CHRISTOPHER L WASDEN, EdD
RANGE OF EXPERIENCE
Chris Wasden is a professor of innovation in the Entrepreneurship and Strategy Department at the
University of Utah’s David Eccles School of Business. He also serves as the Executive Director of the
Sorenson Center for Discovery and Innovation and the Associated Executive Director of the Center for
Medical Innovation.
He continues to collaborate with PwC in consulting roles where he had been a managing director for
nearly seven years and served as the Global Healthcare Innovation Leader. While at PwC he lead Digital
Health opportunities within the Health Industries Advisory Strategy and Innovation practice focused on
healthcare, biopharma, medical devices, and life science. He advises clients on how to innovate along
the entire Innovation Lifecycle from discovering, to incubating, to accelerating and then scaling to deliver
novel and value creating solutions. He works with healthcare payers, providers, pharmaceutical, medical
device and diagnostic companies, as well as private equity firms, venture capital, and governments.
Chris has a rich and diverse background of experience that gives him a unique perspective when
assisting clients on their strategic initiatives. He spent nearly a decade on Wall Street as an investment
banker doing M&A, corporate finance, derivative, and risk management work around the world for JP
Morgan and Union Bank of Switzerland executing over $12 billion in transactions. He spent several years
in C-level positions with multi-billion dollar private and public companies leading their corporate finance
and strategic initiatives, and leading the commercial, market, and credit risk management functions in the
financial, commodity, and foreign exchange markets. Prior to joining PwC, he spent nearly a decade as a
medical and technology entrepreneur starting four separate companies, becoming a named inventor on
11 issued patents, evaluating over 100 different medical technologies, raising over $50 million in angel
and venture capital commitments, being named by Inc. Magazine as a runner up in their annual
Entrepreneur of the Year competition, and taking new ventures to liquidity events.
Chris is a prolific thought leader having published scores of articles and reports on innovation, medical
technology and digital health technologies. He is a highly sought after public speaker and university
lecturer on strategy, entrepreneurship, innovation, and mobile healthcare and he has taught and lectured
undergraduate and graduate courses on these topics at several universities.
Consulting engagement experience includes:
Digital Health and Internet of Things strategy – two of the world’s largest microprocessor companies
on their market entry and growth strategies in the wearables, biosensors, and internet of things market for
health, fitness, and wellness.
Wellness market strategy – one of the world’s largest sovereign wealth funds on their investment and
market entry strategy into the global wellness market including fitness, corporate and consumer wellness
services and technologies, senior living, rehabilitation, and other related markets.
Corporate wellness strategy – the world’s largest professional services firm on the creation of a state of
the art wellness program that incorporate mobile sensors and devices as well as apps and other services.
Digital health innovation lab and incubator – led PwC’s Personal Connected Health innovation lab
and incubator that developed state of the art business model simulation technologies to design new
wellness programs, insurance products, and risk-based healthcare products and services called “Owning
the Disease” business model design. Used these simulation tools to advise global pharmaceuticals,
medical device, payers and provider organizations.
Remote patient monitoring strategy - global telecommunications and technology companies in sizing
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the remote patient monitoring market, developing its various offerings and pricing, screening and
selecting strategic partners, negotiating the MOU and key terms, developing its business plan and go-tomarket strategy.
Health Cloud solutions strategy - global telecommunications company in evaluating 66 different
healthcare cloud solutions, developing a screening and selection criteria, selecting the top 7 offerings,
sizing the market opportunity and developing their high level strategic approach for market entry.
Health information exchanges strategy - global telecommunications company in sizing the HIE market,
doing a competitive analysis of the marketplace, repositioning their offering in the market, identifying key
milestones over time necessary to success, and creating a detailed strategic roadmap for the next five
years.
Remote patient monitoring information management strategy - global diabetes solutions company in
developing their data integration and management strategy for glucometers taking into account the
emergence of mhealth, HIE and EHRs.
mHealth strategy - global mobile handset manufactures, global industry standards organization,
healthcare payers and providers, and global telecommunications companies in the US, Spain, Brazil,
Finland. Developed strategy for entering the mhealth market with application platform, technology
interoperability, wellness, fitness, ageing independently, and chronic disease management strategies.
Published Health Unwired and several other publications on mhealth based upon consumer and
