Double Major in Business Administration and Agriculture Rationale, Outline & Details August 2012 1. 2. 3. 4. 5. 6. 7. 8. 9. Summary ............................................................................................................................ 1 Potential career opportunities for graduates ...................................................................... 1 Courses .............................................................................................................................. 2 Defining Agricultural Studies .............................................................................................. 4 Process & Scheduling ........................................................................................................ 7 GPA Requirements ............................................................................................................. 8 Trends in Business/Agriculture Degree Combinations ....................................................... 8 Precedents.......................................................................................................................... 9 Intentions .......................................................................................................................... 11 Rationale for Double Major in Business and Agriculture 1. Summary This document outlines the rationale for a new four-year double major in Business and Agriculture offered by Providence University College. This double major is designed to give students the opportunity to develop the knowledge, skills, and character need to succeed in a career in agri-business and farming, with a particular focus on rural Manitoba, with a particular focus on acquiring the knowledge, skills, and character needed to succeed in this career. Over a four-year period, a student pursuing this double major will take 40 courses (120 hours), 10 through University of Manitoba’s Faculty of Agricultural and Food Sciences, and 30 through Providence University College. Fifteen of the Providence courses will from the Business Administration program, while the other 15 will be foundational courses from the Providence undergraduate program. The formal title for the degree granted at the end of this course of studies would be: BA (Advanced) with a double major in Business Administration and Agriculture Intake for this new program begins in the Fall 2012 semester. 2. Potential career opportunities for graduates There is a broad spectrum of career opportunities available for students who graduate from Providence University College with a double major in Business and Agriculture: Start their own rural business Begin a management career in an established agribusinesses Return to the family farm Begin a career in a rurally-focused service firms (including accounting firms, banks, credit unions, and financial advising firms) providing services to the agribusiness sector Begin a career in the civil service focusing on rural policy or agricultural services Begin a career with one of the many international NGO’s and church service organizations which focus on business and agricultural development As well, at some point they may wish to pursue further studies in: Business and management August 2012 1 Rationale for Double Major in Business and Agriculture 3. Economics Public policy Food sciences, including agronomy, plant sciences, animal sciences Courses Students will take a minimum of 40 courses (120 credit hours) during their four years of study—30 through Providence and 10 through the University of Manitoba. 3.1. BUSINESS Students will take 15 courses (45 credit hours) of business courses: 3.2. 471.11 Introduction to Management 471.13 Introduction to Business 471.12 Business Communications 472.12 Organizational Behaviour 473.11 Economics 1: Micro 473.12 Economics 2: Macro 471.21 Fundamentals of Marketing 471.23 Business/Government Relations 472.21 Introduction to Management Science 472.24 Human Resource Management 473.23 Introductory Financial Accounting 473.24 Introductory Managerial Accounting 471.34 Commercial Law 473.32 Corporate Finance 472.42 Strategic Management & Policy AGRICULTURE Students will take 10 courses (30 credit hours) of agriculture courses at the University of Manitoba’s Faculty of Agricultural and Food Sciences during their four years of undergraduate education. As with any major, they would need to take introductory, intermediate, and senior courses. These would be divided: A maximum of three courses (9 credit hours) of introductory (first year) courses Four to five courses (12 to 15 credit hours) of intermediate (second and third year) courses A minimum of two courses (6 credit hours) of senior (fourth year) courses August 2012 2 Rationale for Double Major in Business and Agriculture Two typical course lists follow. 3.2.1. 3.2.2. 