WEBINAR TIMELINE:
A PLANNING SCHEDULE
► Identify
Topic
8+ wks
prior
► Pinpoint
Goals
► Select
Speakers
► Assign
Roles/Topics
► Select
Vendor(s)
6-8 wks
prior
► Delegate
Tech Tasks
► Design
Custom
Elements
► Promotion
Begins: Ads
and Media
Alerts
6 wks
prior
► Send First
Email Blast:
Existing
Contacts
and New
Mailing Lists
2-4 wks
prior
► Registration
Page Launched
& Tested
► Recording? ► Promotion
(Yes/No)
Campaign:
Online
Ads/Banners;
Staff Spreads
Word
© Copyright 2002-2007 MarketingSherpa Inc.
► Analyze
Success
(Compare
to Goals)
► Email
Reminder
(Include
Compatibility
Check)
1 week
prior
► Email
Reminder
► Test Run
(Check for
Snags and
Tweak
Timing)
2-3 days
prior
WEBINAR
1 day
prior
► Conduct
Dry Run
with
Speakers
1 hour
prior
Event
► Email
Reminder
(with
Archive/
Repeat Info)
1 hr
after
► Email
Thank You
(with
Recording
Info)
http://www.MarketingSherpa.com
1 wk
after
► Plan Next
(Bigger &
Better)
Webinar!