Strategic & Tactical Business Plan
ABC Company
Table Of Contents
1 Cover Page
2 Confidentiality Agreement
3 Executive Summary
3.1 Objectives
3.2 Mission
3.3 Keys to Success
4 Company Summary
4.1 Company Ownership
4.2 Company History
4.3 Start-up Summary
4.4 Company Locations and Premises
5 Products and Services or Products or Services
5.1 Product and Service Description or Product Description or Service Description
5.2 Competitive Comparison
5.3 Sales Literature
5.4 Sourcing and Fulfillment
5.5 Technology
5.6 Future Products and Future Services or Future Products or Future Services
6 Market Analysis Summary
6.1 Market Segmentation
6.2 Target Market and Segment Strategy
6.2.1 Market Needs
6.2.2 Market Trends
6.2.3 Market Growth
6.3 Industry Analysis or Service Business Analysis
6.3.1 Business Participants or Industry Participants
6.3.2 Distributing Products or Distributing Services
6.3.3 Competition and Buying Patterns
6.3.4 Main Competitors
7 Strategy and Implementation Summary
7.1 Strategy Pyramids
7.2 Value Proposition
7.3 Competitive Edge
7.4 Marketing Strategy
7.4.1 Positioning Statement
7.4.2 Pricing Strategy
7.4.3 Promotion Strategy
7.4.4 Distribution Strategy
7.4.5 Marketing Programs
7.5 Sales Strategy
7.5.1 Explain Sales Forecast
7.5.2 Sales Programs
7.6 Strategic Alliances
7.7 Explain Milestones
8 Management Summary
8.1 Organizational Structure
8.2 Management Team
8.3 Management Team Gaps
8.4 Personnel Plan
ABC Company
Strategic & Tactical Business Plan
Strategic & Tactical Business Plan
ABC Company
9 Financial Plan
9.1 Important Assumptions
9.2 Key Financial Indicators
9.3 Explanation of Break-even Analysis
9.4 Explanation of Projected Profit and Loss
9.5 Explanation of Projected Cash Flow
9.6 Explanation of Projected Balance Sheet
9.7 Explanation of Business Ratios
9.8 Explanation of Long-term Plan
10 Web Plan Summary
10.1 Web Marketing Strategy
10.2Development Requirements
Spreadsheets:
A. Balance Sheet
B. Personnel
C. Profit and Loss
D. Projections
ABC Company
Strategic & Tactical Business Plan