The Pakistan Society for Human Resource Management held the PSHRM Best Place to Work Awards at the
Avari Towers on 30th July 2010 and out of 21 competing companies, EFL won the award for Best Local
Company! The survey was carried out amongst our own employees, measuring factors such as motivation, engagement, career growth, development, compensation, HR practices etc. The company also came 3rd in the same category amongst peers in the FMCG industry. It is achievements like these that truly reflect the belief that EFL is all about its people and it is because of you that we stand as one of the most successful
Pakistani companies, worldwide!! Thank you all for bringing your enthusiasm, commitment and fervor to this company.
Let us continuously strive to achieve greater heights and be a cut above the rest.--[-
- OD Team
The recent floods in Pakistan have caused devastation that is unimaginable by an average Pakistani sitting in the comfort of his/her home to fully understand.
There are however, certain people among us; our own
EFL employees who witnessed this disaster take shape right in front of their eyes. Their farms, live stocks, homes, villages; in all; their entire livelihood has been engulfed by the furious flood waves but the one thing that they have held on to is
HOPE. By the grace of Allah, these employees and their family members are safe and have found shelter for themselves. Engro recognizes the spirit of these employees and is doing its best to provide basic amenities in various flood affected areas of
Pakistan. May Allah bring peace and serenity in
Pakistan once again and may the bonds of brotherhood grow stronger in the years to come. Ameen
- Muhammad Munem Khan Tareen - Regional Manager
- Amir Fahim - ASM Islamabad
Lahore
- Rizwanullah Khan - TSM Mardan
- Liaquat Ali - Powder Plant Associate Sukkur Plant
- Pir Mithal Shah - South Plant Associate
- Sajid Ali Nasirani - Admin & Accounts Officer
- Saadatullah Khan - TSM Peshawer
- Muhammad Raza - TSM Peshawer
On August 27, 2010, EFL reached the first milestone towards its global dream by signing the MOU with the acquisition target company in Canada.
This is just the beginning of an exciting journey that will see our footprint spanning the globe, culminating in EFL's sponsorship of summer
Olympics 2020.
It seems the success of the 2009 Olper’s Ramadan commercial is continuing. The commercial, featuring Atif
Aslam and Dawud Wharsnby memorably coming together to remind us of the power and importance of the global
Ummah, has recently been highlighted in an article in the New York Times. Titled, “Pitching to the Muslims”, it was reprinted in the International Herald Tribune, thus being seen worldwide. The article highlights the challenges of creating advertising for an Islamic sensibility. It focuses on the challenges presented by the growing Muslim consumers and audiences. Olper’s has been chosen, in the article, as an example of a commercial that does it right.
It is a source of pride for us to be appreciated at such a global level and we look forward to creating more pioneering work on an international standard of quality.
Ateeq Khan - ABM

EFL's unprecedented growth and aspirations along with its vision demanded an ERP system that unified the ever-spreading business onto one platform. Project Pixel came as a foundation for our dreams and our visions and is near completion. The Pixel team are determined to give us yet another success story and have worked day and night in the holy month of Ramadan, deeply submerged in SAP’s modular and integration testing phase to conclude it by the end of September. This will be followed by UAT, after which the project will move into the End User Training phase. This project started in the first quarter of 2010 and is now in its final stages. By the grace of Allah and the prayers of our fellow employees we will go live in
October with EFL stepping into a new era of strategic management. So get ready to be a part of history that will change the way EFL works forever!!
Food Service Department arranged their sales planning meeting and outbreak at Naran
Valley. All FSD Region FSM's including their TSM's had participated.
First day we arranged a Sales
Planning Meeting at dinning hall in freezing temperature and the second day we went to
Lake Saif-ul-Maluk in jeeps and horses.
It was a very pleasant, refreshing and memorable trip, especially for the exhausted sales team.
