CADBURY’S ADVERTISEMENT
IMPACT
COMPANY PROFILE
 Founded in 1824 in United Kingdom. Its a 184 year old, young
product.
 Cadbury owns 71,657 working minds for the same goal.
 Cadbury cemented their presence in India in1948.
MOST LOVABLE ADVERTISEMENTS
 KUCH
KHAAS HAI HUM
SABHI MAI !!!( The classical
Advt. & still the raga continues)
PAPPU PASS HO GAYA
( One of the best advt. of last
decade)
CONNECTION WITH CUSTOMERS
The man who
earned a Bournville
Meetha hai khana aaj
pehli taarekh hai !!!
VARIOUS MODES OF ADVERTISEMENTS
 TELEVISION
 BANNER ADVERTISEMENTS
 RADIO
 MOBILE ADVERTISEMENTS
 DISPLAYS
FINDINGS
 Cadbury has maintained its undisputed leadership over the years. It enjoys a
market share of 70% in the chocolate confectionary business in India. Dairy
Milk being the best selling line since 1913.
 People are influenced by flavor/taste followed by advertisements, packaging
and brand. Here color and shape are not all influencing people while
purchasing Cadbury chocolates.
 The television emerges as the best media for advertisement of chocolates.
 Advertisement is the best measure to attract customers to purchase more
while broachers are the least popular one.
 People. are loyal to the brand “Cadbury” as in the absence of availability of
their preferred brand mostly people like to search for it or they are ready to
postpone their purchase which is mainly because of quality and taste of
Cadbury chocolates
SUGGESTIONS & RECOMMENDATIONS
 Company should concentrate more on television for
advertisement, as mostly people get attracted through television
only.
 Company should do creative Internet marketing by showing
their presence at Social Networking sites and search engines .
 Since a large number of people purchase chocolate weekly,
therefore this is a huge opportunity for Cadbury to cash upon.
 More of the innovative products like Bytes should be introduced
LIMITATIONS OF THE STUDY
 Due to location constraint people from Lucknow were only
administered .Thus the choice may from eastern, western or
southern regions of India.
 If a person has recently watched an advertisement then some
answers may be biased.
Thank You