Business Plan Format – Sample (Outline)
1. Executive Summary (Paragraph)
1.1
1.2
1.3
Objectives
Mission
Keys to Success
2. Company Summary
2.1
2.2
2.3
2.4
2.5
2.6
Company Ownership and Shareholding(percentage of Shareholders
Company History
Start –up Summary
Geographic Coverage (national or specific province)
Company locations and premises
Reason for license application
3. Products and/or services
3.1 Products and/or Services Description
3.2 Competitive Comparison
3.3 Sales Literature (Website)
3.4 Sourcing and Fulfillment
3.5 Technology
3.6 Future Products and future services or future products of future
services.
4. Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market and Segment Strategy
4.2.1 Market Needs
4.2.2 Market trends
4.2.3 Market growth
4.3 Industry analysis or service business analysis
4.3.1 Business participants or industry participants
4.3.2 Distributing products or distributing services
4.3.3 Competition and buying patterns
4.3.4 Main competitors
5. Strategy and implementation summary
5.1 Strategy pyramids
5.2 Value proposition
5.3 Competitive edge
5.4 Marketing strategy
5.4.1 Positioning statement
5.4.2 Pricing strategy
5.4.3 Promotion strategy
5.4.4 Distributing strategy
5.4.5 Marketing programs
5.5 Sales strategy
5.5.1 Explain sales Forecast
5.5.2 Sales Programs
5.6 Strategic Alliances
5.7 Explain Milestones
5.8 Proposed districts coverage in year 1
5.8.1 Expected subscribers (total for 3 year)
5.8.2 Expected subscribers in year 1
6. Management Summary
6.1 Organizational Structure
6.2 Management Team
6.3 Management Team Gaps
6.4 personnel Plan
6.5 projected employees (by years 3)
7. Financial Plan
7.1 Important Assumptions
7.2 Key Financial Indicators
7.3 Explanation of Break-even Analysis
7.4 Explanation of projected profit and loss
7.5 Explanation of projected cash flow
7.6 explanation of projected Balance Sheet
7.7 expected revenues in year 1
7.8 Today’s proven turnover of the applicants
7.9 Available cash or credit to cover year 1
7.10 Expected investment (total for first 3 years)
7.11 Explanation of Business Ratios
7.12 Explanation of long-term Plan
Additional Requirements
1. Copy of AISA License.
2. Copy of TIN license.
3. Form of proof of cash resources (prefer bank letter) approved by Da
Afghanistan Bank.
4. Copy of ID card (company’s president).
5. Business Plan shall be stamped and signed.