physician surveys and case studies to identify the opportunities, barriers, and requirements for success.
Social media strategy - global wholesale pharmaceuticals company in evaluating their current social
media programs across the enterprise, conducting a benchmarking versus peers, and providing direction
and strategic advice to improve their programs by applying best practices.
Digital healthcare delivery strategy - large regional healthcare provider in Northern California in
creating the digital healthcare delivery strategy. Benchmarked them against both national and regional
providers. Created a five year strategic and technical roadmap to be used by the Chief Information Officer
and Chief Marketing Officer to guide their program.
Information Technology Interoperability – advised a leading healthcare organization in identifying,
quantifying and measure the waste in the U.S. healthcare system associated with a lack of medical
technology interoperability. Developed strategies to engage the market place to create standards to
eliminate the associated waste.
Innovation Incubator development - large academic medical center, global insurance company, and
global financial services firm in assessing their current innovation programs, conducting gap analysis
between current and best practices, designing their revised innovation program, and assisting in
launching their innovation incubators. Included extensive online surveys, interviews, focus groups,
competitive analysis, workshops, training, and program design.
Innovation campaigns and challenges design and operations - global insurance company in
designing and running their innovation campaigns and challenge process to generate thousands of ideas
and select the leading candidates for new products, services, solutions, and businesses. Developing
business cases to move the ideas to incubation.
Innovation benchmarking and best practices benchmarking - academic medical center in
benchmarking their innovation program against 15 other leading academic medical centers, identifying
best practices and gaps in performance, and recommending areas of improvement to continue to be in
the top decile among peers. Published the Medical Technology Innovation Scorecard report that
identified 100 measures by country to rank and assess the innovative capacity and capability of 9
countries. Benchmarked best practices among a dozen state sponsored venture funds in supporting and
incubating early state life science technologies.
Technology assessment and go-to-market strategy - global consumer electronics company in
evaluating two new technologies that had developed and their market potential based upon their novelty
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and value creation capabilities. Developed market sizing, identified partners, and provided high level
roadmap for further development and commercialization. Global medical device company in creating their
go to market strategy for a new technology through scenario analysis to determine whether or not they
should go to market directly, through strategic partnerships of through an open process. Large healthcare
integrated delivery system in creating a technology innovation framework for focusing on what type of
innovations from what area of science would have the greatest impact on their organization over the next
five years.
Secondary use of medical data strategy - global medical device and electronic healthcare records
vendor in re-evaluating their current clinical data services business, identify strengths and weaknesses,
redirecting their strategy, screening from among hundreds and selecting top five acquisition targets and
partners to improve their product offering and market positioning.
Disease management assessment and due diligence - large private equity firm in a comprehensive
analysis of the disease management industry, identifying why the industry is failing to deliver value,
conducting commercial due diligence of the one of the largest companies in the industry and
recommended how they would need to radically alter the strategy to become successful in the market.
International market entry strategy - large academic medical center in creating a framework for
evaluating its international growth opportunities in both the developed and emerging markets. Screening
dozens of opportunities, priorities those for partnership and affiliation.
Emerging market growth strategy - global medical device company in doubling the size of their Latin
American business in five years through restructuring their 3rd party distribution network, enhancing their
direct marketing efforts and creating a physician training and educational program.
PROFESSIONAL AND BUSINESS HISTORY
University of Utah: Professor, Executive Director Sorenson Center for Discovery and Innovation,
Associate Executive Director, Center for Medical Innovation, 2014 – Present
PricewaterhouseCoopers: Managing Director 2007 – 2014
SimplexityMD, Inc.: Chairman and CEO 2005 – 2007
Tympany, Inc.: CEO and President 2001 – 2005
Gen3 Partners: Innovation Thought Leader / Senior Consultant 2000 – 2001
Azurix / Waterdesk.Com: Managing Director / President 1998 – 2000
Koch Industries, Inc.: CFO Koch Refining & Chemicals / Managing Director Risk Management 1996/98
Union Bank Of Switzerland: Senior Equity Analyst 1995 – 1996
JP Morgan & Co.: Vice President – Financial Institutions Group 1986 – 1995
PROFESSIONAL AND BUSINESS EXPERIENCE