Finally on August 2, 2010, EFL stepped into it’s new DEN despite all the rain and law and order situation. We never compromised on the inauguration date and worked day in and day out to make up for the lost time. The new workspace is a floor below the previous one at Harbor Front Building but has not stepped down on any perks, comfort and royalty.
The floor has been designed in such a way that it captures
EFL‘s culture, passion, ethics, values and HSE aspects.
Branding and signage has carefully and cleverly been used as an element of design. The premises are fully equipped with
HSE gadgets, a panoramic view of the sea, and a mural created by the renowned artist, Mashkoor Raza. All this has made this DEN a ‘must visit’ place!
Engro Foods prides itself on always rising to the challenge; challenges in any form or of any nature. And when a strong football team comprising of players from Engro Fert/EXIMP/F&O/Corp humbled the Foods team in an earlier match during the Inter-Engro Ramadan Football Tournament being held at the PDA
Ground, the challenge was there for the Foodies to respond. And as expected, the boys did just that, and in some style too. A resurgent Foods team, supported by their Foods colleagues in good numbers, put in a rampant performance, outplaying the opposition in every area of the pitch. Ahsan Afzaal Ahmad and
Hamza Ahmed scored the goals for Foods while Hasan Akram Chaudhary scored a consolation for the
ROE (Rest of Engro) Team, with a special mention for Faisal, the Foods goalkeeper. The score ended at 2-1 to Foods with the final whistle being greeted by boisterous celebrations by the EFL team and supporters.
Ali Rashid Khan

The Olper’s Ramadan campaigns are anticipated annually by all. Every year consumers, retailers, marketers and even Engro’s own employees look forward to the visual feast and inspirational messaging that is the hallmark of Olper’s Ramadan commercials. These established high standards create a challenge for the entire Olper’s team to improve upon their style and content year after year. Given the success of 2009’s epic song
“Hum Mustafavi Hain,” the team felt it was time to challenge expectations once again.
Whereas previous years have celebrated the unity of the Muslim brotherhood on a national and global level, this year we chose to celebrate the very qualities that are an intrinsic part of a true Muslim. Choosing the poetic words of Iqbal and the masterful composition by Madam Noor Jehan, Olper’s has created an emotional tour-de-force once again. “HAR LEHZA HAI MOMIN”, as interpreted through the innocence of children, will be the message that inspires us this Ramadan. It is a message that resonates powerfully in trying times our great nation finds itself in. Olper’s Milk is an affirmation of all the caring, compassion and humility that unites the people of Pakistan.
The children represent our innocence, the song represents our aspirations and Olper’s represents that which is best in all of us.
“Subh Bakhair Zindagi”
This summer has seen some great Blockbuster productions, amidst these fabulous offerings the two that have captured the imaginations of local audiences are ‘Let’s Be Owsum!’ & ‘The Fruitastic Four’ both produced by Brand Activation
Studios and released nationwide to swooning crowds at the box office!
is a children’s trilogy that has sent fans (and in many cases their parents too) across Karachi,
Lahore and Islamabad into uncontrollable fits of gleeful joy! Part 1 was the amazing and artsy flick ‘Play it Owsum’ which screened at nearly a 100 schools in the three cities and offered nearly 17,000 children a chance to unleash their creativity on a canvas offered by Owsum. Murals were painted, crayons were broken, and hands were sullied all in one Owsum extravaganza! Next came the extremely emotive and ticklish sequel ‘Wish Me Owsum!’ in which nearly
300 children found lucky tickets to a fabulous birthday celebration! They were the envy of all their friends as the
Owsum Birthday Bash exploded at their homes complete with Magicians, Jumping Castles, an Owsum Cake and unlimited smiles! The third part of this trilogy ‘Play it Owsum!’ has just been released at Schools across Karachi &
Lahore! This is an adventure saga of Owsum Kids who battle the milk monster and his henchmen on a life sized ‘Snakes &
Ladders’ board game!
the other great box office hit this summer is an adrenaline pumping adventure showcasing the exploits of the Olfrute Heroes: Mango, Orange, Apple & Red Grape! Our heroes embark on a journey of joy bringing refreshment to countless housewives while they shop at various malls & shopping centers or travel the roads in
Karachi, Lahore & Islamabad! Along the way our heroes battle the evil villains: Haughty Heat, Sweltering Sunlight, and
Hateful Humidity and defeat them with the secret weapon ‘The Art of Balancing’. Nearly 215,000 consumers are refreshed by the Fruitastic Four during this flick, leaving audiences clamoring for more!
