McDONALD’S®
PROSPECTUS
2011/12
1
CONTENTS
A WORD FROM CATRIONA NOBLE
OUR VITAL STATISTICS
PATHWAYS TO MANAGEMENT
LIVE IT, WORK IT, LOVE IT
CREW MEMBER
CREW MEMBER - TRAINEESHIP
CREW TRAINER
SHIFT SUPERVISOR
ASSISTANT MANAGER
RESTAURANT MANAGER
CONSULTING ROLES
ASPIRE
JOIN US
WRIN 9021352
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A WORD FROM
CATRIONA NOBLE
OUR CHIEF EXECUTIVE
“A lot of people in the business world very much recognise the skills and the training at McDonald’s.
We also often hear that when people are looking to hire they will look for a McDonald’s person,
realising the calibre of people, the training they have received and the fact that they have managed
to take on responsibility at McDonald’s.”
McDonald’s® is proud of the opportunities it provides our employees to grow. Not only do we
provide tens of thousands of Australians a place to work each year, but we provide the essential
training which gives our employees the skills to further their careers. McDonald’s invests more
than $40 million annually on training crew, managers and corporate employees, offering all of our
employees tremendous opportunities to gain the skills to forge a career within the McDonald’s
network or outside of it. McDonald’s is a nationally recognised training organisation, and given our
spread across Australia, in many communities we are the only training provider.
We consider it a great privilege that McDonald’s is one of the largest employers of young
Australians. Many of our people are able to utilise the foundations learnt at McDonald’s to pursue
their professional careers, even if they decide to move beyond the McDonald’s family. Our focus
on developing our employees has been a huge success. Many of our corporate employees and
franchisees have either progressed through McDonald’s restaurants as crew members and
managers, or have previously worked at a McDonald’s restaurant, for example while at school
or university.
McDonald’s provides an unmatched opportunity for young people to learn skills that they can apply
throughout their working lives. Our Managers are equipped to effectively run multi-million dollar
businesses and the skills they develop are invaluable in managing a successful business.
This Prospectus is aimed at informing people about the employment and career opportunities
we provide at McDonald’s. With our ongoing success and growth it’s an exciting time for career
progression at McDonald’s. If you’re interested in finding out more, then read on.
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OUR VITAL
STATISTICS
We employ over 90,000
AUSTRALIANS
An additional 3,000 NEW CAREER
will arise from employment growth in 2012
OPPORTUNITIES
McDonald’s spends over $1 billion annually on employee wages, salaries and bonuses
and invests more than $40
MILLION EVERY YEAR IN
TRAINING crew, restaurant managers and corporate staff
In 2011, 5227 McDonald’s employees commenced and/or completed nationally recognised
CERTIFICATE II OR III IN RETAIL TRAINEESHIPS
McDonald’s employs approximately 7%
and takeaway food services sector
4
OF WORKERS in the café, restaurants
Macca’s® economic contribution in Australia is equivalent to 0.2% of Gross domestic Product
(GDP). This includes $2.7
capital expenditure
BILLION spent annually on wages, operational and
There are more than 870 McDONALD’S RESTAURANTS in
Australia and approximately 70% are owned by local franchisees
32% of our restaurants are located in regional Australia and 68% are based in
metropolitan areas
RONALD McDONALD HOUSE CHARITIES®
CONTRIBUTES OVER $12 MILLION annually to support
programs such as 13 Ronald McDonald Houses, Ronald McDonald Family Rooms and The
Ronald McDonald Learning Program. This is made possible through the fund raising efforts of
McDonald’s corporate employees, local franchisees, our suppliers and the generosity of the
Australian public.
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Pathways to
Management
The Pathway to Management at McDonald’s is firmly entrenched into
our development systems at McDonald’s. What steps will you take to
kick start your career?