Medical technology and healthcare venturing - inventing, developing and commercializing new
technologies. Raises millions in angel and venture financing. Grew new venture to $5 million in
sales in less than three years.

Corporate venturing - started new ventures within large corporations, developed technology,
plans and business. Providing innovation consulting services to other large corporations doing
corporate venturing.

Executive leadership - held various senior executive positions in both new ventures and large
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corporations in the energy, petrochemical, and utility sectors, including MD, CFO and CEO titles.
Experienced in turn-arounds, change management and strategic business development.

Risk management - advised risk management, derivatives, structured product companies in the
US, Japan, and Europe in creating new joint ventures and businesses in the debt, equity,
commodity and currency markets on the CBOE, CME, and OTC markets. Led the selection and
implementation of the Algorithmic risk manage solution at Koch Industries, one of the world's
largest commodity and financial trading companies. Led the team that invented and
commercialized weather derivatives risk management products.

Investment banking - executed over $12 billion in M&A, debt, equity and credit transactions
throughout the world among a divers group of clients in various industries, but primarily focused
on the financial services industry.
EDUCATION AND CERTIFICATIONS

Doctorate – EdD; The George Washington University: Human and Organizational Learning, 2010

MBA – UCLA Anderson School: Finance and Strategy, 1987

BS (Accounting), BA (Asian Studies) – Brigham Young University, 1985
PROFESSIONAL AND BUSINESS AFFILIATIONS

Advisory Board – Vigil Monitoring

Advisory Board Member – QualcommLife

Advisory Board Member – MD Revolution

Advisory Board Member – Blyncsy

Incubator Board of Advisors - SWIFT

Previous board member - Continua Health Alliance

Previous chairman of the board - OrthoAccel Technologies Inc.

Previous Advisory board member - Houston Technology Center

Previous Advisory board member - Baylor College of Medicine Partnership

Previous Advisory board member - BioHouston

Previous Advisory board member - Rice Alliance for Innovation and Entrepreneurship
FOREIGN LANGUAGE CAPABILITIES

