MBAB 650 – Summer 2006 – p.1 MBAB 650 (Summer 2006) Environmental Strategy Instructor: Dr. Edmund Gray Office: H353 Office Hours: Mon & Wed 3pm– 4pm Tue & Thurs 4pm – 5 pm Office Phone: Home Phone: E-Mail: (310)338-7408 (310)374-0337 egray@lmu.edu Course Description This course deals with what the instructor feels is the most important issue facing our society (and by extension, business corporations) in this century – environmental degradation. It will attempt to acquaint students with society’s principal ecological threats and how they affect business firms. Hopefully, after taking this course, the student will be better able to understand the environmental challenge and play a role in formulating and implementing industry’s response to the challenge. Although there will be some lectures, the course will be run principally in seminar style with discussions of readings, cases, and videos. Course Objectives 1. 2. 3. 4. To sensitize the student to the world’s principal environmental threats. To show the student how these environmental threats are impacting business firms, particularly at the strategic level. To familiarize the student with the concept of sustainable development. To introduce the student to strategic concepts that can be useful in responding to the issue of sustainable development. Course Materials Brown, Lester R., Plan B2.0: Rescuing a Planet Under Stress and a Civilization in Trouble. Hart, Stuart L., The Unlimited Business Opportunities in Solving the World’s Most Difficult Problems. Customized reader and casebook. Please order on-line: www.mozenapublishing.com. Type in your email address in the Special Instructions box when placing your order. Course Project Select an entrepreneurial company that started with a potentially win-win strategy that includes benefiting the sustainability of our world. The company can be in any industry – energy, transportation, food, retail, equipment manufacturing, banking, etc. Once you have selected a company, collect information and write a case study on it. The case study should include a short history of its origin and development with particular emphasis on its business model or strategy; how it benefits the environment, and its performance to date. Include financial and market data to the extent possible. As a ballpark estimate, the case should be in the 8-12 page range. I would like you to work in groups of 2, or possibly 3. There are several cases in your book – Patagonia, Tom’s of Maine, and The Body Shop International – that might be used as examples. MBAB 650 – Summer 2006 – p.2 Book Report I Read Lester R. Brown, Plan B 2.0: Rescuing a Planet Under Stress and a Civilization in Trouble. Then, write a concise book report reviewing this book. The book report should adhere to the following general outline: 1) the author’s thesis, 2) how the author develops his thesis, and 3) your analysis and opinion of the book. In your analysis, feel free to bring in information from the class and elsewhere as well as your own informed opinions. The report should be in the 5-7 page range. Book Report II Read Stuart L. Hart, Capitalism at the crossroads: The Unlimited Business Opportunities in Solving the World’s Most Difficult Problems. Follow directions for Book Report I. Grading Book report I Book report II Project Class Participation 20% 20% 30% 30% MBAB 650 (Spring 2006) Environmental Strategy Course Schedule 1. 2. June 26 June 28 3. July 3 4. July 5 5. July 10 6. July 12 7. July 17 8. July 19 9. July 24 10. July 26 11. July 31 12. August 2 13. August 4 Orientation; Introductory Concepts Introductory Concepts (cont.) Buchholtz article The Global Environment & Sustainable Development Hart, Prologue Sustainable Development Gladwin article Global Climate Change Brown, Ch. 4, 10; BP Amoco case Air Pollution; Ozone Depletion; Biodiversity & Habitat Bank of America Declining Ecosystems; Water Pollution Brown, Ch 3, 5; Book Report I due Agriculture and Genetic Modification Monsanto A & B cases; Holiday article Green Strategies Hart, Ch. 1; Porter article; Klassen article; Benzinger case Green Strategies (cont.) Reinhardt article, MacLean article; Deja Shoe case Green Strategies (cont.) Hart, 2, 3, 4; Patagonia case; Tom’s of Maine case Green Strategies (cont.) Hart 6-10; The Body Shop case; Student Presentations; Term Papers due Book Report II due