3.3. Preparing for a career in agribusiness ABIZ 1000 (A02) Introduction to Agribusiness Management -- Agricultural ABIZ 1000 Introduction to Agribusiness Management - Term Two ABIZ 1010 Economics of World Food Issues and Policies ABIZ 2390 Introduction to Environmental Economics ABIZ 2510 Introduction to Agricultural and Food Marketing ABIZ 3500 Agricultural and Food Policy ABIZ 3520 Food Distribution and International Merchandising ABIZ 3540 Financial Risk Management ABIZ 4260 Price Analysis ABIZ 4500 Agribusiness Strategies Seminar Returning to a (non-livestock) family farm: ABIZ 1000 (A02) Introduction to Agribusiness Management – Agricultural PLNT 2500 Crop Production PLNT 2510 Fundamentals of Horticulture PLNT 3510 Cropping Systems PLNT 3540 Weed Science SOIL 3600 Soils and Landscapes in Our Environment ANSC 4410 / PLNT 4410 Grassland Agriculture: Plant, Animal and Environment BIOE 4520 Crop Preservation and Handling PLNT 4270 Plant Disease Control SOIL 4510 Soil and Water Management GENERAL STUDIES Students will take 15 courses (45 credit hours) of general studies courses: 212.11 English Composition or 312.13 Critical Thinking 222.11 Psychology 1 or 223.11 Sociology 1 233.11 Computer Usage 1 or 233.12 Computer Usage 2 421.11 International Development and Missions 117.11 Christian Spirituality I: Formations 121.11 Introduction to the Bible & Christian Theology I 121.12 Introduction to the Bible & Christian Theology 2 August 2012 3 Rationale for Double Major in Business and Agriculture Four additional Biblical & Theological Studies electives (12 credit hours) 213.22 Ethics 213.32 Ethics in the Marketplace 221.21 Statistical Analysis One Music or Theatre elective They will also complete five field education projects over their four years. 4. Defining Agricultural Studies Modern agricultural studies is a broad collection of disciplines. In North America, it is grounded both historically and conceptually in the large-scale production of food. Historically, in western Canada (just as in American agricultural regions) institutions focusing on agricultural studies were foundational colleges of public universities, often playing a powerful role within the emerging higher education systems in the early 20th century. The University of Manitoba campus is situated were it is, in part, because that was the site of the Agricultural College. Conceptually, agricultural studies has defined its core discipline as a science. The University of Manitoba’s Faculty of Agricultural and Food Science articulates its mission1 as providing: …leadership in education and research by advancing the knowledge and understanding of science related to production, processing, preservation and marketing of food and other agricultural products… Agricultural studies was not always a broad discipline. For the first half of the 20th century, agricultural studies in western Canada focused on domestic food production—on applying science to the increasing of food yields from the region’s agricultural land. After World War II, the focus of the discipline expanded to include international food production, as agricultural researchers sought to contribute to the “green revolution” in the “third world”. In recent decades, agricultural studies has been undergoing a broad redefinition of its fields of interest, expanding to include economics, business, ecology, international development, and environmental studies. The University of Saskatchewan’s College of Agriculture and Bioresources defines its areas of study as:2 1 See http://umanitoba.ca/afs/overview.html. 2 University of Saskatchewan Faculty of Agriculture and Bioresources. http://agbio.usask.ca/about. August 2012 4 Rationale for Double Major in Business and Agriculture Sustainable Production Systems o safe and high-quality food and bio-based products produced by efficient and globally competitive agriculture and forestry sectors in alignment with other natural resource development. Environment, Ecology, Community o responsible management of soil, water and biotic resources provides improved economic opportunity and quality of life, especially for people in rural areas. Safe Food Supply and Bioproducts o safe, nutritious and affordable food, beverages and wellness products – as well as bio-based industrial and pharmaceutical products derived from renewable resources – required to meet the demands of a healthy and growing world population. This expansion of the discipline reveals itself in institutional restructuring. For example: Agricultural, Food and Nutritional Science (AFNS) at the University of Alberta is a unique department, the first of its kind in North America, reflecting the integration of many disciplines across Agriculture, Food and Nutrition.3 It also results in the proliferation of degree offerings. For example, the University of British Columbia’s Faculty of Land and Food Systems4 offers three different degrees with 10 different majors: Food Nutrition and Health: o Dietetics o Food Market Analysis o Food Science o Nutritional Sciences o Food & Nutritional Sciences o Food, Nutrition & Health Applied Biology: o Applied Animal Biology o Applied Plant and Soil Sciences o Food and the Environment 3 University of Alberta Department of Agricultural, Food and Nutritional Science. http://www.ales.ualberta.ca/afns/. 