ICT and Ag in the Bank, 2007: different cultures, shared opportunities Agriculture Problem focused Growth for equity Market orientation No light, low density ICT Creation and intuition Transformation Trying out and ……..? The grid, high density Opportunities in: land tenure, rural finance, natural resource mapping, precision farming, sanitary management, regulatory information, technical assistance, risk management, market and value chain management, networking, e-learning etc…… Chile: virtual agricultural extension • Berries, wine, honey, maize • Agricultural calendar, virtual and classroom training, questions, networking Uruguay: control of foot and mouth disease • Animal Identification and Registration System helps Uruguay comply with • epidemiological control • quality assurance • food safety standards • National Livestock Information System Brazil-Africa Agricultural Innovation Marketplace: www.africa-brazil.org The website allows • Finding partners • Joint project development • Project selection • Project monitoring ICT in Agriculture, 2011: hybrid vigor? Increasingly accessible and affordable Lowering transaction costs at all levels A self-sustaining source of innovation Enhancing and complementing traditional sources of change (breeding, agronomy, biotechnology, logistics) Strengthening the focus on the private sector New source of rural employment and rural quality of life Greening growth!