The Fruitastic Four’ DVD out Now! Available at your nearest Key Account!
EFL CR has marked the beginning of a new chapter in EFL with the launch of Olper’s house in Lahore. Olper’s house offers an ultimate experience for its consumers under one roof.
The house offers various facilities comprising of pampering sessions in forms of spa & relaxation therapy to makeover & hairdo sessions; this is followed by personal counseling on dress designing and home decoration by appointed experts.
Based on the philosophy of catering to consumers’ needs and maintaining the relationship that goes beyond the usage of the brand, this gesture is being appreciated by the Olper’s consumers in Lahore. The activity has won the hearts of Lahori Ladies by creating an air of fun, entertainment and festivity in the city giving them a break from their routine.
So, next time you are in Lahore don’t forget to take a peep in Olper’s

Tarang Dobala – Creation & Launch
Engro Foods has once again proved to hit the bu ll's eye as the new
was launched in the imitation cream project. Tarang Dobala , (which middle of 2010), specialized in the comprehensi ve & detailed "In Home
Process Engineering and
Design" of the project within shortest time by also coupled with the precise recipe by R&D. Al has met all the pre-requisites of the quality p counted in another success story for Engro Food hamdulilah, the product arameters & has been s.
Right from the very heart of Tarang comes
Dobala, doubling the excitement over with its maximum flavor and rich creamy texture!
Dobala is a topping that you can decorate over sweet dishes, relish alone or coupled been of Tarang, and a new member in EFL’s branded family. Dobala has launched in Peshwar Region, Quetta, Rawalpindi and Afghanistan. ugh the tough gets
Launch of Tarang Dobala here at Sukkur plant was yet another the production team. But as they say “when the going gets to going”.Sticking to the phrase and finding our way around the by this project, production team worked hard and put in ever this a successful launch.
Kiran Dawani, M. Abbas & Adeel Iqbal Wain
obstacles put forth ything we had to make
CR is the most happening platform for touching consumers’ hearts and minds. Since the launch of Mehfil-e-Tarang (House-parties) in
2008, CR has done Tarang Housefull cinema activities, concerts and many more such engaging events. This year CR came up with a blockbuster idea of launching the first ever consumer based magazine, “Tarang Housefull”. The idea behind the launch was to build on the core essence of brand being “filmi” and connecting the consumers’ with the brand world as well as each other. The magazine will entertain 15000 families with its colorful articles and chatpati gossips of filmy world. The magazine will come out every three months. So enjoy reading!!!
At the end of the second quarter, an insurance awareness session was conducted for the MPD, in order to enhance interaction between the MPD and the head office.
The two day session was held in May 2010, in Bahawalpur and Sahiwal. The session included a presentation given by Mohammed Ovais Tariq of the Finance Department covering the basics of insurance and was followed by a Q&A session. The audience included Zone 2 & Zone 3 managers, assistant managers and the field force.
yet again! New appetizing
Owsum flavors launched this and Banana, add up to effort of production and R&D flavors was carried out at the plant without a hitch!

Once again there was excitement all over as we heard about another training session, but this time it was “Effective Business Communication”. The two days training at Carlton Hotel was one of the most informative & memorable trainings I ever attended. The young charismatic energy filled Hassan Bin Rizwan (Trainer from OCTARA) never let any one of us feel bored and such participative levels were never seen before. Special thanks to the MALANG “Imran Sheikh
(TSM KHI-B)” we had. It was nothing but learning, knowledge, team building & fun altogether.
