HSP 3M Ad and the Ego Vocabulary
These vocabulary words will be necessary to complete the Deconstruct an Ad presentation. You must
be sure to define the words AND use examples. Words with “video” written beside them are
emphasized in the questions for the video.
conditioning (video)______________________________________________________________________
decontextualize_________________________________________________________________________
ego __________________________________________________________________________________
environment ___________________________________________________________________________
euphemism ____________________________________________________________________________
metaphor _____________________________________________________________________________
motivation (video) _____________________________________________________________________
myth/mythology (video) __________________________________________________________________
objectification (video) ____________________________________________________________________
self-actualization ________________________________________________________________________
self-image (video) ______________________________________________________________________
socialization ___________________________________________________________________________
status _________________________________________________________________________________
subliminal _____________________________________________________________________________
symbol _______________________________________________________________________________
unconscious ____________________________________________________________________________