Principles of Information Systems, Sixth Edition Chapter 10 Chapter 10 Information and Decision Support Systems At a Glance Instructor’s Manual Table of Contents Chapter Overview Chapter Outline Chapter Principles and Objectives Teacher Notes Quick Quizzes Teaching Tips Further Readings or Resources Discussion Questions Projects to Assign Key Terms 10-1 Principles of Information Systems, Sixth Edition Chapter 10 Chapter Overview Information and decision support systems are the lifeblood of today’s organizations. Thanks to information and decision support systems, managers and employees can obtain useful information in real time. TPSs capture a wealth of data and when this is filtered and manipulated, it can provide powerful support for managers and employees. The ultimate goal of management information and decision support systems is to help managers and executives at all levels make better decisions and solve important problems. The result can be increased revenues, reduced costs, and the realization of corporate goals. Chapter Outline Lecture Topics Decision Making and Problem Solving An Overview of Management Information Systems Functional Aspects of the MIS An Overview of Decision Support Systems Components of a Decision Support System The Group Decision Support System The Executive Support System Page # 10-3 10-4 10-6 10-8 10-10 10-10 10-12 Chapter Principles and Objectives Principles Learning Objectives Good decision-making and problem-solving skills are the key to developing effective information and decision support systems. Define the stages of decision making. Discuss the importance of implementation and monitoring in problem solving. The management information system (MIS) must provide the right information to the right person in the right fashion at the right time. Define the term MIS and clearly distinguish the difference between a TPS and an MIS. Discuss information systems in the functional areas of business organizations. Decision support systems (DSSs) are used when the problems are more unstructured. Specialized support systems, such as group decision support systems (GDSSs) and executive support systems (ESSs), use the overall approach of a DSS in situations such as group and executive decision making. 10-2 List and discuss important characteristics of DSSs that give them the potential to be effective management support tools. Identify and describe the basic components of a DSS. State the goal of a GDSS and identify the characteristics that distinguish it from a DSS. Identify the fundamental uses of an ESS and list the characteristics of such a system. Principles of Information Systems, Sixth Edition Chapter 10 Teacher Notes Decision Making and Problem Solving Problem solving is a critical activity for any business organization. Once a problem has been identified, the problem-solving process begins with decision making. A well-known model developed by Herbert Simon divides the decision-making phase of the problem-solving process into three stages: intelligence, design, and choice. This model was later incorporated by George Huber into the following expanded model: Problem Solving Stages: Intelligence Design Choice Implementation Monitoring During the intelligence stage, potential problems or opportunities are identified and defined, and information is gathered that relates to the cause and scope of the problem. In the design stage, alternative solutions to the problem are developed and their feasibility is evaluated. The last stage of the decisionmaking phase, the choice stage, requires the selection of a course of action. Problem solving goes beyond decision making and includes the implementation stage. It is during this phase that the solution is put into effect. The final stage of the problem-solving process is the monitoring stage where decision makers evaluate the implementation in order to determine whether the anticipated results were achieved. In light of new information, the process is then modified. Optimization, Satisficing, and Heuristic Approaches In general, computerized decision support systems can either optimize or satisfice. An optimization model will find the best solution, usually the one that will best help the organization meet its goals. For example, an optimization model can find the appropriate number of products an organization should produce to meet a profit goal, given certain conditions and assumptions. Satisficing is usually used because modeling the problem properly to get an optimal decision would be too difficult, complex, or costly. It normally does not look at all possible solutions but only at those likely to give good results. Heuristics, often referred to as “rules of thumb” (commonly accepted guidelines or procedures that usually find a good solution) are very often used in decision making. 