Efl sahiwal believes in sports & other entertaining activities in order to help employees stay strong, menatally fit & physically active.
A super six tournament was held in august,2010. All departments participated in this tournament. After a tough contest, two teams (olpers & duballa) qualified for the final round. Finally, match went in favor of olpers.
EFSL team encompasses individuals from different organizational and business sector backgrounds. In order to quickly develop a sense of commitment and camaraderie, two major team building activities were conducted in 2nd quarter 2010.
This fun filled activity was arranged by EFL HR through an external Training Agency. For three days, the entire team stayed at a magnificent resort at Nathiagali.
Away from the usual ‘rat race’, people experienced adventure & excitement in a setting that offered magnificent scenery; allowing IRPC Team to stretch themselves through a strenuous hiking trip & strategy games.
This was a half day session designed and conducted exclusively for EFSL, by EFSL. The activity was organized in a local hotel in Lahore and included team building games as well as personal realization exercises. All EFSL HODs and their first in line attended the session that concluded with the team’s celebration over a sumptuous dinner at a traditional restaurant.
EFSL team is gelled and motivated to deliver the best basmati Plant in the world inshAllah.
EFSL’s Integrated Rice
Processing Complex (IRPC)
Someone once said, "We first make our people and then our people make us". To us iefl is more than just an Employer Brand, instead, it is the real essence of how we do business, as we realize that it is the combined strength of our people that makes us what we are today.
The event was attended by all the staff stationed at the remote
Nara Dairy Farm and was a source or rejuvenation and motivation for all present.
Leadership Skills training was held in Dubai during the month of July. Roger
Harop, author of the book “Staying in the helicopter” conducted it. He had developed a highly interactive workshop for 22 members of the EFL sales team (all RSM’s and top performing ASM’s) using his unique “helicopter” perspective of demystifying and simplifying the business environment for sustained profitable sales growth.
This fun filled trip to Dubai rejuvenated us by serving as a catalyst. A Special thanks to VP Sales and HR for giving us this exposure and learning opportunity at this level, as international trainings at Area Manager Level are unheard of in Pakistan.
Zeynab Zaidi & Hamza Lodhi

Dear All,
In my lifetime I cannot remember Pakistan facing the crisis it does today. Not even 1971 was this bad. The floods have ripped the soul out of our agriculture heartland. More than 1 in 10
Pakistanis have been affected. Lives lost, property lost, diseases, loss of earnings potential.
Depression and shock is all around us.
The need of the hour is to get ourselves moving. If we dwell too long on what is happening we will drown in our own fears and apprehensions. The moving part involves two activities. a) The business part - need to keep it going and make it deliver b) The relief/rehab activity.
As Pakistanis both the above mentioned are our duty. We need to put in our heart and soul and do it. Others in our organization and outside are watching. They will take a cue on how to proceed from us. All the more reason we must not flinch.
The relief activity will be carried out through Engro Foundation, with our own employees contributing. I am certain this will be the best quality activity done in this field in Pakistan. InshaAllah.
In my mind is the picture of hundreds of thousands of refugees who cannot get one meal a day or proper clean water.
In this environment, I just want to be totally sure that whatever we spend money on is justified. We are answerable to a higher authority and I want us to feel this need and pain, as if these people are our brothers and sisters. It is what has been unfortunately missing in our country for too long.
I am depending upon you all to guide the company to do what is required. There is no other option if we are good
Pakistani citizens.
As a part of our social responsibility; we started a campaign to collectfunds for the flood victims. Project “Payaam
“was immediately initiated. The team was lead by Imran Sheikh, the other members included myself, Farrukh Umair, Hasan
Raza, Fahim Amir and Mansur Majid. In just a span of one week over Rs. 450,000 were collected. Food and grocery items were bought and packed with the help of
TSMs Rawalpindi Region.
