JHS & SHS LEARNING ACTIVITY
Name:
Score/Mark:
Grade and Section:
Type of Activity:
Activity Title:
The Marketing Plan Part 1
v01
Learning Target: integrate the marketing concepts and techniques learned by preparing
a Marketing plan
Authors |
References:
Real C. So et al
Principles of Marketing
What is a Marketing Plan?
A Marketing Plan is a written step by step process involving designed activities and strategies
that would help companies achieve their marketing objectives and serve as basis for decision
making. Below is the first part of the mini-marketing plan according to So, et. al.(2016), in their
book entitled Principles of Marketing:
The Marketing Plan
I.
II.
III.
IV.
V.
Executive Summary
Study Background
A. Brief history of the company
B. Mission and vision
C. Product/service offerings
Macro-environmental Analysis
A. Economic
B. Politico-legal
C. Socio-cultural
D. Demographic
E. Technological
F. Natural
Opportunities and Threats
Micro-environmental Analysis
A. The company
B. Suppliers
C. Marketing intermediaries
D. Customers
E. Competition
F. Publics
VI. Strengths and Weaknesses
VII. The Market
A. Market size
B. Market needs
C. Market trends
Directions: Conduct a study about a small business in your neighborhood. Then prepare a
marketing plan by getting the following data:
1.
2.
3.
4.
Study Background
SWOT Analysis
The Market
The Problem (any problems related to marketing and is feasible).
Answer key:
1. The following rubric can be used to grade the student’s activity:
The Marketing Plan Part 1
Contents and
Guidelines
Outstanding
Exceed
Meets
Needs
Requirements Requirements Improvement
Study Background
Indicates the history
of the business, its
A
location, owners and
current product
offerings.
10
7
5
3
SWOT analysis of
the business
Enumerate the
B
SWOT of the
business for atleast
two factors each
10
7
5
3
10
7
5
3
10
7
5
3
The Market
Describes who is the
C target market, and
its size, and their
needs
Problems
Describes any
problems that can be
D solved using
marketing concepts
and strategies
Use the following rubric to guide you:
10 pts- Clearly and thoroughly explains and analyze the concept being presented.
7- Clearly explains and analyze most of concept being presented
5- Attempts to explain and analyze the concept but explanation is not clear and accurate
3- Little or does not contain explanations or analysis of the concept being presented.