Assignment: Risk Name:

advertisement
Assignment: Risk
Name:
From your research, target one group that is particularly at risk for drug use. Examples would include
teens, children of addicts, pregnant mothers, overstressed adults, etc.
Having identified your group, create an ad campaign to reach this group.
Provide the following information to describe your campaign:

Which group are you targeting?

Describe why you think they are particularly at risk.

Describe which substances they are particularly prone to taking and why.

Provide at least three visual images that you feel would be good in a campaign for your group
and describe the impact of each.

Create (do not borrow, create something new!) a least two slogans or logos directed at this
group.

Describe at least three treatment or prevention solutions of this group that you would include at
various points of your ad campaign.