The EFL South Plant, in collaboration with Engro Foundation, has distributed handsome amounts of milk to the displaced, but this is just the tip of the iceberg. It has been a tradition here at south plant, that during Ramadan, the employees living on the plant site treat each other on Iftars and thus bring flavor to this holy month and time spent away from home. This year, however, as a collective effort, employees cancelled all the lavish Iftaris that were planned and polled in all the money for their flood relief efforts. Teams were mobilized to ensure seamless supply of food to 500 individuals every day. The best part about this is that this pool was enriched with contributions from all parts of EFL and was a source of inspiration for many similar action groups.
The persistent wave of unprecedented rains, turning into brutal floods, caused massive destruction in Khyber Pakhtunkhwa. All road networks between KPK & other part of the country collapsed.
Two of Rawalpindi Region’s secondary sales vans carrying ice cream stocks of worth Rs. 575,000 got stuck in Peshawar and were unable to come back to base-town, Rawalpindi.
To avoid heavy ice cream damages,(which were anticipated in that situation), both sales teams decided to remain in the market to provide services to our retailers.
They sold every single carton available in their vans, despite the fact that the houses of two members were badly damaged due to floods. On August 2nd, after 5 days, the vans arrived back in the regional office and deposited back each and every penny of the sold stock to the company.

Muneem Khan Tareen, currently working as Regional Sales
Manager, Lahore (EFL) was right in the middle of the floods.“Everything was destroyed, my farm, my cattle, my home.
Alhamdulillah, Allah saved our lives.” Putting his personal losses aside, Muneem kept his focus on relief work and raised a handsome amount through his personal contribution as well as through his Engro colleagues. With the advent of Ramadan, he and his family have set up a 150 inhabitant camps at Qasba
Gujrat where sehri and iftari are being served regularly.
Currently, Muneem and his brother are setting up 25 tents in collaboration with an NGO, to host 25 families which will be given food, medicine and heath facilities.
Listening and reading about the destruction caused by the floods had a very profound effect on me and I decided that I had to do something about it.
Speaking to like-minded friends, we began to collect material that we could distribute amongst the affected by personally visiting the relief camps. A lot of hard work went into this but at the end of the day we were able to proudly say we had managed to collect almost PKR4 million. Using this money, we bought 4500 Kg each of rice and wheat, two thousand kilos of lentils, groceries, coolers and medicine. We packed all this stuff and visited a lot of camps in Shikarpur, Sukkur, Larkana and Thatta to help our brethren in need.
We have now come back to the city for a second round of fund raising as we now understand the needs of the people much more clearly.
Fahim Amir, Area sales manager in Islamabad and his family, were at the receiving end when the overflowing waters of River Kabul caused total destruction in Nowshera. Faheem managed to contact a relative in the armed forces, which by then had started its rescue operations in Nowshera. Hundreds were airlifted off rooftops by PAF and army helicopters.
He established a volunteer fund with the help of local Engro colleagues. Within a matter of a week, they were able to collect over Rs.
600,000. A team was formed and a Mazda was hired to carry approximately 200 big bundles of dry food, each having enough ration to support a family of 6 for two weeks.
Faheem identified Akora Khatak, an adjoining area of Nowshera as the target to distribute relief.
Fahim Amir, Area sales manager in Islamabad and his family, were at the receiving end when the overflowing waters of River
Kabul caused total destruction in Nowshera. Faheem managed to contact a relative in the armed forces, which by then had started its rescue operations in Nowshera. Hundreds were airlifted off rooftops by PAF and army helicopters.
He established a volunteer fund with the help of local Engro colleagues. Within a matter of a week, they were able to collect over Rs. 600,000. A team was formed and a Mazda was hired to carry approximately 200 big bundles of dry food, each having enough ration to support a family of 6 for two weeks. Faheem identified Akora Khatak, an adjoining area of
Nowshera as the target to distribute relief.
