Rubric for New Product Project
Your job as a marketing team is to create a new product. Your team of up to three people will then create a
presentation. This is an industrial sales presentation. You will be presenting to companies that are interested
to purchase your new product to put in their stores. They are looking for a product that will increase their
sales. Your presentation must include the information at the bottom of this page.
Before you start on your prototype, you must first do some research:
1. Pick an existing product and report on the following: (Be very detailed!! This is your competitor!!)
2. Create a SWOT Analysis
3. How does the company use the 4p's of marketing?
4. How does the company use the 7 Marketing Functions?
Now start coming up with ideas for your new product concept.
Here is the rubric for your new product project presentation.
1.
2.
3.
4.
5.
Product
a. Name
b. Flavor/type
/50
c. Ingredients
d. Slogan
e. Visual
f. 4 p’s
g. 7 Marketing Foundations
5 Promotion plans (10 points for each. All or Nothing for each)
a. Who’s
b. What’s
c. Where’s
/50
d. When’s
e. How’s
f. Because why’s
g. Budgets (Projected costs for each promotion)
Pricing your product
a. Wholesale
b. Retail
/50
c. Cost
Commercial
a. Product
b. Organization
/100
c. Effectiveness
d. Professionalism (It can be comical, but do not make it ridiculous)
e. Class vote for extra credit
Professionalism/ Organization of the presentation
a. Dress
b. Confidence
i. Eye contact
ii. Volume
iii. Clear Speech
/100
c. Well Rehearsed
d. Presentation flow/ Organization (6 words per slide)
e. Interesting
f. Hook