Riyadh Philanthropic Society for Science
‫مؤسسة الرياض الخيرية للعلوم‬
Prince Sultan University
‫جامعة األمير سلطان‬
‫كلية إدارة األعمال‬
College of Business Administation
Project: MKT 310
Deadline: Wednesday, May 14, 2014
Select any two advertisements of your choice and answer the following questions. You
may select two Video advertisements or one video and one print advertisement.
Together with the project, please submit a copy of each advertisement used. In addition,
please make a presentation based on this project in the final week of classes. (Make sure
that you are genuinely doing the project on your own though you have the right to consult
with others. The genuineness of the work will be tested through presentation. If needed,
additional genuineness test may come even as part of the final exam. Projects failing the
genuineness test may not fetch any grade or may fetch only a lower grade.)
a) How far are these advertisements capable of activating any one of the following
mental states and thus to motivate people to buy?
 Id
 Ego
 Superego
b) How far will these advertisements attract personality types like:
 Complaint Individuals
 Aggressive Individuals
 Detached Individuals
c) Critically analyze the advertisements on the perceptual organization concepts like:
 Figure and ground
 Grouping
 Closure
d) Examine whether the following concepts of perceptual distortion will affect the
potential consumers’ perception of the selected advertisements.
 Physical appearances
 Stereotypes
 First impressions
 Jumping to conclusions
 Halo effect
e) Critically analyze how these advertisements have used the Tri-component Attitude
model to make the consumers form a favorable attitude towards the product.
P.O. Box No. 66833, Riyadh - 11586, Tel. No. 454-8011, 454-8489 - Fax No. 4548317