Majid Iqbal, Dairy Development Manager at Engro Foods Limited is second to none when it comes to offering services to the national cause. With the destruction caused in the aftermath of Indus water overflow in areas surrounding Sukkur, opportunities to carry out volunteer relief were plenty. Majid and his colleagues from EFL Sukkur plant pooled an amount which was spent on purchase of food stocks. The stocks were handed over to Pak
Army who air dropped them from their helicopters to a population trapped in despair and agony. It was then that volunteers from EFL South Plant Sukkur got in full swing. Cooked food along with water jerry cans was arranged and they were taken to a nearby camp where
500 people were served. The process continued unabated in coming weeks, each day 500 people would eat and the volunteers were busy arranging funds to make it happen.

From the airport towards the Engro Foods plant, I passed the Sukkur Barrage where the water level had enveloped the WAPDA towers that were fixed in the canal. I knew
I would have an eye-opening weekend ahead of me. The next day, Farooq and I went to the UNICEF office and the HANDS relief camp. HANDS, (one of our partners), has set up camp in one of the Basic Health Units (BHU). HANDS has adopted 13 government camps near the Engro Foods plant in Rohri. Waking up at 8 in the morning, I left with the SRSO team for our distribution location. I studied the distribution process carefully. The first day, ration packs were handed out to 400 families. The next day, almost 300 more families received them. Satisfied that the process was transparent and that the money we are donating is being put to good use, I packed my bags and set off for Karachi.
Not all of us have been able to reach the sites that have been hit but that does not mean that we cannot do anything to help. Lots of people have come forward in the cities to raise funds, organize distribution and even volunteer at the make shift camps that have been set up for the affectees that are coming into the city.
Asking around, we learnt that one such camp had been setup in the Gizri area of
Karachi. The camp is funded by Bahria Builders and provides food twice daily. The things that are needed include milk, sugar, tea, towels and hair oil along with wheat, rice and lentils.I appeal to everyone across the nation to recognize their national duty and do more than they can to help and assure our men that they are not alone in their time of need.
Omore Sales Team recently achieved another milestone by capturing Competition's Highest Selling OOH Point in
Lahore - Lahore ZOO Cafe.
Area Manager Zeeshan Anjum under the leadership Of
Matloob Hussain converted this pOint in June for Exclusive
Omore Sales.
The next challenge was tO brand and completely Own this high mileage point. The aim was tO create an ambiance where Omore dominates & generates Impulse from every angle.
Alhamdulillah, Omore now proudly Owns the Jungle Cafe of
Lahore ZOO inducing visitors to a unique World of Happiness.
An Exciting & Thrilling event of Cricket tournament held & become more interesting when in final Tarang team from QC got face to face to Omore team from production to battle it out for the cricket trophy.
Team Tarang with their impeccable bowling and lethal batting splattered all the competition and won the tournament by defeating the crowd favorite Omore team.
Mehboob, who is also the captain of Tarang team was declared Man of the Match and Najeeb Ullah was unanimously declared Man of The Series.
Venus Pakistan is first distributor in Food Service department who has crossed ten million businesses in month of March 2009.
We arranged a grand party at Engro hut and all EFL & VPPL staff has been invited along with their head of department.
A lot of game activities have been designed and musical band been organized by VPPL staff.
It was a very memorable event for both team coz they had a lot of fun at the end we served dinner then Ten million eve end up with great enthusiasm to achieve more and more in future.

The music soared, the Dhol blared, the crowd cheered and plunged into manic dance steps, the commentators yelled – all thronged to the stadium, all excited, all passionate. Such was the pomp and glory of the
. As soon as the announcement was made about the inception Cricket Fiesta” of the cricket tournament, the passion for the game gushed forth, engulfing the cricket stadium with zealots trying to hone their cricketing skills.
Eight teams were formed, representing each brand to play in the league consisting of a total of 15 Matches over the span of five days, in which
Olpers and Dobala managed to get into the finals.