10-3 Principles of Information Systems, Sixth Edition Chapter 10 Quick Quiz 1. What is the first step in the decision-making model? ANSWER: Intelligence 2. The decision-making model was expanded by the addition of _____. ANSWER: implementation and monitoring 3. Which stage of the decision-making model involves selecting a course of action? ANSWER: Choice 4. Who is credited with developing the decision-making model? ANSWER: Herbert Simon 5. Which stage of the decision-making model involves developing alternative solutions? ANSWER: Design An Overview of Management Information Systems A management information system (MIS) is an integrated collection of people, procedures, databases, and devices that provide managers and decision makers with information to help achieve organizational goals. The primary purpose of an MIS is to help an organization achieve its goals by providing managers with insight into the regular operations of the organization so that they can control, organize, and plan more effectively and efficiently. In short, an MIS provides managers with information, typically in reports, that support effective decision making and provides feedback on daily operations. The primary difference between the reports generated by the TPS and those generated by the MIS is that MIS reports support managerial decision making at the higher levels of management. Data that enters the MIS originates from both internal and external sources and the most significant internal source of data is the organization’s various TPSs and ERP systems. Note however, that data warehouses and data marts also provide important input data. External sources of data for the MIS include extranets, customers, suppliers, competitors, and stockholders. The output of most management information systems is a collection of reports that are distributed to managers. These include: Order Entry System Components: Scheduled reports Key-indicator reports Demand reports Exception reports Drill down reports 10-4 Principles of Information Systems, Sixth Edition Chapter 10 The following guidelines should be followed when designing and developing reports to yield the best results: Quick Quiz 1. What type of report can provide increasingly detailed views of information concerning situations of interest? ANSWER: Drill down reports 2. What type of report is generated on a regular basis? ANSWER: Scheduled reports 3. What type of report can a manager obtain by request? ANSWER: Demand report. 10-5 Principles of Information Systems, Sixth Edition Chapter 10 Functional Aspects of the MIS As most organizations are structured along functional lines or areas, MISs can be divided in the same manner. MISs typically support: finance, accounting, manufacturing, marketing, and human resources and each system is composed of inputs, processing subsystems, and outputs. Most MISs receive inputs from the corporate strategic plan, TPSs, other functional areas, and external sources, including the Internet. A financial MIS provides finance information to appropriate managers within a firm. It is composed of a number of subsystems including: Financial MIS: Financial forecasting Profit/Loss and cost systems Use and management of funds Auditing A manufacturing MIS supports the production operations within an organization and typically has subsystems comprised of: Manufacturing MIS Design and engineering Master production scheduling Inventory control Just-in-time manufacturing Process control Quality control Marketing MISs support management in their efforts to develop, promote, and sell new products. Included among its subsystems are: Marketing MIS: Product development Promotion and advertising Product pricing Marketing research Human resource MISs are concerned with employee activities such as: Human Resource MIS Human resource planning Personnel selection and recruitment Training and skills inventories Scheduling and job placement Wage and salary administration 10-6 Principles of Information Systems, Sixth Edition Chapter 10 Accounting MISs provide aggregate information on: Accounting MIS: Accounts payable Accounts receivable Payroll Other applications Geographic information systems provide regional data in graphic and report form. Quick Quiz 1. What is an important source of external data for MISs? ANSWER: Internet 2. True or False: TPSs provide important input for most MISs. ANSWER: True 3. What functional MIS provides aggregate data on accounts payable? ANSWER: Accounting 10-7 Principles of Information Systems, Sixth Edition Chapter 10 An Overview of Decision Support Systems Decision support systems are organized collections of people, procedures, software, databases, and devices that are in place to support managerial decision-making and problem-solving activities. DSSs are generally structured for use at all levels within an organization, although upper managers are more likely to find a need for these systems. DSSs are used to bring structure to the unstructured problems that are found within a firm. Quite often, DSSs are used to assist in routine problems since many contain programmable parameters. Most DSSs share the following set of characteristics: Common Characteristics of a DSS: Handle large amounts of data from different sources. Provide report and presentation flexibility. Offer both textual and graphical orientation. Support drill down analysis. Perform complex, sophisticated analysis and comparisons using advanced software packages in areas such as what-if analysis, simulation, and goal-seeking analysis. DSSs offer a range of capabilities. They are typically more flexible than either MISs or TPSs and are available to aid decision-makers in a variety of situations. They also provide support for all phases of the problem-solving process, and are designed to support a variety of decision frequencies and differing problem structures. 