FOR RELEASE: October 2009
First-Ever Cadbury* branded Home Entertainment Products to
Launch in Canada for Holiday 2009
Cadbury teams up with Giles & Posner to combine a Canadian chocolate favourite with
Europe’s most innovative entertaining products
TORONTO, ON – October 19 2009 — Canadian chocolate lovers prepare to indulge. Giles &
Posner, the company that introduced the Chocolate Fountain to Europe, has collaborated with
Cadbury and created a decadently, delicious Cadbury* branded home entertainment product
line. The new products, which are guaranteed to satisfy all chocolate lovers, include a range of
fountains, fondues and fillers that are now available in stores across Canada - just in time for
Holiday 2009.
“After identifying a gap in the Canadian market, Giles & Posner worked collaboratively with
Cadbury to combine Canadians’ favourite chocolate with the UK’s best-loved home
entertainment products,” says Hitesh Patel, Managing Director, Giles & Posner.
Designed with the Cadbury* chocolate lover in mind, the new range includes high-quality home
entertainment products that combine a Canadians chocolate favourite with the U.K.’s favourite
home entertainment products — all at an attractive and affordable price.
The new product line includes:
Cadbury* Mini Chocolate Fountain (Suggested Retail Price: $49.95)
The Cadbury* Mini Chocolate Fountain is compact and easy to manage. A must-have for any
lover of Cadbury* chocolate, The Mini Chocolate Fountain requires only 400g of fondue chocolate
to run. Once the chocolate is melted and poured into the bowl of the fountain, the fountain
keeps the chocolate melted and feeds the chocolate up to the top of the fountain for cascading
chocolate fun. Perfect for an indulgent dessert, snack or party food and can be mixed with a
wide range of accompaniments from fruit to marshmallows.
Cadbury* Hot Chocolate Drink Maker (SRP: $59.95)
The Cadbury* Hot Chocolate Drink Maker heats, melts, mixes and froths your favourite hot
chocolate ingredients to perfection. Mix milk with small pieces of Cadbury* chocolate and/or
your favourite flavoured syrups to create an indulgent treat. The Cadbury* Hot Chocolate Drink
maker allows you to create unique hot chocolate beverages that will satisfy the chocolate lover
within you. Giles & Posner has included recipes with the Cadbury*Hot Chocolate Drink Maker to
make seasonal entertaining even easier.
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Cadbury* Caramilk* Fondue Set (SRP: $19.95)
The Cadbury* Caramilk* Fondue Set features two compartments so that a combination of
fondue fillings can be used. It is designed to have Cadbury* Chocolate in one of the
compartments and Cadbury* Caramilk* caramel in the other. The fondue set can be used with
the Cadbury* Caramilk* “Fondue Fillers”, which includes a packet of Cadbury* chocolate and a
packet of delicious Cadbury* caramel, creating the experience of a Cadbury* Caramilk* candy
bar.
Cadbury* Caramilk* Fondue Fillers (SRP: $9.95)
Suggested add-on product for use with Cadbury* Caramilk* Fondue Set or on it’s own with
dipping products. This product includes a packet of Cadbury* Caramilk* caramel and a packet of
Cadbury* chocolate. Both packets are microwaveable and they can be used in isolation or with a
Cadbury* Caramilk* Fondue Set.
Cadbury* Crunchie* Fondue Set (SRP: $19.95)
The Cadbury* Crunchie* Fondue Set features two compartments so that a combination of
fondue fillings can be used. Designed to have Cadbury* Chocolate in one compartment and
Cadbury* Crunchie* sauce in the other, it can be used with Cadbury* Crunchie* Fondue Fillers
to create the experience of a Cadbury* Crunchie* candy bar. Perfect for a family gathering or
celebration, the set comes with two stainless steel fondue forks, and a tea light.
Cadbury* Crunchie* Fondue Fillers (SRP: $9.95)
Suggested add-on product for use with Cadbury* Crunchie* Fondue Set or on its own with
dipping products. A great product to add the Cadbury* touch to any special occasion, this
product includes a packet of Cadbury* Crunchie* caramel and a packet of Cadbury* chocolate.
Both packets are microwaveable and can be used in isolation or with a Cadbury* Caramilk*
Fondue Set.
Cadbury* Chocolate Fondue Set (SRP: $29.95)
Branded with “Chocolate is for Sharing” and “Happiness Comes from Within,” the Cadbury*
Chocolate Fondue Set is designed for up to four people. Its various components include: fondue
pot, chrome stand, 2x Semi-circle serving dishes, 4x Stainless steel fondue forks, and a tea
light.
Cadbury* 227g Milk & Dark Fondue Chocolate (SRP: $4.95)
This multi-use melting chocolate is designed for use in chocolate fountains, fondue sets, baking
and more. Available in milk and dark chocolate formations, and packed in a practical 227g
pouch, this special formula chocolate is the perfect add-on product for the Cadbury* Chocolate
Fountain and Fondue Sets.
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Exclusive to the Canadian marketplace starting October 2009, the new range of Cadbury*
branded home entertainment products will be sold at participating Wal-Mart, Kitchen Stuff Plus,
Blockbuster, Stokes, Giant Tiger, as well as other select retailers across the country.
Accommodating the unique requirements of each retailer across the country, Skumax Inc. will
handle all aspects of range sales and distribution. For further information on these products,
please visit www.gilesandposner.com.
About Cadbury Canada
In Canada, Cadbury is the country's largest confectionery company and the brand portfolio
includes some of Canada's best-loved chocolate, candy, cough and gum brands such as
Caramilk*, Dairy Milk*, Mr. Big*, Dentyne*, Trident*, Stride*, Bubblicious*, Halls*, and Maynards*.
Our people create brands people love with passion, dedication and drive. For more information
visit www.canada.cadbury.com.
About Giles & Posner
Giles & Posner is a leading London, U.K.-based developer and supplier of chocolate fountains,
tabletop food preparation and gift products for businesses and consumers. It was founded in
2003 by chefs Darren Giles and Justin Posner as a chocolate fountain rental business for the
professional catering market. The company’s first retail product was an industry-first Chocolate
Fountain for home use. Since then the team has continued to evolve and introduce a wide range
of innovative tabletop products for dining and entertainment functions of all sizes. For further
information, visit www.gilesandposner.com.
-30For more information, images, samples, or for PR opportunities please contact:
Julie Andras
Broad Reach Communications
1-866-928-3539
Cell: 1-705-341-3909
jandras@broadreachcommunications.ca
*Trademark of Cadbury UK Limited and related companies, used under license.
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