The tug of war tournament also proved to be exciting, as the Admin pulled
Engineering to the ground and won the title. At the end of the day we were reminded that we at ENGRO are passionate, energetic and hardworking. WE
LIVE THE ENGRO WAY.
The most difficult project ever dealt with in the history of EFL was undertaken in the installation of a new evaporator and high pressure line. The second high pressure line design duplication, equipment installation, program logic’s and operational sequencing are totally SKZ plant team's innovative working.
After hard work and dedication by Plant team with Automation support by Avenceon, the evaporator plant was run as per our set objectives and it is now ready for production. The successful run is clear demonstration of capabilities of Sukkur Team.
New Evaporator will enable in increasing processing capacity at Sukkur plant as well in the development of new and enhancement of existing products.
Venus Pakistan is first distributor in Food Service department who has crossed ten million businesses in month of March 2009.
We arranged a grand party at Engro hut and all EFL & VPPL staff has been invited along with their head of department.
A lot of game activities have been designed and musical band been organized by VPPL staff.
It was a very memorable event for both team coz they had a lot of fun at the end we served dinner then Ten million eve end up with great enthusiasm to achieve more and more in future.

Abdul Fateh and JGhazala Fateh had a baby boy, Tauqir Haider on April
26th 2010. Jahanzaib joined EFL on
June 1st 2010 as a Secretary.
Mahvash Shehzad and Shehzad K. Bhatti were blessed with a baby girl, Zara Shehzad, on 28th June 2010. Ghazanfar joined EFL on 1st September 2010. His current responsibility is Area Sales Manager, Lahore.
Kumar Das and Mona Devi had a baby boy, Harmeet Kumar , on 12th July
2010. Kumar joined EFL on 6th
April 2006. He is current Payable
Supervisor at the Head Office.
Marriage ceremony of Muhammad Ibrahim with Amal
Salahuddin was held on 16th July 2010. Ibrahim has been working with EFL since 7th March, 2008 as Assistant
Manager Talent Acquisition. We wish him a prosperous life.
Sheeza and Jahanzaib had a baby boy, Mohammad
Jazil on April 2nd 2010. Jahanzaib has been working with EFL since September 2007.
Marriage ceremony of Majid
Shumaila Majid was held on
Iqbal with
7th July with
Muhammad Bilal Akhtar and Nosheen were blessed with a baby boy, Muhammad Ayan, on 9th June 2010.
Bilal joined EFL on 13th July 2009. His Controller
Finance (MPD), Sahiwal.
EFL since 24th June, 2009
Karachi. All the best to the lucky couple.
Muhammad Jawaid Naqi and Saima Jawaid had a baby girl, Kinza
Jawaid on July 7th 2010. Jahanzaib has been working with
EFL since 9th April 2007 as S.O.O Karachi.
Khurram Ali Khan and Qurat-ul-Ain Fatima Khan had a baby girl, Anahita Fatima Khan on July
20th 2010. Jahanzaib has been working with
EFL since 9th March 2009 as Area Sales
Manager, Karachi.
Uzair Yar Khan and Saima Hafeez were blessed with a baby girl, Subhanallah, on 26th
June 2010. Ghazanfar joined EFL on 4th
Feb 2010.
Rehman Aslam Sheikh and Oneeb Rehman had a baby girl, Raameen Rehman on July
17th 2010. Jahanzaib has been working with EFL since 1st Nov 2005 as
Accounts Executive – Payroll & Funds.
with a baby girl, Zoya Fatima Qazi, on 25th July 2010. joined EFL on 1st Sep 2008. He is currently working as
IS Officer at Sukkur Plant
Syed Inayat Ali Shah and Syeda Farhana Rizvi blessed with a baby Boy, Syed Nawaz Ali Shah,
Aug 2010. Ghazanfar joined EFL on Feb 2008
Associate QA Main Lab Sukkur plant.
were on 3rd as
Friends in the scenic valley of swat a ruinous flood came which we never heard of in the history of Pakistan. It swept away many villages like those were never on the ground. The only thing left is grief and sorrow. We as EFL team are making a history from army operation to the recent floods that whatever the situation may be our goal is very simple and that is to over deliver. Mingora team kept their promise and made a record of 24.2 million primary sales in July against the target of 16.4 million.