10-8 Principles of Information Systems, Sixth Edition Chapter 10 A Comparison of DSS and MIS A DSS differs from an MIS in numerous in the following ways: Factor Problem Type Users Support Emphasis Approach System Speed Output Development DSS A DSS is good at handling unstructured problems that cannot be easily programmed. A DSS supports individuals, small groups, and the entire organization. In the short run, users typically have more control over a DSS. A DSS supports all aspects and phases of decision making; it does not replace the decision maker - people still make the decisions. A DSS emphasizes actual decisions and decision-making styles. A DSS is a direct support system that provides interactive reports on computer screens. The computer equipment that provides decision support is usually on-line (directly connected to the computer system) and related to real time (providing immediate results). Computer terminals and display screens are examples these devices can provide immediate information and answers to questions. Because a DSS is flexible and can be implemented by users, it usually takes less time to develop and is better able to respond to requests. DSS reports are usually screen oriented, with the ability to generate reports on a printer. DSS users are usually more directly involved in its development. User involvement usually means better systems that provide superior support. For all systems, user involvement is the most important factor for the development of a successful system. 10-9 MIS An MIS is normally used only with more structured problems. An MIS supports primarily the organization. In the short run, users have less control over an MIS. This is not true of all MIS systems - some make automatic decisions and replace the decision maker. An MIS usually emphasizes information only. An MIS is typically an indirect support system that uses regularly produced reports. An MIS, using printed reports that may be delivered to managers once a week, may not provide immediate results. An MIS’s response time is usually longer. An MIS, however, typically is oriented toward printed reports and documents. DSS users are usually more directly involved in its development. User involvement usually means better systems that provide superior support. For all systems, user involvement is the most important factor for the development of a successful system. Principles of Information Systems, Sixth Edition Chapter 10 Quick Quiz 1. True or False: DSSs are more flexible than MISs ANSWER: True 2. What DSS type is concerned with recurring situations? ANSWER: Institutional DSS 3. What decision-making level uses the DSS? ANSWER: All levels Components of a Decision Support System The main components of a DSS include a database, model base, dialogue manager, and links to external sources of data such as the Internet, corporate intranets, and other external databases. The database component contains the facts used by the DSS to arrive at its decisions while the model base contains a variety of models that have been used by analysts and decision-makers in different functional areas. Models may be found in areas such as finance, statistics, graphics, and project management. The dialogue manager provides menus and other mechanisms to facilitate communication between the user and the system. Quick Quiz 1. What component of a DSS is used to house models used in different functional areas? ANSWER: Model base 2. What types of models are used to coordinate large projects? ANSWER: Project management models 3. Which DSS model provides cash flow information? ANSWER: Financial models The Group Decision Support System A group decision support system (GDSS) or computerized collaborative work system takes the functionality of a DSS and adds to it software that allows it to be used in group settings. GDSSs are typically easy to use and offer a variety of decision support. One type of GDSS software, called groupware, is designed to help generate lists of decision alternatives and perform data analysis. Group work is facilitated through these mechanisms. A variety of GDSS alternatives are available and among these are decision rooms, which are ideal for situations in which decision makers are located in the same building or geographic area and the decision makers are occasional users of the GDSS approach. Another alternative is the local area decision network which can be used when members are in the same geographic area and meet frequently. The teleconferencing alternative can be used when decision frequency is low and the location of group members is distant. The last alternative, wide area decision network, is used for situations where decision frequency is high and location of members is distant. 