4 University of British Columbia Faculty of Land and Food Systems. http://www.landfood.ubc.ca/about-us. August 2012 5 Rationale for Double Major in Business and Agriculture Global Resource Systems5 It seems unlikely that this broadening of scope has reached an end-point. At the University of Manitoba, for example, the Department of Agriculture still has considerable scope for expansion of focus and integration with related disciplines before it approaches the breadth of a program like that at UBC. And even a program as broad as UBC’s has potential to integrate other disciplines into its undergraduate agriculture programs that are currently largely ignored in agricultural studies, including: agriculturally-based energy production, organic recycling infrastructures, and agriculture/forestry interfaces aquaculture international food-supply-chain logistics community gardens, farm-share programs, fair-trade agri-“business”, and foodbank infrastructure the consumer-based “agricultures” of ornamental gardening, personal food production, lawn care, and cut-flower production, transportation and sale This broadening of scope within agricultural studies represents an opportunity for Providence. If agricultural studies were still focused only on food production per se, a double major in business and agriculture could run the risk of being little more than a degree in “how to make money growing stuff”. However, with the breadth of interests within agricultural studies, and the situating of business within a broadly-defined liberal arts curriculum that Providence offers, a double major in these two disciplines allows for a rich and varied scope of studies for students. While they could choose to focus on developing the knowledge and skills needed to succeed as the owner of a family farm, they could, for example, also use this double major to develop their understanding of: the relationship between the ideas inherent in the social gospel and the reality of food production, processing, marketing, and consumption in Canada the current and potential roles of social entrepreneurship6 in missions 5 And within these majors, agricultural studies often offers a dizzying array of further specializations and focuses. See, for example, the possibilities for focus within UBC’s Global Resource Systems (http://www.landfood.ubc.ca/undergraduate/programs/grs), includes linkages to disciplines as disparate as “gender” and “wine science”. 6 For overviews of social entrepreneurship, see: August 2012 6 Rationale for Double Major in Business and Agriculture 5. the appropriate role of local financial institutions in the development of sustainable agriculturally-based communities management in export-focused agribusiness roles of government policies in rural development Process & Scheduling Once the student and the advisors have agreed on the appropriate courses for a particular student, the student will be responsible for registering for the courses at the University of Manitoba institution, for paying for those courses directly to the University of Manitoba. Each student will have the option of either: Taking agriculture courses throughout the four years of the degree Taking them over any two semesters during their four-year course of studies Some (but not all) of the required courses could be taken during the summer, as intersession courses, or as evening courses. Scheduling will be arranged between the student and the two advisors. Providence and the University of Manitoba will be jointly responsible for ensuring that the proper authorization letters and transcripts are transferred between the two institutions. 5.1. DECLARATION OF MAJOR A student wishing to pursue a double major in Business and Agriculture to indicate their intentions on their application to Providence University College. All Providence students formally declare their major after they have completed at least one semester of courses—ideally no later than the end of their first year at Providence. Ashoka Innovators for the Public. What is a Social Entrepreneur? http://www.ashoka.org/social_entrepreneur. Center for the Advancement of Social Entrepreneurship, Fuqua School of Business, Duke University. http://www.caseatduke.org/. Dees, J. Gregory. October 31, 1998. The Meaning of “Social Entrepreneurship”. http://www.redalmarza.com/ing/pdf/TheMeaningofSocialEntrepreneurship.pdf. August 2012 7 Rationale for Double Major in Business and Agriculture 6. GPA Requirements Students must have an AGPA of 3.0 or higher in order to declare this double major. They must maintain an AGPA of no less than 2.5 in order to receive the degree. Providence currently draws a significant portion of its students from rural Manitoba, and many of these come from farming backgrounds. Students have expressed strong interest in returning to rural Manitoba. That preference exists for a variety of reasons, including a preference for a “rural lifestyle” over an urban one, a desire to stay close to family, and an interest in the careers available. Part of our responsibility as a University College is to prepare those students to be able to thrive in, and contribute to, those rural communities. This double major focuses directly on one of the foundations of the long-term viability of those communities—a financiallyviable agricultural sector. 7. Trends in Business/Agriculture Degree Combinations A review of other higher educational institutions reveals that programs of study combining business and agricultural studies are fairly common, particularly in institutions with a rural focus. The University of Guelph offers Food and Agricultural Business as one of its concentration options in its 4-year Bachelor of Commerce program. (This program is probably the closest to what is being proposed at Providence of the programs reviewed. It does not, however, have the Providence distinctives of a strong liberal arts and BTS emphasis.)7 Guelph also offers a joint masters’ program in Food and Agribusiness.8 The University of Saskatchewan offers a BSc in Agribusiness as well as graduate studies in the field.9 The University of Alberta offers a joint MBA/Masters of Agriculture degree, although nothing at the undergraduate level.10 Undergraduate programs combining business and agriculture are particularly common in Midwest American state universities. A few examples: 7 http://www.uoguelph.ca/registrar/calendars/undergraduate/current/c10/c10bcomm-fab.shtml 8 http://www.oac.uoguelph.ca/future/graduate/food-agribusiness.cfm 9 http://explore.usask.ca/programs/ag/agribusiness. http://agbio.usask.ca/index.php?page=brp-graduate. 