Strategic Plan 2013-2018
Strategic Plan 2013-2018
Contents
The Challenges of an Aging Population..…………………………………………
Baycrest: fulfilling a legacy of commitment and accomplishment…………
Looking Ahead: dedicated to serve our local community
and committed to repair the world…………………………………
Baycrest Values…………………………………………………
Baycrest Mission…………………………………………
Baycrest Vision………………………………………
Strategic Goals and Imperatives ………………
Concluding Thoughts……………………
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It is a challenge the entire world is facing; one that is
demanding the attention of policy makers, economists
and healthcare leaders: for the first time in history, it
is expected that the number of seniors worldwide will
surpass the number of children under the age of five.
While seniors represented just 8percentage of the total
global population in 1950, and 10 percentage in the year
2000, by 2050, it is forecasted that people aged 65 years
or older will account for 20 percentage of the world’s
population. Here in Canada, an estimated 5 million
people are aged 65 years or older, a number that is
expected to double in the next 25 years. By 2051, nearly
one in four Canadians will be 65 years or older.
This demographic shift has been accompanied by an
increase in the number of people living longer with
chronic illnesses, including age-associated brain
disorders. Of especially great concern has been the
dramatically rising prevalence of dementia, in which
Alzheimer’s disease is the most common cause. The
total number of people with dementia worldwide is
presently estimated at approximately 35.6 million and is
projected to nearly double every 20 years to 65.7 million
in 2030, and 115.4 million in 2050. According to the
World Health Organization (WHO), there is one new
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Strategic Plan 2013 - 2018
case of dementia arising every four seconds.
The Alzheimer Society of Canada, in its study The
Rising Tide, reported a similarly staggering reality. In
2038, the number of Canadians with dementia will
be twice that of 2008. Over this 30 year period, the
cumulative cost of dementia is projected to be $872
billion, having a crippling financial impact on families,
provincial healthcare systems and the Canadian
economy.
As the population ages with an anticipated rise in
chronic illnesses, this demographic trend will put
a tremendous strain on already over-burdened
healthcare resources. Across the globe, healthcare
expenditures are rising at an unsustainable rate.
In an aging society, a critical imperative exists to
identify new cost-effective solutions that promote
wellness and improve access to quality healthcare.
It is to these local, national and global challenges that
Baycrest devotes this strategic plan.
While dementia is the most prevalent of the brain
disorders impacting seniors, depression in the older
adult population is also a major public health concern.
The WHO estimates that the overall prevalence rate of
depressive disorders in this group varies between 10
percentage and 20 percentage, depending on cultural
setting. In Canada, it is projected that between
10 percentage to 15 percentage of older adults are
suffering from clinically significant symptoms of
depression that negatively affect their quality of
life. In long-term care settings, the prevalence of
depressive symptoms is even higher, approaching 20
percentage of residents.
Along with addressing physical health issues, there
must be a concerted effort across community settings
to offer care approaches to older adults that maintain
and improve their cognitive and emotional well-being.
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Strategic Plan 2013 - 2018
Baycrest:
fulfilling a legacy of commitment
and accomplishment
For many, the aging of the global population presents
overwhelming challenges. At Baycrest, we see
unprecedented opportunities to dramatically redefine
the potential for personal engagement, activity and
fulfillment in later life. We also see an imperative to
transform and vastly improve the care and support
provided to current and future generations of older
adults in our community and beyond. We have
inherited a legacy of dreaming what might be possible
and then creating it, of never settling for the status
quo, and of sharing our work with all who can benefit.
Having begun in 1918 as the first Jewish Home for
the Aged, Baycrest has evolved into a comprehensive,
integrated academic campus of clinical and residential
care, serving an increasingly diverse community of
nearly 2,500 older adults per day. Locally, Baycrest is
a vitally important community asset, always ready to
support the most vulnerable older adults among us.
A source of great pride to generations of families that
have been supporters, Baycrest is globally recognized
for our innovations in seniors’ care, our leadership in
geriatrics education, and our transformative research
that continues to advance the scientific understanding
of how to maintain and strengthen the aging brain.