Manage
Crew
Second
Assista
Manag
Shift
Supervisor
Crew
Member
Traineeship
Crew
Member
Crew
Trainer
4
3
Crew Development
Program
6
1
2
Qualification:
Certificate II in Retail
Crew Trainer
Development
Program
Management
Development Program I
Qualification:
Certificate III in Retail
Management
Development
Qualification:
Certificate IV
Frontline Ma
ONCE YOU HAVE REVIEWED A
Aspire
Consult
Restaurant
Manager
8
First
Assistant
Manager
d
ant
ger
7
6
5
t
t Program II
:
V in
anagement
9
Management
Development Program III
Qualification:
Diploma of Management
Management
Development Program IV
Qualification:
Advanced Diploma
of Management
• Become a Franchisee
• Departmental and business
functions management
• Senior Leadership Team roles
Opportunities to develop in:
• International management
• Operations responsibilities
(Company Restaurants)
• Field Service (Franchise Restaurants)
• Human Resources
• Workplace Safety
• Retail Marketing
• Quality Service & Cleanliness
• Training,
• Restaurant Accountant
• Operations Development
• IT Product Lead
• Real Estate
• Development
• Purchasing
• Equipment
• Communications
ALL CREATIVE AND CONTENT PLEASE SIGN AND RETURN APPROVED COPIES BY FAX +61 (2)9431 1424
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LIVE IT, WORK IT, LOVE IT
LIVE IT
At McDonald’s it’s more than a job. We aim to provide work experience that fits in with our
employees’ lifestyles. Our employment offerings enable us to provide our employees the
opportunity to meet their commitments outside of work. McDonald’s aims to provide flexibility
to our employees to balance work experience with other life pursuits such as studies, family
commitments, sporting ambitions and hobbies.
We offer some great benefits too. Our MyBENEFITS program gives our employees access to product
discount and cash back offerings from over 300 retailers. Additionally, our employees receive half
price meals when on shift and 20% off Macca’s anywhere in Australia. For those interested in
advancing their maths skills, McDonald’s provides employees with free access to Maths Online; an
online tutorial program that’s aligned to the Australian high school maths curriculum.
Whether you’re seeking a part-time or casual job or a professional management role, our goal is to
provide employment and career offerings that enable our people to live the experience!
WORK IT
Some people come to work at Macca’s to earn money to meet their personal commitments or buy
the things they want. We certainly provide that, but at McDonald’s we pride ourselves on providing
more than a job. Our training and development systems and talent management processes
enable us to provide skills that set our employees on the pathway to a bright future. McDonald’s
is a Registered Training Organisation, which means that Macca’s employees can earn nationally
recognised training qualifications from Certificate II in Retail right through to the Advanced Diploma
of Management, all on paid time and at no expense to employees.
In addition to career progression opportunities, employees also learn some great employability
skills by working for McDonald’s. We help to develop skills such as customer service, confidence,
punctuality and professional appearance. In addition, we’re in a great position to help employees to
refine more complex skills such as leading others, team leadership, business systems management
and operational execution skills.
Our employee engagement platform, metime, is market leading in our industry. Metime facilitates
online recruitment, orientation, online training, communications, and benefits. It also enables our
employees to connect with their McDonald’s team members. This, along with our Crew Trainer
buddy system, is designed to put everything employees need at their fingertips. This arms them
with the right information and the right tools to make them successful.
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Macca’s Restaurant Managers are responsible for managing businesses that generate millions
of dollars of sales per annum, employ over 100 people and order tens of thousands of dollars of
inventory to keep our customers satisfied every week. Sometimes they will make a Big Mac® too.
LOVE IT
Just as our product and service offerings at McDonald’s keep our customers coming back, we aim
to achieve the same for our internal customers; our employees. Working at Macca’s can be very
rewarding. It can also be heaps of fun and a great way to make lasting friendships. Our open door
approach and feedback mechanisms help us to make sure the experience at McDonald’s delivers
on our employees’ expectations. Not only that, we think the career opportunities at McDonald’s
provide a recipe for the future growth and success of our employees.
In addition to our core employment and career offerings, there are a host of exciting opportunities
for our people to have plenty of fun:
•
•
•
•
•
Various in-restaurant competitions and social activities.
All employees can participate in annual competitions such as our international “Voice of
McDonald’s” competition.
Managers have the opportunity to participate in Manager conventions hosted both
in Australia and abroad. Recent destinations include South Africa, Berlin, Hawaii and
Singapore. Not a bad way to spend paid time with workmates!
Inter-restaurant and inter-State competitions are regularly held to drive restaurant results
and also benefit our customers by providing world class service experiences to our
customers.
In 2012 we sent three of our best shift running Managers to the Olympics in the UK where
they worked at the McDonald’s restaurant and were provided with tickets to an Olympic
event and access to exclusive McDonald’s entertainment activities.
Ray Kroc, the founder of McDonald’s, often commented that “none of us is as good as all of
us”. This phrase lives on in our inclusive culture today, and our employees enjoy a fun team
environment, for people of diverse backgrounds and experiences.