Korean – previously conversational

Mandarin - basics

German – basics
PUBLICATIONS AND MEDIA REFERENCES
Chapter 17, The Predictive Potential of Connected Digital Health, Practical Predictive Analytics and Decision
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Systems for Medicine, Academic Press, New York, NY, 2014, page 976-998
Chapter 5.7 Marketing and Stakeholder Strategy, Biodesign – The process of innovating medical technologies,
Cambridge University Press, Cambridge, UK, 2014, pages 604-634
Medical Technology Companies Prepare for an Innovation Makeover, PwC Health Research Institute, October
2013
Mobile Innovation Forecast Phase II Introduction, PwC, October 2013
Owning the Disease – adapting strategy into successful business practice, PwC mHealth Insights, September
2013
The global mHealth market opportunity and sustainable reimbursement models, PwC mHealth Insights, July 2013
Uleashing the Power of Innovation, PwC, June 2013
Owning the Disease II: Adapting Strategy into Successful Business Practice, In Vivo, May 2013
Interoperability: An essential component for scalable mHealth, PwC mHealth Insights, March 2013
mHealth Learnings from Emerging Markets: How developed nations can speed the adoption of mobile health
technologies, AARP Journal, February 2013
Evolving and Enabling Standards for Health Adoption, Asian Hospital and Health Management Journal, January
2013
How Supportive is the Regulatory Framework for Mobile Health Applications? PwC mHealth Insights, January
2013
Chapter 6, Mobile Healthcare: mHealth and the Future of Healthcare, Future Scan, January 2013
Leading the Digital Revolution, PwC Global Communications Forum Final Report, January 2013
Chapter 8 – Managing Life Science Innovation in Public Research Through Holistic Performance Measures,
Fulfilling the Promise of Technology Transfer: Fostering Innovation for the Benefit of Society, Springer, 2012,
pages 83-94.
Taxonomy of Tension Derived from the Global Financial Crisis: An Exploratory Sequential Mixed-methods Study
Doctoral Dissertation, George Washington University, May 16, 2010
Intelligent Healthcare Through mHealth
PwC mHealth Insights, October 2012
mHealth China: Designing a Winning Business Model
PwC, September 2012
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Cracking the Code on mHealth Adoption
iHealth Connections, June 2012
Emerging mHealth Paths for Growth
PwC and EIU, June 2012
10 Minutes on Global Innovation
PwC February 2012
10 Minutes on Medical Innovation
PwC January 2012
10 Minutes on The New Gold Rush
PwC December 2011
Owning the Disease: A new transformational business model for healthcare
In Vivo, December 2011
Growing telecommunications revenues: What's next?
PwC Communications Review, December 2011
Decoding Innovation’s DNA
PwC Techforecast June 2011
Demystifying Innovation: Take down the barriers to new growth
PwC Techforecast, June 2011
Can innovation be disciplined without killing it?
PwC View, July 2011
Innovation takes a new urgency
PwC View, June 2011
The new gold rush: Prospectors are hoping to mine opportunities in healthcare
PwC May 2011
Navigating through the mobile healthcare revolution
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MDDI, April 18, 2011
Six Principles of Successful mHeatlh Applications
MDDI, April 2011
Can innovation be disciplined without killing it?
PwC Techforecast, March 2011
If innovation isn't measured can it be managed?
PwC April 2011
Medical Technology Innovation Scorecard: The race for global leadership
PwC January 2011
The changing face of medical technology innovation
In Vivo, September 2010
Healthcare Unwired: New business models delivering care anywhere
PwC September, 2010
Hit or Miss: Innovation in the Telecommunications Industry
PwC Communication Review, March 2010
Embracing unpredictability
PwC Techforecast, December 2009
Innovation: How discipline and novelty take you beyond failure
PwC View, September 2009
Healthcare’s Next Phase: Think Amazon
http://www.informationweek.com/healthcare/patient-tools/healthcares-next-phase-think-amazon/d/d-id/1251010
The Booming Business of Making Babies
http://www.inc.com/laura-montini/the-booming-business-of-making-babies.html
Want to Start a Business, Check Out Mobile Health
http://www.inc.com/laura-montini/want-to-start-a-business-check-out-mobile-health.html
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Connecting Clinicians with Patients Who are Just a Wall Away
http://www.hhnmag.com/display/HHN-newsarticle.dhtml?dcrPath=/templatedata/HF_Common/NewsArticle/data/HHN/Magazine/2014/Mar/att-gate-mhealth
Providers Lag in Setting Health Agenda
http://www.healthleadersmedia.com/content/HEP-303496/Providers-Lag-as-Consumers-Set-Agenda
Super Fast Broadband in Britian
http://www.managementthinking.eiu.com/sites/default/files/downloads/EIU_Superfast%20Britain_FINAL_WEB.pdf
Health Industries and Innovation