During the last five years, Baycrest has proudly
claimed several heralded accomplishments,
including:
• The Rotman Research Institute at Baycrest was
ranked by an international panel of leading
experts as the “highest impact” cognitive
neurosciences program in the world in the area of
human memory and aging.
• Baycrest, with our “exemplary status” designation,
was rated by Accreditation Canada as one of the
highest performing healthcare organizations in the
nation in the delivery of patient care, safety and
corporate operations.
• Baycrest assumed the inaugural leadership of the
“Seniors Quality Leap Initiative”, a consortium
of 12 of the highest performing elder care
organizations in Canada and the United States
working together to improve quality outcomes
across the sector while introducing promising
innovations in long-term residential care.
• Baycrest created an Innovation, Technology and
Design Laboratory and a Centre for Brain Fitness
to identify, test and bring to market new care
approaches and supporting technologies that
optimize the well-being of older adults.
• Baycrest expanded its impact as a premier
educational program in aging and seniors’ care, by
providing essential training to healthcare students
and professionals across North America, Western
Europe, the Middle East, South America, Australia
and China. Over 1,100 students are trained on
the Baycrest campus each year and many more
through our global tele-education program.
• The Government of Ontario officially designated
our long-term care program as the “Baycrest
Centre for Learning, Research and Innovation”,
acknowledging our role as a leader advancing the
quality of nursing home care across the province.
• Baycrest launched two spin-out companies,
Baycrest Global Solutions and Cogniciti, to bring
our expertise in the care of the older adult and our
innovations in strengthening the aging brain to
world markets.
• Baycrest received the “Trend Maker of the Year
Award” from Neurological Health Charities of
Canada.
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Looking Ahead:
As we approach nearly a century of caring for older
adults, Baycrest has become a “gift to the world” from
our local Jewish community. We embrace the moral
mandate of Tikkun Olam, (‫)תיקון עולם‬, “repairing a
broken world”, and join the long-standing tradition of
all great Jewish healthcare institutions to improve the
well-being of people in their local communities as well
as around the globe.
As we continue to build on our legacy over the next
five years, we will maintain focus on achieving the
very highest quality in all that we do, ensure that
greater numbers of older adults benefit from our
innovations, be a workplace of choice, and conduct
our work with the support of a much stronger
financial platform.
The following specific endeavours will arise from
Baycrest’s strategic plan:
• We will create and broadly disseminate an
innovative, comprehensive “Baycrest Model” of
care, centered on “brain health”, to enrich the
cognitive, emotional, spiritual, social, and physical
well-being of older adults across a variety of care
settings.
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Strategic Plan 2013 - 2018
• We will introduce preventative strategies and
apply supporting technologies to keep our brains
healthy as we grow into older age.
• We will expand our service delivery in congregate
living and individual residential settings to
effectively support the care needs and well-being
of older adults.
• The Baycrest campus in Toronto will be a research
and development hub for innovation where
global thought leaders across disciplines work
collaboratively to apply the next generation of
health promotion and care approaches, supportive
and enabling technologies, and related advances in
the care of older adults.
• We will continue to seek and build upon strategic
partnerships with healthcare providers, research
facilities, universities, and the business community
to enhance the impact of our efforts.
• We will work collaboratively with governments,
public policy organizations, community
stakeholders, and clients and families to effectively
advocate for the well-being of all older adults, and
especially for those who are most frail and in need.
Baycrest Mission
Baycrest Vision
Baycrest is an academic health sciences centre that
provides an exemplary care experience for older adults
across a variety of institutional and community based
settings. We are devoted to improving the quality of
life of older adults everywhere through the integration
and application of exceptional healthcare, wellness
promotion, research, and educational activities.
We will transform the experience of aging through
leading innovations in brain health, wellness
promotion, and approaches to care that enrich the
lives of older adults.
We draw inspiration from the unrivalled support of
generations of families within our community and the
ethical and cultural values of our Judaic heritage. Our
traditions compel us to devote ourselves to helping
others in need, while pursuing wisdom through
educational attainment and scientific inquiry.
Founded by the Jewish community and guided by
the principles embedded within our faith, heritage
and culture, Baycrest is committed to pursuing its
mission and achieving its vision through compassion,
advocacy, respect, and a sustained focus on achieving
excellence.