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CREW
MEMBER
Our fantastic training and skills development initiatives start with the role of McDonald’s Crew
Member. McDonald’s Crew Members are trained to serve high quality food and beverages, provide
outstanding customer service and to maintain restaurant cleanliness and work as part of a team.
But a McDonald’s Crew Member role is about much more than that. This is the training ground to
launch careers.
What skills do Crew Members learn?
McDonald’s Crew Members develop plenty of important skills. Not only do we train them on how
to do an outstanding job of carrying out their tasks, at McDonald’s we teach our Crew Members
valuable life skills that they’re able to apply throughout their career. Here’s just a few examples:
•
•
•
•
•
•
•
•
•
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Working respectfully and cooperatively with other members of their restaurant team
Punctuality
Market leading customer service
Taking responsibility and contributing to restaurant results
Attention to detail
Cleanliness and organisation skills
Professional appearance
Preparation and service of high quality food and beverages
How to be a good community citizen
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CREW MEMBER
TRAINEESHIP
Our highest performing Crew Members can complete the Certificate II and Certificate III in Retail.
This is provided at no cost to our high performing Crew Members and they can earn this nationally
recognised qualification on the job in paid time. What a fantastic way to develop important life skills
and start earning formal qualifications at the same time!
What skills do Traineeship Crew Members learn?
In addition to the skills learnt as a Crew Member, as part of the Certificate II in Retail employees
also refine their knowledge and skills on a range of topics, including:
•
•
•
•
•
•
•
•
Working effectively in a retail environment, including enhanced teamwork skills
Communication in the workplace such as disseminating action plans to colleagues
Prepare, display and advise on menu items
Perform stock control procedures
Providing world class customer service
Ensuring restaurant safety and security
Additional skills for great restaurant presentation
Adopting food safety procedures
The Certificate III then builds further upon those topics, and in addition trainees also learn new
leadership skills that enable them to coordinate areas such as front counter, kitchen and McCafé
and, when the time is right, how to supervise shifts.
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CREW
TRAINER
McDonald’s is recognised across the world for providing high quality training to its employees.
McDonald’s Crew Trainers are developed to apply our training methodology to develop junior
Crew Members. Importantly, Crew Trainers learn how to develop skills in others through effective
coaching techniques. Our Crew Trainers help to ensure that every restaurant adopts a high level
of training execution.
What skills do Crew Trainers learn?
We teach Crew Trainers how to train others through our Crew Trainer Development Program. This
includes the ability to provide training on-shift, providing structured performance feedback and
using our advanced e-learning technology.
Not only do McDonald’s Crew Trainers learn how to develop others, their skills continue to grow in
other areas. Crew Trainers learn basic leadership skills by encouraging Crew Members to uphold
high standards on shift, and also actively participate in implementing restaurant operations action
plans, training programs and new product launches.
Our Crew Trainers lead by example and serve as a role model to other Crew Members.
Leadership development starts as a McDonald’s Crew Trainer.
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15
SHIFT
SUPERVISOR
Our Shift Supervisors are trained to supervise shifts to deliver outstanding food and beverage
quality, world class customer service and restaurant cleanliness. This requires them to keep their
eyes on all operational areas of the restaurant to ensure our customers have an experience that
meets their expectations, every time. In addition, our Shift Supervisors play an important role in
fostering a healthy and safe workplace, and making sure that our final products meet McDonald’s
stringent food quality and safety standards.
What skills do Shift Supervisors learn?
Our Shift Supervisors are enrolled in the Management Development Program. Upon completion of
their Shift Supervisor studies in the Management Development Program, and completion of the
Shift Management Excellence Course, Shift Supervisors apply their knowledge in the restaurant
to lead teams of Crew Members to achieve the restaurant goals. Additionally Shift Supervisors
are issued with a nationally recognised Certificate III in Retail, which is provided at no cost to our
employees and earned on the job. Shift Supervisors also continue to build upon their valuable life
skills:
•
•
•
•
•
•
•
•
•
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Production, service and shift management systems
Team leadership, delegation and follow-up skills
Setting and achieving team targets for your shifts
Refined coaching skills
The ability to surprise and delight customers who report dissatisfaction
Workplace and food safety standards
Upholding restaurant policies and procedures
Product quality control
Customer comfort and convenience
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ASSISTANT
MANAGER
Becoming an Assistant Manager further extends on team leadership skills and introduces our
talented leaders to systems management responsibilities. Through our Management Development
Program, Assistant Managers earn a nationally recognised Certificate IV in Frontline Management
and then have the option to progress to the Diploma of Management, both of which are provided
by McDonald’s at no cost to employees and completed in paid working time.
