Karen Corrigan
Curriculum Vitae
Contact Information
Karen Corrigan
Co-founder & CEO
Corrigan Partners LLC
st
520 West 21 Street, G2-704
Norfolk, Virginia 23517
T 757.288.2480
E karen@corriganpartners.com
S Twitter, LinkedIn, Facebook @karencorrigan
Employment History
Corrigan Partners LLC (Norfolk, VA) – Co-founder and CEO. Healthcare
management consultancy providing integrated business, brand and
marketing solutions to improve competitive performance. Leads
executive teams, boards and physician leaders in developing brand and
marketing strategies to drive growth, innovation and better financial
performance, and create high-performing, future-ready organizations
with the capabilities, systems and talent to address changing
competitive dynamics. Assists clients in ramping up and accelerating
the adoption of social, mobile and cross-channel marketing strategies.
2010 - Present
Navvis & Company (St. Louis, MO) – Chief Strategy Officer.
Responsible for operations of The Strategy Group subsidiary and
development of growth strategies and initiatives for the firm. Provided
strategic planning, brand, marketing and innovation counsel to health
system clients.
2008 - 2010
The Strategy Group LLC (Norfolk, VA) – Founder and CEO. Provided
strategic planning, branding and marketing counsel to businesses and
organizations in the health industry, and for not-for-profit firms. Sold
the firm to Missouri-based Navvis & Company in 2008.
1998 - 2008
Sentara Healthcare (Norfolk, VA) – Vice President for System
Development 1992 – 1998; led strategic planning, brand management,
marketing, public affairs and development functions. Held prior
positions as corporate director of planning, and marketing and director
of marketing for Sentara Norfolk General.
1981 - 1998
Riverside Health System (Newport News, VA) – Assistant Director for
Marketing
1980 - 1981
Valley Health/Winchester Medical Center (Winchester, VA) – Director
of Public Relations
1972 - 1980
Education
Virginia Wesleyan College
Norfolk, Virginia
B.A. Liberal Arts Management Program
Professional Associations
Books

Society for Healthcare Strategy and Market Development (SHSMD); member.
o Conference Planning Committee 2011 – 2012
o Product Development Committee 2010

American College of Healthcare Executives (ACHE); member.

Forum for Healthcare Strategists; member.

Healthcare Executive Forum; member
o Program Co-chair 2010

Healthcare Administrators of Tidewater (HCAT); member
o Sponsorship Committee Chair 2012

Virginia Society for Healthcare Marketing and Public Relations (VSHMPR); member
and past president.

Alliance for Healthcare Strategy and Marketing (AHSM); past president.

Healthcare Internet Hall of Fame 2012; judge.