10 http://www.business.ualberta.ca/Programs/TheAlbertaMBA/DegreePrograms/MAG.aspx. August 2012 8 Rationale for Double Major in Business and Agriculture North Dakota State University offers a variety of undergraduate programs combining business and agricultural studies, including an Agribusiness Degree.11 University of Minnesota offers an Agricultural and Food Business Management Major in its Department of Applied Economics.12 Colorado State offers a degree in agribusiness.13 They are not, however, confined only to the Midwest US: 8. Cornell University offers a double major combining Applied Economics & Management with Agriculture.14 University of New England offers a double Bachelor’s in Agriculture and Business.15 Precedents This initiative has some of the features of the 4-year Business Administration (Honours) degree offered by Providence University College in conjunction with the University of Winnipeg and Trinity Western University. It also has some of the features of Providence’s arrangement with Harv’s Air in offering our double major in Business and Aviation. Finally, it has some similarities with the double majors offered internally at Providence University College already, such as the double major in Business and Music, or the double major in Business and Communications & Media. 8.1. SIMILARITIES WITH HONOURS DEGREE ARRANGEMENT In some ways, this initiative is similar to the option within Providence’s Business Administration program of a 4-year Business Administration (Honours) degree offered in conjunction with the University of Winnipeg and Trinity Western University. The crucial difference between this proposal and the Honours (U of W or Trinity pairing) degree is that the agriculture courses could be taken throughout the 4 years of the degree, rather than in a single year after 3 years at Providence. 11 http://www.ext.nodak.edu/homepages/aedept/recruit/agribusdescr.htm. 12 http://www.apec.umn.edu/undergraduateprogram/ProspectiveStudents/AgriculturalandFoodBusinessManag ementmajor/index.htm. 13 http://dare.colostate.edu/undergrad/agbus.aspx. 14 http://dyson.cornell.edu/undergrad/index.php. 15 http://www.une.edu.au/courses/courses/BAGBUS. August 2012 9 Rationale for Double Major in Business and Agriculture As with the 4th year of the Honours degree, which courses the student would take would be agreed between the student, their Providence faculty advisor, and an advisor from the partner faculty. 8.2. SIMILARITIES WITH HARV’S AIR ARRANGEMENT Providence University College offers an aviation major in partnership with Harv’s Air16. A detailed course listing of a double major in Business and Aviation can be found at http://businessadministration.prov.ca/double_majors/Business_Aviation_double_ major_courses.pdf. The flying instruction happens at Harv’s (primarily at their airfield in Steinbach), while the ground instruction is split between the Steinbach location and the Providence campus in Otterburne. The Business and Agriculture double major would be similar to the Harv’s Air arrangement in that specialized training takes place off-campus at a partnering institution. There are, however, many differences, including the fact that the agriculture portion of the double major outlined here takes place at another academic institution, rather than at a vocationally-based training facility. 8.3. SIMILARITIES WITH OTHER DOUBLE MAJORS Providence’s Business Administration program is paired with a number of other majors at Providence University College, including a double major with Communications & Media and a double major with Music. A overview of these double majors can be found at http://www.providenceuc.ca/college/programs/business_administration/degrees/# A detailed course listing of a double major in Business & Communications/Media can be found at http://businessadministration.prov.ca/double_majors/Business_Communications Media_double_major_courses.pdf. A detailed course listing of a double major in Business & Music can be found at http://businessadministration.prov.ca/double_majors/Business_Music_double_ma jor_courses.pdf This double major is similar to these other double majors in that it prepares people to succeed in careers which straddle two disciplines. The primary difference lies in that these double majors are done “in-house” at Providence, while the double major with Agriculture would be offered with a partnering institution. 16 http://www.harvsair.com/ August 2012 10 Rationale for Double Major in Business and Agriculture 9. Intentions The intention of this initiative is not to establish a stand-alone major in agriculture that would be treated like any other undergraduate major at Providence. We are not offering a BA with a major only in agriculture. As well, it is not the intention to have an agriculture double major that would be paired with every other major at Providence (a double major in Biblical & Theological Studies and Agriculture, for example). This may well be a good idea at some point for some programs, but that is not what is being established here. Instead, this double major is being established as an off-shoot of a Business Administration degree. August 2012 11