Cadbury's 5 Star
5 star
Parent Company
Cadbury
Category
Chocolates
Sector
Food Products
Tagline/ Slogan
Jo khaaye kho jaaye
USP
1/4
Cadbury's 5 Star
Bar of chocolate that is hard outside with soft caramel nougat inside
STP
Segment
People looking to have a chocolate which is high in quality and moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
A chocolate which takes you to a different world of dreams
SWOT Analysis
Strengths
2/4
Cadbury's 5 Star
1. Big brand name Cadburys
2. Good advertising(Ramesh and Suresh)
3. Excellent reach and distribution
4. Distinct Taste
Weaknesses
1. Food products have a limited shelf life
2. Not too many flavor Options
Opportunities
1.Untapped rural markets
2.Better product packaging and preservation
3.Leverage Cadburys successful brand
3/4
Cadbury's 5 Star
Threats
1.Other branded and local chocolate manufacturers
2.Sweets as substitutes
3.Imported Chocolates likes Mars and local threats as BarOne
Competition
Competitors
1. Mars
2. Nestle BarOne
4/4