Job title: Marketing Manager
Reporting to: Chairman
Core role


Effectively manage, develop and cover for the marketing team
(currently of 2)
– Marketing Executive and Product Marketing Executive
Ensure the efficient and effective marketing of vendor products & RGB
 itself
 Maintain pricing and positioning strategies for all products
 Manage and monitor marketing activities and budget
Manage all forms of communication; internal, website, e-shots, mailshots, tweet, blog, press releases, case studies etc.
 Manage all events, exhibitions, in-house and supporting dealer
 activities
Develop and co-ordinate joint marketing activities with our vendors
 whilst maximising any available marketing development funds
Provide the tools required for our sales team to best promote our products and company
Please see job descriptions below for the Marketing Executive and Product
Marketing Executive
Job title: Marketing Executive
Job purpose: Develop, co-ordinate and communicate marketing activities for RGB and each vendor
Reporting: Marketing Manager (TBA), Gordon Innocent for now
Website management

Update all aspects of site – DIY or via Staziker (web developers)


Maximise SEO
Co-ordinate with Product marketing exec update and entry of all product information

Liaise with technical and sales to ensure all relevant information is correct

Obtain and publish case studies
Communication

Design and develop marketing material by vendor o E-shot o Mailshot o Tweet o Blog

Press releases/articles

o Liaise with PR to ensure effective communication both internal and external of current activities o Contribute towards trade press articles

Liaison o Internally of all marketing, events and press activity o Vendor of all marketing, events and press activity

Misc o Updating telephone on hold script monthly o Updating staff email signatures
Vendor relations o Develop and co-ordinate joint marketing initiatives o Manage Marketing Development Funds o Ensure we have up to date logos, marketing material, brochures and catalogues
Exhibitions and Showcases o Plan, schedule and co-ordinate events o Attend set-up and break-down o Design and delivery effective promotion to ensure maximum attendance o Ensure events are within agreed budget o Monitor and feedback results
Materials o Produce brochures o Exhibition materials
Misc o Create and issue customer surveys
Sales Team o Provide sales tools for sales team as required and agreed o Co-ordinate marketing activities in conjunction with sales activities o Attend monthly sales meetings to give marketing update and gather information from sales team o Create/update Keynote company presentation
Job title: Product Marketing Executive
Job purpose: To ensure the efficient and effective marketing of vendor products
Reporting: Managing Director
Key responsibilities:
Costs and Price list

Prepare price list for upload into SAP

Maintain costs and prices spreadsheet on F/Drive

Update website pricing


Update price list with new or discontinued products

Maintain clearance price list

Publish clearance price list weekly

Ensure price lists are accurate and in line with company margin expectations
Product Positioning

Ensure product descriptions are accurate on price lists and website

Ensure products are correctly positioned on website

Develop and maintain competitive analysis on each product line
Vendor Management

Liaise with existing vendors regularly to ascertain: o New product development o End of line products o Price changes o Product USPs

Co-ordinate with new vendors o Price lists o Positioning o USPs o Product descriptions o Competition
Demonstration facility o Liaise with sales and technical to ensure that our demonstration facility is fitted with the latest products from each vendor o Complete stock movement requests for product transactions in and out of demonstration suites o Conduct quarterly stock check on all inventory in demonstration facility in conjunction with Logistics team
Exhibitions and Showcases o Liaise with management team to advise on products for display at events o Prepare relevant paperwork to ensure products are available for events o Complete stock movement requests for events o Ensure all products are checked and returned to stock