Group #4-Chapter 4 Questions
MKT 3352-Harper
June 6, 2010
Group 4 Members:
1. What is motivation?
a. The manifestation of a need.
b. A process to lead people to behave as they do.
c. An activation of a goal-oriented behavior to reduce an unpleasant state and return to a
balanced state.
d. The need for order and consistency in one’s life.
2. In Maslow’s Hierarchy of Needs, what is the correct order of needs from lower to higher?
a. Safety, Physiological, Ego Needs, Belongingness, and Self-Actualization.
b. Safety, Belongingness, Physiological, Ego Needs, and Self-Actualization.
c. Self-Actualization, Safety, Physiological, Ego Needs, and Belongingness.
d. Physiological Safety, Belongingness, Ego Needs, and Self-Actualization.
3. Which of the following is NOT a quality in a flow state?
a. A sense of playfulness.
b. A distorted sense of time.
c. Easily distracted.
d. A feeling of being in control.
4. According to Maslow's Hierarchy of needs, the most basic level of needs consist of:
a. Security, Safety, Protection
b. Water, Sleep, Food
c. Community and Charity Involvement
d. Love Friendship and Acceptance
5. When consumers become truly involved with a product, an ad, or a website, they enter:
a. Homeostasis
b. Involvement
c. A Flow State
d. Acculturation
6. _________ isolate(s) values with more direct marketing applications.
a. List of Values (LOV) Scale
b. Voluntary Simplifiers
c. Terminal Values
d. Instrumental Values
7. In Goal valence, consumers will _____ the positive goal, and _____ the negative goal.
a. Approach; approach
b. Avoid; avoid
c. Approach; avoid
d. Avoid; approach
8. Those who value possessions for their own status and appearance are known as:
a. Materialists
Group #4-Chapter 4 Questions
MKT 3352-Harper
June 6, 2010
b. Materialism
c. Non-Materialists
d. Worldly
9. The processes that lead people to behave as they do, refers to
a. Motivation
b. Drive
c. Want
d. Emotion
10. Products such as Apple, Starbucks, and the Boston Red Sox which command fierce
consumer loyalty, devotion and sometimes worship by consumers, are known as
a. Flow state products
b. Core value products
c. Cult products
d. Cheap products
11. Our need for certain elements necessary to maintain life such as food, water, air and
shelter refers to our
a. Classified needs
b. Biogenic needs
c. Motivational needs
d. Theory needs
12. Which of the following is NOT a tactical way to boost motivation?
a. Use novel stimuli
b. Celebrity endorsement
c. Appeal ‘hedonic’ needs
d. Force customers to pay higher process
13. What kinds of values are shared between cultures?
a. Poor values
b. Money values
c. Property values
d. Core values
14. Which of the following is not one of Hofstede’s cultural dimensions?
a. Power distance
b. Individualism
c. Masculinity
d. Self-esteem
15. The “need for power” describes what?
a. To control one’s environment
b. To have individual identity
c. To be in company of others
d. To be the best at everything
Group #4-Chapter 4 Questions
MKT 3352-Harper
June 6, 2010
16. At the bottom of Maslow’s Hierarchy of needs is?
a. Safety
b. Physiological
c. Ego needs
d. Belongingness
17. Television is an example of what type of Message Response?
a. High involvement medium
b. No involvement medium
c. Low involvement medium
d. High and Low involvement medium
18. The television show, American Idol, is an example of this type of marketing?
a. Interactive mobile marketing
b. Opinion needed marketing
c. Personal preference marketing
d. Consumer decision marketing
19. If Kathy is testing driving cars but can’t decide whether or not she wants a Ferrari or a
Porsche. This is an example of?
a. Approach-avoidance conflict
b. Avoidance-avoidance conflict
c. Approach-approach conflict
d. Theory of cognitive dissonance
20. _______ focuses on biological needs that produce unpleasant states of arousal
a. Drive theory
b. Motivation
c. Values
d. None of the above
Answers:
1.
2.
3.
4.
5.
6.
B
D
C
B
C
A
Group #4-Chapter 4 Questions
MKT 3352-Harper
June 6, 2010
7. C
8. A
9. A
10. C
11. B
12. D
13. D
14. D
15. A
16. B
17. C
18. A
19. C
20. A