2006 ACT Student’s Communication Challenge
PRIA (ACT) PR Students’ Awards for Excellence
STATEMENT OF PURPOSE
WHO CAN ENTER
The PRIA (ACT) Student Awards is designed to
develop
public
relations
students
into
professional practitioners.
The competition is aimed at students in their
final year of a tertiary course at UC and CIT.
The eligibility criteria is a follows:
This award is part of the PRIA (ACT) annual
Awards for Excellence program. It recognises
that the ACT has a number of tertiary courses
where students are developing the skills and
knowledge in PR practice.
•
A student or a student team of up to three
participants
who are enrolled as
undergraduates or advanced diploma
students in a UC or CIT communication
program.
The purpose of including a Student Award in the
ACTs Awards for Excellence is to:
•
Students who are employed full-time in the
communications industry will not be
eligible to enter.
•
This challenge does not include internship
projects.
•
•
Highlight the
application of
learnings.
importance of
public relations
practical
students’
Harness the skills, energy and enthusiasm
as well as the capacity to practically apply
their knowledge and skills to assist
community organisations in their tasks.
ABOUT THE CHALLENGE
•
The challenge is designed to give students
an opportunity to work as a team and
produce communications solutions for a
real client that has requested PR
assistance.
•
The PRIA (ACT) has partnered with UC
and CIT to develop this competition to
assist local charities/non-for-profits who
wish to access free PR assistance from a
student team.
•
Provide students with an opportunity to gain
practical experience.
•
Encourage high standards of public relations
practical application in a mentored
environment
by
public
relations
professionals.
•
Encourage students to participate through
practical application in a professional
industry.
•
Encourage healthy competition and striving
for excellence among public relations
students.
Each student team will be given a brief to
assist a local organisation (a charity or
non-for-profit) with their PR needs.
•
Each team will be provided with a mentor
to assist them throughout the project.
•
Student teams will be required to work
with that organisation and develop a
strategy and implementation plan based
on the client organisation’s specific
communications need.
•
UC students can work on this during the
semesters or in the semester breaks.
•
Specific arrangements will be made for
students from the CIT.
•
•
Develop
close
relationships
between
students and professional public relations
practitioners by providing the students with
the opportunity to receive feedback on their
practical work by a judging panel of
representative public relations practitioners.
•
Provide valuable assistance to community
organisations. (This assistance will be on a
voluntary
basis
and
not
involve
remuneration.)
[Note. The Student Category in the Awards for
Excellence is an ACT award and will not be part of the
National Golden Target Awards. The national awards
recognise young practitioners with five year or less
experience in the industry.]
For more information:
Julie Morris
ACT Secretariat
02 62605455
act@pria.com.au
PRIA (ACT) Student Category in the Awards for Excellence
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