We are committed to win the territory champion trophy this year Inshallah.
Hamza Bin Zahid Lodhi
TSM Mingora

Q1. Why do you believe in Project Pixel?
USMAN: Project Pixel is the change which will act as a catalyst in the successes of EFL by bringing all of the internal to one goal and one language.
KAISER: For me Pixel is not just another assignment rather a great challenge for which I have been selected from my division to carry the flag at SAP front and been empowered to write the history on the great canvas of EFL. One day, Inshallah me, my team and the entire EFL would feel proud on this endeavor.
BILAL: Pixel is a crucial turning point in my career which is not only grooming me rather would definitely bring excellence to EFL. I think it is a pivotal KPI of our vision.
"ELEVATING CONSUMER DELIGHT WORLDWIDE"
ABDULLAH: Having implemented SAP in ICP, I think its the need of the hour to bring Dairy and all other upcoming businesses of EFL on one ERP platform of SAP for better management and financial clarity across board.
ALI ABBAS: I have been a part of the SAP implementation team in ICP and have seen it go through various stages of improvements in the business. I am sure this step of business re-engineering in dairy will mark a new era of optimization, efficiency and control for EFL
Q2. What are your challenges as Power Users for SAP implementation?
USMAN: Implementing a major erp like SAP with such a wide business in a short span of time is a dream which the Pixel team is achieving
KAISER: 1.To finalize all the sales processes within time lines
2. Flawless integration of Sales Module with rest of the Pixel Modules
3. To satisfy each and every End User for His/Her new role after SAP and make the "Change" a delightful experience for them.
BILAL: 1- Mapping of AS-IS on TO-BEs of SAP, however within the project timelines
2- Historical data migration from legacy to SAP and implementation of Business Intelligence
ABDULLAH: Although this implementation is itself a mighty challenge, the biggest one in my opinion is to keep the systems and processes integrated while remaining in our individual modules. SAP is all about business processes integration. I am sure this challenge will be seen-off just like all the previous ones.!
ALI ABBAS: The biggest challenge is to keep the various businesses integrated on one platform. We need to work very stronger as a team in doing so and i am sure very soon a day will come when we turn this dream into a reality.!
Q3. What are your feelings for the go live of this project?
USMAN: Its more like how an athlete feels after taking the lead and reaching the podium in an Olympic.
KAISER: It reminds me the feeling when I launched Engro in Quetta Area as Area
Sales Manager on 15th of March, 2006. I had a 250ml tray of Olper's in my both hands like a new born baby and I went to trade, shop by shop uncovering the new world of Olper's upon everyone. At that time, I had no idea about the future of my brands but I had a firm belief in Allah and myself, had trust on Engro and I pushed myself an extra mile like my other colleagues and Alhamdolillah it all became a great success story, that is written on the wall.
Similarly at Pixel Front, be ready to celebrate another success story Inshallah which will uplift Engro one step further .
BILAL: I am feeling too much happy to listen from my end users that now they can access more transparent information and their life is much more easier than the past.
These words will be success of me, my project team and entire Sales team.
ABDULLAH: This project is something that company has dreamed off, and feeling of being a leader of the team that is turning it into a reality, is something that cant be explained in words. ! Cant wait for Go Live !
ALI ABBAS: Awe inspiring. ! Feel proud to say that i am an integral part of the team that is working days and nights to make this happen. Go live will inshallah be another giant leap for EFL towards the top flight !
Innovation
CSR
Consumer Centric
Integrity
Our People
Issue Q3 2010
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