Public Relations Institute of Australia Suite 33, 94 Oxford St. Darlinghurst NSW 2010 T. 02 9331 3346 | F. 02 9331 3559 info@pria.com.au | www.pria.com.au Public Relations industry body to support new Asia Pacific Measurement Summit December 6, 2011: The Public Relations Institute of Australia (PRIA) will be an active participant in the International Association for Measurement and Evaluation of Communication’s (AMEC) first Asia Pacific Summit on Measurement to be held in Hong Kong on the 29th February and 1st March, 2012. “As a Summit Industry Supporter, PRIA is proud to be part of this new initiative, encouraging us all to take another look at the methods we use to measure the value of public relations performance,” said Jon Bisset, CEO of PRIA. “We are looking forward to not only supporting the Summit, but to also building a lasting relationship with AMEC for the benefit of our members – particularly through active participation in the work of the Asia Pacific Chapter on new measurement guidelines.” AMEC is the international standards body for communications research and evaluation, which created the Barcelona Principles framework. It has over 100 members in 38 countries, including Australia. “Australia is looking forward to contributing in the debate at the Summit, and beyond,” Jon continued. “We hope that PRIA members will take the opportunity to let Summit organisers know who they would like to see on the programme and what they would like to discuss there.” John Croll, CEO of Media Monitors and the Chair of AMEC’s new Asia Pacific Chapter said he was delighted PRIA was supporting the Summit. “I know there is real interest in Australia and within the region to embrace new techniques to help PR professionals prove the value of the work they do for corporate clients.” “We’re encouraging PRIA members to help us shape the Summit by sending us ideas for speaker sessions and hope some members will be in the audience in Hong Kong in February. This is our opportunity in Australia to be a part of global best practice thinking.” Croll added that AMEC was already committed to working with PRIA to develop new measurement guidelines. Full details including registration details are available on the Summit website. If you have an idea for a speaker or theme of a presentation please email barryleggetter@amecorg.com. ENDS Public Relations Institute of Australia Suite 33, 94 Oxford St. Darlinghurst NSW 2010 T. 02 9331 3346 | F. 02 9331 3559 info@pria.com.au | www.pria.com.au About the Public Relations Institute of Australia www.pria.com.au The Public Relations Institute of Australia (PRIA) is the national industry body for public relations and communication professionals in Australia. PRIA represents and provides professional support and recognition to over 3,000 individual practitioners and more than 175 consultancies nationwide. Since 1949, it's been PRIA's role to promote and enhance the profession and its status to the broader community. PRIA adheres to the highest standards of ethical practice and represent public relations practitioners in the best interests of the profession. About AMEC amecorg.com/ AMEC, the International Association for Measurement and Evaluation of Communication, has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research. AMEC’s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. For further information contact: Barry Leggetter Executive Director, AMEC 44 1268 412414 Barryleggetter@amecorg.com Fi Anderton Marketing and Communication Executive PRIA Fiona.anderton@pria.com.au