Additionally, through the Management Development Program our Assistant Managers learn new
skills in the management of business systems. Experience as an Assistant Manager is an important
professional step towards higher level restaurant leadership roles and beyond.
What skills do Assistant Managers learn?
Our Assistant Managers learn to manage business systems, including:
•
•
•
•
•
•
•
•
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Inventory Management
Human Resource Management
Planned Equipment Maintenance
Restaurant Safety and Security
Food Safety
Training
Crew and Management Scheduling
Internal Communications
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RESTAURANT
MANAGER
This is one of our most critical restaurant positions. Our Restaurant Managers are responsible
for all aspects of their restaurant operations including restaurant quality, service and cleanliness
standards, sales, people practices and profitability. A significant proportion of our corporate staff
attribute their leadership and management success to the skills they’ve learned and practiced as
a Restaurant Manager.
Macca’s Restaurant Managers are responsible for managing businesses that generate millions
of dollars of sales per annum, employ over 100 people and order tens of thousands of dollars of
inventory to keep our customers satisfied every week. Sometimes they will make a Big Mac® too!
What skills do Restaurant Managers learn?
Through our Management Development Program Restaurant Managers earn a nationally
recognised Diploma of Management. Many also progress to earn their Advanced Diploma of
Management. This is the highest level qualification below a business degree, all earned on the job
at no cost to our employees! And the life skills continue to grow...
•
•
•
•
•
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Full management of a world class McDonald’s restaurant facility
Implementation of restaurant talent management and succession planning process
Business planning and leadership skills
Creating a high performance environment
Potential attendance in national and international Restaurant Manager Conventions.
Recently we’ve sent Restaurant Managers to locations such as South Africa, Berlin, Hawaii
and Singapore.
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CONSULTING
ROLES
Our talent management processes at McDonald’s are strong and are internationally recognised.
A significant proportion of our corporate vacancies are filled by Restaurant Managers from within
our restaurants which means our leadership development processes have to be market leading.
Restaurant Managers have their own tailored development plans comprising of a mixture of
experiences, coaching and education initiatives to ensure that we’re developing them to take on
corporate consulting roles in many management disciplines, including:
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
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Supervisor of multiple sites
Operations (consulting to Company owned and franchised restaurants)
Human Resources
Workplace Safety
Retail Marketing
Customer Experience Quality Control
Training, Learning and Development
Restaurant Accounting
Operations Development
Information Technology
Real Estate
Property Development
Purchasing
Equipment
Communications
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ASPIRE
Our current Managing Director/CEO, Catriona Noble, started her career working in a McDonald’s
restaurant after school. Many of our McDonald’s franchisees and corporate leadership
representatives have gained their first experience as McDonald’s Crew and Managers.
Not only are there fantastic aspirational career opportunities within Australia, McDonald’s success
and growth worldwide means that our people are able to access other exciting opportunities
such as working internationally, participating in cross functional teams with colleagues in other
countries and leading the organisation.
No matter what your career aspiration, or the stage of your career, McDonald’s provides a great
start towards great future opportunities.
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JOIN US
If you’re already part of the McDonald’s family, speak
to your Restaurant Manager about your next steps
towards driving your career further.
phd
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1
If you’re not part of our team yet, would you like to be?
Join us...apply today at mcdonalds.com.au/careers
and please feel free to approach a member of our
management team in your local McDonald’s restaurant
if you’d like to discuss our career opportunities.
21729_01_HR_Career_Poster_Ad_A3_FA2.indd 1
Contact: Ana Balta
+61 2 9431 1400
studio@phdcreative.net
www.phdcreative.net
Level 1, 168 Willoughby Road,
Crows Nest, NSW 2065 Australia
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Job#:
21992
Job:
McD HR Collateral
Item:
Rercruitment Ad 1 - A3
Key#:
21729/01
Date:
07.06.12
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join us... apply today at mcdonalds.com.au/careers
7/06/12 1:49 PM
Colours:
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K
Trim size: 297mm(h) x 420mm(w)
Scale:
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join us...apply today at mcdonalds.com.au/careers
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