American Marketing Association; board of directors; 1988 – 1993.
The Complete Guide to Service Line Marketing (HealthLeaders Media, 2010).
Impact Marketing: Optimizing Value and Return on Investment (AHA Publications, 2004);
Corrigan, K.; Gelineau, S.; Athmann-King, K.
Involving Physicians in Service Line Marketing (Cunningham, L.; Koch, C.; Pluribus Press,
1987); contributing author.
Articles, White Papers and
Published Interviews
“So, where do we go from here? Healthcare marketing in an era of change; part 2 – the
changing role of the healthcare marketer” in Healthcare Marketing Report. July 2012.
(Corrigan, K.; Klein, R.; Lloyd, JK; Quinn, C.). Article.
“So, where do we go from here? Healthcare marketing in an era of change; part 1 – the
changing face of competition” in Healthcare Marketing Report. June 2012. (Corrigan, K.;
Klein, R.; Lloyd, JK; Quinn, C.). Article.
“The CMO as Chief Innovation Catalyst” in Healthcare Strategy Alert. 2012. Article.
“Prioritizing Marketing Resources Key to Achieving Return on Investment Goals.” 2012.
White Paper.
“Can’t We All Just Get Along? Marketing and Public Relations Professionals Must Unite
for Winning Results” in Spectrum (Society for Healthcare Strategy and Market
Development). Jan/Feb 2012. (Corrigan, K.; Goren, T.; Marino, P.). Article.
“Transitioning to the Post Reform World: The Marketer’s Role” (Reczynski, D.) in
Healthcare Strategy Alert. 2011, Issue 4. Interview.
“Linking Marketing Investments to Business Outcomes Starts with Goal-Setting.” 2011.
White Paper.
“What Kind of Marketing Organization is Your Health System?” 2011 White Paper.
“The CMO’s Leadership Imperative” in Healthcare Strategy Alert. 2010, Issue 3. Article
“The Price is Right” in Marketing Health Services. American Marketing Association. Fall
2006. Article.
“New Reimbursement Models Reward Clinical Excellence” in Healthcare Financial
Management. Nov 2004. (Corrigan, K.; Ryan MD, Robert). Article
Page  2
Articles, White Papers and
Published Interviews;
continued
“Steps to Competitive Advantage: A Winning Strategy Involves Five Critical Elements” in
Marketing Health Services (AMA). Winter 2004. Article.
“Community hospitals can leverage unique strengths to ‘raise the quality bar’ in their
market” in COR Healthcare Market Strategist. Aug 2004. (Corrigan, K.; Ryan MD,
Robert). August 2004.
“Service Line Innovation and Design” in Snowmass Institute Service Line Leader. Nov/Dec
2003. Article.
“Seizing the Moment: Making the Most of a Consumer Choice Market” in Modern
Healthcare. 2000. Interview.
“Thinking retail in healthcare: new approaches for business growth” in COR Healthcare
Strategist. Nov 1997. (Corrigan K.; Goldman, E.). Article.
“Reinventing Marketing for the New Healthcare System” in The Academy Bulletin. Oct
1993. Article.
“The Communications Plan for the Birth of the Nation’s First In Vitro Baby” in PR
Casebook. Oct 1982.
Presentations
A New Era of Healthcare Marketing. PRC Excellence in Healthcare Conference.
Scottsdale, AZ. June 2012. (Corrigan, Quinn, Bryant).
th
Are You Ready for the Future? 17 Annual Healthcare Marketing Strategies Summit.
Orlando, FL. April 2012. (Corrigan, Barron, Marino, Sawyer).
Digital Brandscaping: Extending Your Brand Portfolio Across Web, Social and Mobile
th
Sites. 15 Annual Healthcare Internet Conference. Orlando, FL. November 2011.
(Corrigan, Gwaltney, Carlson).
Health System Marketing to Drive Growth and Innovation. GE Japan. Jack Welch
Leadership Center. September 2010 and September 2011.
The Marketer’s Role Under Healthcare Reform. Forum for Healthcare Strategists webinar.
September 2011. (Corrigan, Barron, Brumleve, Sawyer).
Can’t We All Just Get Along? Marketing and PR Professionals Uniting for Winning
Results. SHSMD Connections 2011. Phoenix, AZ. (Corrigan, Goren, Marino).
Transforming Marketing Practice. ACHE Cluster. Kiawah Island, SC. April 2011.
th
Healthcare Reform: Are You Ready? 16 Annual Healthcare Marketing Strategies
Summit. Orlando, FL. March 2011. (Corrigan, Barron, Brumleve, Sawyer).
th
Mobile Technology: Changing the Face of Healthcare and Communications. 16 Annual
Healthcare Marketing Summit. Orlando, FL. March 2011. (Corrigan, Thomsen).
Marketing Oncology: Strategies for Service Line Leaders. HCPro webinar. March 2011.
Marketing the Employed Physician’s Practice. Physician Strategies Summit. Phoenix, AZ.
February 2011. (Corrigan, Flynn, Milford).
Product Line Integration for ACOs will Follow the Patient’s Journey. SRK Educational
Webcast. December 2010.
Brand Mastery Workshop. Society for Healthcare Strategy and Market Development.
Phoenix. September 2010.
Other presentation, webcast, and workshop titles upon request.
Blog
Chief Marketing Officer (www.karencorrigan.com)
Page  3
Awards and Recognitions
Hampton Roads Professional Woman of the Year; 1994
YWCA South Hampton Roads Women of Distinction; 1995
Alliance for Healthcare Strategy and Marketing Frank J. Weaver Leadership Award; 1999
Inside Business Women in Business Achievement Award; 2002
Society for Healthcare Strategy & Market Development Award for Individual Professional
Excellence; 2012
Other
Virginia Wesleyan College President’s Advisory Council
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