http://www.youtube.com/watch?v=mkGYBQiVcGU
MedTech Investing Conference
http://medtechconference.com/christopher-wasden/
mHealth Summit 2012
http://www.mhealthsummit.org/speaker/christopher-wasden
Economist Asian Healthcare Conference
http://www.economistconferences.asia/speaker/chris-wasden/767
Innovation Labs and Incubators PDMA
http://www.pdma.org/p/cm/ld/fid=503
FierceHealthcare
http://www.fiercehealthit.com/tags/christopher-wasden
mHeatlh: Jailbreaking Healthcare Stanford University VLab
http://www.vlab.org/article.html?aid=369
Digital Health Summit CES 2012
http://www.youtube.com/watch?v=MSZhCK1EQoY
Mobile Health Apps, why physicians need to care HIMSS
http://www.physicianspractice.com/himss/mobile-health-apps-why-physicians-need-care
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Health IT Innovation Summit
http://www.weyond.com/himss/socal/hitis/2012/?page_id=10
Everything in Healthcare is Going Mobile
http://www.ama-assn.org/amednews/2012/03/26/bisa0326.htm
HIMSS Northwest
http://www.ama-assn.org/amednews/2012/03/26/bisa0326.htm
Mobihealth News
http://mobihealthnews.com/tag/himss-mobile-health/
Healthcare organizations lack clear mHealth Strategy
http://www.mhimss.org/news/survey-1-5-healthcare-companies-takes-mhealth-without-clear-goal
How much does healthcare reimburse for mHealth?
http://www.mhimss.org/blog/%EF%BB%BF%EF%BB%BF%EF%BB%BFhow-much-does-medicare-reimbursetelehealth-real-story
An mHealth guide
http://mhealthinsight.com/2012/02/15/mhealth-guide-to-mobile-world-congress-2012/
mHealth Summit 2011
http://vimeo.com/35020372
Intelligent Healthcare
http://www.youtube.com/watch?v=CiKFmEhVKRw
Digital Health Summit 2012
http://www.youtube.com/watch?v=MSZhCK1EQoY
The Economist, Medical Technology Frugal Healing
http://www.economist.com/node/17963427
Healthcare Unwired
http://www.pwc.com/us/en/health-industries/publications/healthcare-unwired.jhtml
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BYU Innovation Seminar
http://www.youtube.com/watch?v=OVvuHtLVV_8
Business Model Innovation in Healthcare
http://www.medicalautomation.org/author/chriswasden/
Deal Making in Healthcare
http://www.argyleforum.com/events/eventimages/12.01.09/mainSpeakers.html
Reimbursement for Innovation in Healthcare
http://www.wsgr.com/news/phoenix/conference-agenda.htm
Personalized Medicine Reimbursement and Innovation
http://www.burrillandco.com/personalized_medicine_2009/2009_Agenda.html
What top ten pharma deals in 2009 say about 2010
http://www.minyanville.com/articles/pharma-deals-pfizer-merck-eli%20lilly-bristol%20myers-squibb-rochegenentech-merck-schering-abbott-solvay-sanofi-glaxosmithkline-stiefel-genzme-bayer-dainippon/index/a/26032
AT&T sets its sights on telehealth
http://www.nj.com/business/index.ssf/2009/12/att_develops_household_items_t.html
Chris Wasden entrepreneur of the year nominee in Inc. (Inc Magazine)
http://www.inc.com/entrepreneur/2006/profile/index.php?wasden182
Approaching investors who share your interests is the first step to getting the dollars you need (Entrepreneur)
http://www.entrepreneur.com/magazine/entrepreneur/2004/november/73154.html
The Business Makers interviews Chris Wasden on innovation and growth strategies (The Business Makers)
http://www.thebusinessmakers.com/2006/10/14/episode-70-christopher-wasden/
Avoid one night stands with VCs (American Venture Magazine)
http://www.americanventuremagazine.com/articles/651
Startup to give life science technologies a hand (The Houston Business Journal)
http://www.bizjournals.com/houston/stories/2005/12/12/story4.html
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Tympany deal gives angel network wings (The Houston Business Journal)
http://sanantonio.bizjournals.com/houston/stories/2005/01/24/story3.html
The Business Makers interviews Chris Wasden on Tympany liquidity event (The Business Makers)
http://www.thebusinessmakers.com/2005/07/16/interview-with-chris-wasden/
SimplexityMD takes over orthodontia company (The Houston Business Journal)
http://albuquerque.bizjournals.com/houston/stories/2007/02/05/daily10.html
Rice Business Plan Competition provides new technology for SimplexityMD (The Houston Chronicle)
http://www.chron.com/CDA/archives/archive.mpl?id=2007_4310325
SimplexityMD Adds Innovative Orthodontic Medical Device Company to Portfolio (Crains Business Review)
http://www.investors.com/breakingnews.asp?journalid=48769068
CALIFORNIA: ENRON AND THE DOT COM BUBBLE THAT BURST (Canadian Broadcasting Company)
http://www.cbc.ca/fifth/deadinthewater/california.html
Rebecca Mark Is Paddling As Fast As She Can (Business Week)
http://www.businessweek.com/2000/00_18/b3679106.htm
SPEECHES
He is a highly sought after public speaker and university lecturer on strategy, entrepreneurship,
innovation, and mobile healthcare and he has taught undergraduate and graduate courses on these
topics at several universities.

