PwC Strategy Mobile World Congress 2013 mHealth: Making a positive difference to end users 28 February 2013 Introductions • Lead PwC’s medical technology strategy work in the UK • 10 years of strategy, M&A and operations experience in public and private sector healthcare, services and manufacturing • Clients include medical technology providers, independent and public-sector service providers, commissioners, central policy makers, arms-length bodies, trade bodies, corporates, private equity and banks Ralph Fernando Medical Technology Strategy Leader PwC Strategy, UK ralph.d.fernando@uk.pwc.com +44 (0)7921 109 244 • Ralph's experience includes: – Developing international, national, regional, corporate and business unit strategies and growth plans, creating new business models and developing services and markets – Leading commercial due diligence and independent business plan reviews Mobile World Congress 2013 • mHealth: Making a positive difference to end users PwC 28 February 2013 2 Key changes in healthcare systems are affecting all elements of the care pathway + + Increasing importance of diagnosis (e.g. PETCT scans for cancer care; companion diagnostics for personalised medicine) Integrated care (both health and social care and primary and secondary care) Advances in non-invasive surgery + Emphasis on prevention, e.g. health and wellbeing Wellness & prevention + Diagnosis + + Personalised care Preparation Intervention + Increased community care and independent living Rise of chronic conditions Long term care Rehabilitation Total pathway + ˘ Demand factors ˘ Key: Tighter regulation Ageing population Trade liberalisation + Rising customer expectations Tougher pricing & reimbursement + Efficiency drive Supply factors + = Positive driver for providers Mobile World Congress 2013 • mHealth: Making a positive difference to end users PwC ˘ + Technology advancements ˘ + + ˘ Rise of healthcare informatics Drive to increase healthcare access in developing markets = Negative driver for providers 28 February 2013 3 What is mHealth? A definition “The provision of healthcare or health-related information through the use of mobile devices” Mobile World Congress 2013 • mHealth: Making a positive difference to end users PwC 28 February 2013 4 mHealth can be categorized into distinct focus areas: Solutions across patient pathways & healthcare systems Solutions across the patient pathway Wellness Prevention Diagnosis Treatment Monitoring Emergency response Healthcare practitioner support Healthcare surveillance Healthcare administration Healthcare systems strengthening Mobile World Congress 2013 • mHealth: Making a positive difference to end users PwC 28 February 2013 5 Who is the end user? Healthcare Practitioner Family/partner/carer Patient Mobile World Congress 2013 • mHealth: Making a positive difference to end users PwC 28 February 2013 6 Speakers 1. Bastian Hauck mHealth and interoperability: What works? What doesn't? What is needed? Founder of Adventure Diabetes, author and type 1 diabetic talks about the technology he uses currently, and what he would like to see in the near future Mobile World Congress 2013 • mHealth: Making a positive difference to end users PwC 28 February 2013 7 Speakers 2. Josep CominColet mHealth in real-world cardiac patients: Are there any barriers? A clinician's view on the real world use of mHealth in cardiac care 3. Liuska Sanna Trust as a key factor for end users’ uptake of mHealth: findings of the European project Chain of Trust The European Patient Forum’s Programme Manager talks about the importance of trust in mHealth Mobile World Congress 2013 • mHealth: Making a positive difference to end users PwC 28 February 2013 8 This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. © 2013 PricewaterhouseCoopers LLP. All rights reserved. In this document, “PwC” refers to PricewaterhouseCoopers LLP which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.