10-10 Principles of Information Systems, Sixth Edition Chapter 10 The following characteristics of a GDSS enhance decision making: Common Characteristics of a GDSS: Special design Ease of use Flexibility Decision-making support Anonymous input Reduction of negative group behavior Parallel communication Automated record keeping Quick Quiz 1. What name is used to describe teams of people located around the globe? ANSWER: Virtual workgroups 2. What GDSS alternative should be used for infrequent meetings of geographically centralized people? ANSWER: Decision room 3. What GDSS is best suited to geographically dispersed participants that meet frequently? ANSWER: Wide area decision network 4. True or False: GDSS software is inherently flexible. ANSWER: True 5. True or False: GDSSs are also called computerized collaborative work systems. ANSWER: True 10-11 Principles of Information Systems, Sixth Edition Chapter 10 The Executive Support System Executive support systems (ESSs) are specialized DSSs designed for use by senior-level management. They are used in strategic matters and for high-level decision making and provide top executives with a means of tracking critical success factors. The following are general characteristics of ESSs: Common Characteristics of an ESS: Tailored to individual executives. Easy to use. Have drill down capabilities. Support the need for external data. Can help with situations that have a high degree of uncertainty. Have a futures orientation. Are linked with value-added business processes. Some of the major decision-making areas that can be supported through an ESS are: Common Capabilities of an ESS: Support for defining an overall vision. Support for strategic planning. Support for strategic organizing and staffing. Support for strategic control. Support for crisis management. Quick Quiz 1. What type of DSS is specifically designed for use by senior management? ANSWER: ESS 2. True or False: ESSs have a futures orientation. ANSWER: True 3. True or False: ESSs can only be used by upper management. ANSWER: False 10-12 Principles of Information Systems, Sixth Edition Chapter 10 Teaching Tips Invite a speaker in from an organization using a DSS, ESS or MIS. Spend a lab day building spreadsheet-based models that demonstrate the various components of a DSS or ESS. Ask students to break into small groups based on similar majors or interests. Ask each group to visit with local corporations and obtain copies of managerial reports generated by function MISs. Compare the reports in class. What are common items found on each? What appears to be the most important aspect of each? Locate management reports on the Web. Do many organizations post them in areas that can be accessed by the general public? Obtain management reports and bring them to class. An effective way to lecture about each functional area is to structure the talk around the reports. Use Web-based DSSs in class to demonstrate the use of decision support systems. Use a simple spreadsheet application to illustrate the idea of “what-if” analysis. Download example DSS software from sites on the Internet and demonstrate it during class time. Student assignments can also be designed to encourage students to download and try demo versions of larger packages. Contact simulation software providers. Secure one of their videotapes used in product advertising. Further Readings and Resources Readings Gallegos, Frederick, “Decision Support Systems: Areas Of Risk,” Information Strategy: The Executive's Journal 15(2), Winter 1999, 46-48. Kersten, G. (editor), Z. Mikolajuk (editor), and A. Gar-on Yeh. 2000. Decision Support Systems for Sustainable Development : A Resource Book of Methods and Applications. Intl Development Research Center Publishing. Informational on-line sites DSS http://www.elsevier.com/homepage/sae/orms/dss/menu.htm Simulation http://www.scs.org/ 10-13 Principles of Information Systems, Sixth Edition Chapter 10 Discussion Questions Some interesting topics of discussion in this chapter include the following: Discuss the different type of MIS reports: Who needs them and why? What are the different uses of DSS? What are the drawbacks of using GDSS? Projects to Assign 1. 2. 3. Assign Review Questions: 3, 5, 8,13, and 17. Assign Problem Solving Exercise 1. Assign Team Activity 1 or Web Exercise 2 or Case3. Key Terms Brainstorming - decision-making approach which often consists of members offering ideas “off the top of their heads” Cost centers - divisions within a company that do not directly generate revenue Decision room – a room that supports decision making Heuristics - commonly accepted guidelines or procedures that usually find a good solution Virtual workgroups - teams of people located around the world working on common problem 10-14