We are dedicated to:
• Achieving the highest quality and innovation in
client-centered clinical and residential care and
patient safety;
• Generating and applying clinical and scientific
breakthroughs;
• Sharing our expertise nationally and globally,
serving as a thought leader and resource for
information to support the health and well-being
of the older adult population;
• Providing a community of care and learning
that encourages creativity and personal and
professional growth for all of our staff, physicians,
volunteers, and students; and,
• Effectively advocating for an accessible and
comprehensive healthcare and community
support system that responds to the diverse needs
of older adults.
Baycrest Values
Compassion comes from caring relationships that
are promoted and nurtured through a culture of
sensitivity, understanding, trust, and integrity.
Advocacy is essential in promoting change and
socially responsible choices that are sensitive to the
needs of older adults and is best achieved through
a strong collective voice of clients, families, staff,
volunteers, and community partners.
Respect comes with the understanding that each
person is unique, with intrinsic dignity and worth.
Excellence is achieved when we reach beyond what
was ever thought possible through inquiry, discovery,
and lifelong learning. We apply this to all the work
that we do to ensure the highest quality of care and an
exceptional experience for the people we serve.
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Strategic Goals and Imperatives
Strategic Goal #1
Introduce ‘The Baycrest Model’, an innovative
portfolio of high quality aging and brain health
services and care approaches that enrich the cognitive,
emotional, spiritual, social, and physical well-being of
older adults in community, residential and healthcare
settings.
Strategic Imperatives
1. Strengthen the knowledge and abilities of students,
healthcare professionals and consumers through
the use of innovative educational approaches,
including emerging technology platforms.
2. Effectively pursue and respond to commercial
opportunities to expand our portfolio of clinical
and residential services by developing the required
organizational capacity.
Strategic Imperatives
Strategic Goal #3
1. Design and build “The Baycrest Model”.
Attract and retain the best global human resources,
while fostering the highest performance in our people.
2. Continue to implement an organization-wide
quality and safety strategy, structure and process.
Strategic Imperatives
3. Increase clinical and scientific capacity to create
and evaluate wellness, prevention and treatment
strategies in the area of cognitive and mental
(brain) health.
1. Develop and implement a global talent acquisition
and retention strategy for key leadership positions.
2. Develop a culture that promotes diversity, enquiry,
learning, and entrepreneurship.
4. Establish an organization-wide innovation
strategy, structure and pipeline process.
Strategic Goal #4
5. Introduce emerging technologies across care
settings that enable translational research and
education, enhance clinical decision-making, and
improve outcomes.
Develop a new comprehensive business model that
will achieve financial strength.
Strategic Goal #2
Disseminate Baycrest’s expertise to maximize the agerelated cognitive and mental health of older adults in
our community and across the globe.
Strategic Imperatives
1. Align resources and maximize efficiencies to
achieve organization-wide goals within a balanced
budget framework.
2. Raise $600 million in philanthropic support over
10 years.
3. Grow revenue from new business development
opportunities.
4. Secure additional government funding.
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Concluding Thoughts
It has been Baycrest’s tradition as a visionary
organization to see opportunity in a world where
others have seen insurmountable challenges. Given
the rapid aging of the world’s population and the
urgent need for new, proactive solutions to support
and respond to the diverse and complex needs of
older adults, Baycrest stands ready to make seminal
contributions at this juncture of strategic opportunity.
Over the next five years, we will seize the imperative
to bring to an aging world a pioneering, dynamic
approach to the care and support of older adults that
emphasizes vitality of mind and body, while being
adaptable, scalable and truly transformative.
Our evidenced-based, innovative methods will
enable older adults, including the most mentally and
physically frail among us, to live the longest possible
life of engagement, activity, and fulfillment.
Our community has a legacy of dreaming what might
be possible and then creating it, of never settling for
the status quo, and of sharing our work with all who
can benefit, locally, nationally and internationally.
That is the way of our people; that is the Baycrest way.
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Baycrest Health Sciences
3560 Bathurst Street
Toronto, Ontario
Canada M6A 2E1
Baycrest is a health sciences centre fully
affiliated with the University of Toronto
T 416-785-2500
F 416-785-2378
www.baycrest.org