as the basis for developing the
instructor syllabus for this course, which must also comply with the content specifications outlined in the Troy University Faculty Handbook.
The objectives included on this Master Syllabus must be included among the objectives on the instructor’s syllabus, which may expand upon the
same as the instructor sees fit. The statement of purpose seeks to position the course properly within the curriculum and should be consulted by
faculty as a source of advisement guidance. Specific choice of text and other details are further subject to Program Coordinator guidance.
1 August 2005
Master Syllabus: MBA 5504
2
Approved Texts
Customized textbook, as available; or choose a text in each topical area, as follows:
MANAGEMENT:
DuBrin, A. J. (2008 or current). Essentials of management (8th ed.). Mason, OH:
Thomson/South-Western.
Robbins, S. P., & Decenzo, D. A. (2005 or current). Fundamentals of management (5th ed.).
Upper Saddle River, NJ: Prentice Hall. [Online version available as SafariX WebBook.]
Williams (2010 or current). MGMT, Southwestern Cengage
MARKETING:
Armstrong, G., & Kotler, P. (2009 or current). Marketing: An introduction (9th ed.). Boston,
MA: Prentice Hall. [Online version available as SafariX WebBook.]
Grewal and Levy (2009 or current). Marketing, McGraw Hill: Irwin.
Lamb, Hair, McDaniel (2010 or current). MKTG, Southwestern Cengage
Perreault, W. D., & McCarthy, E. J. (2006 or current). Essentials of marketing (10th ed.).
Boston, MA: McGraw-Hill.
Supplements
As deemed appropriate.
Troy State University Faculty Handbook (2001): Section 3.8.2.8 [extract]—22 essential elements of the syllabus (somewhat modified for space):
a.
b.
c.
d.
e.
f.
g.
Course title
Course number
Term
Instructor
Prerequisites
Office hours
Class days, times
h.
i.
j.
k.
Classroom location n. Grading methods,
Office location
criterion weights,
Office telephone
make-up policy,
Course description,
mid-term grade
objectives
reports
l. Text(s)
o. Procedure, course
m. Other materials
requirements
p. General supports
r. Additional services u. Cheating policy
(computer works,
(Americans with
v. Specialization
writing center)
Disabilities Act,
requirements
q. Daily assignments,
other statements)
(certification,
holidays, add/drop s. Absence policy
licensure, teacher
& open dates, dead t. Incomplete-work
competencies)
day, final exam
policy