The Future of Digital Health, MEMS Industry Conference, October 2014

App Formulary, mHealth Summit, December 2014

Prevention as Policy, CES 2014, January 2013

Improving Patient Care and Outcomes, mHealth Summit, December 2014

Business Model Innovation: The competitive advantage in healthcare innovation and
entrepreneurship, mHealth Summit, December 2013

Innovators Perspective in mHealth, mHealth Summit, December 2013

Business Model Innovation and Owning the Disease, PwC Pharma University, Istanbul,
November 2013

mHealth and New Business Opportunities for Telecoms, PwC TICE Event, London, October 2013

Medical Technology Needs and Innovation Makeover, AdvaMed, September 2013

Owning the Disease and Business Model Innovation, European Cardiovascular Society, Athens,
July 2013
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
Owning the Disease and Business Model Innovation, IATI Biomed, Tel Aviv, June 2013

Big Data, mHealth and Providers Opportunity, HIMSS March 2013

Revolutionizing Clinical Trials through mHealth and Big Data, HIMSS March 2013

The value of Patient Portals, HIMSS Northwest, November 2012

ACOs and Connected Health, Center for Connected Health, October 2012

ATA Global mHealth, October 2012

Innovation Labs and Incubators, PDMA, October 2012

mHealth Innovation, MBA Exchange, October 2012

How stakeholders overcome mHealth barriers, MCOL October 2012

ITU mHealth Conference Geneva, September 2012

Communications Forum Munich, September 2012

Chicago mHealth Conference, September 2012

Global mHealth Innovation, HIMSS Southern CA, June 2012

Care Anywhere Networks, Israeli BioMedTech Forum, May 2012

Big data value creation in healthcare, Southwest Healthcare Transactions Conf, May 2012

Creating the healthcare cloud, iiBig Cloud Computing, April 2012

Owning the Disease through mobile technology, Economist Asian Conference, March 2012

The mHealth Revolution, GSMA, Barcelona, Spain, February 2012

The Untethered Doctor, HIMSS, Las Vegas, NV February 2012

Simplifying the Architecture for Connectivity, Consumer Electronic Show, Las Vegas, NV January
2012

The Untethered Doctor, mhealth Summit, December 2011

Enterprise Innovation, Pharma University, Singapore 2011

Innovation Scorecard, Eucomed, Brussels, October 2011

Innovation Scorecard, Advamed, Washington, DC, September 2011

Healthcare innovation and investing, Sao Paulo, Brazil Private Equity Conference April 2011

Innovation Scorecard, AdvaMed CEO Summit, La Jolla, CA March 2011

Innovation Scorecard, China International Medical Device Conference, January 2011

Innovation Scorecard, Bohemian Medical Device Conference, Florence, Italy, December 2010

Molecular Diagnostic Innovation, Partners for Cures, NYC, November 2010

Innovation Scorecard, AdvaMed Annual Meeting, October 2010

Innovation Scorecard, Phoenix Medical Device Conference, October 2010

mHealth Innovation, VLab Stanford University, September 2010

Healthcare Unwired, mHealth Initiative, September 2010

Care Anywhere Networks, PwC Healthcare 180, Washington, DC September 2010

Strategy, Innovation and Leadership, Novartis Leadership Conference July 2010
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
Personalized Medicine, BIOMD February 2010

Healthcare Reform and Personalized Medicine, HCA Eastern Leadership Conf June 2010

Innovation and Healthcare Reform, BCI Pharma Industry Conference, May 2010

Healthcare Innovation, Argyle Investment Forum, NYC, December 2009

Innovation Lifecycle Management: Application of Market Discipline 2009

Business Model Innovation in Healthcare - Southwest Transactions Conf 2009

Creating and financing growth businesses - Brigham Young University, 2008

Ps & Qs of Entrepreneurship and Strategic Innovation - Rice University, 2006, 2007

Ps & Qs of Entrepreneurship and Strategic Innovation - Lodz Polytechnic University, 2006

Creating Medical Technology Ventures - MD Anders and the University of Texas, 2006

Launching New Ventures - MIT New Venture Forum, 2007

Innovation and value creation - Boston University, 2001

Creating and financing the entrepreneurial firm - University of Houston, 2002
AWARDS

Inc. Magazine Entrepreneur of the Year - Runner up
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