Marketing Dynamics
Chapter 1 Marketing Is Dynamic!
Tools:
● Printer (color optional)
● 4 sheets of 8.5” x 11” paper
● Scissors
Directions:
1. Print
2. Fold paper in half vertically
3. Cut along dashed lines
These instructions accompany the interactive
E-Flash Cards online at www.g-wlearning.com
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Individual or group who buys
products.
customer
Marketing Dynamics ● Chapter 1 Marketing Is Dynamic! ● 01 of 13 E-Flash Cards
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Process of physically delivering
goods to customers.
distribution
Marketing Dynamics ● Chapter 1 Marketing Is Dynamic! ● 02 of 13 E-Flash Cards
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Product, price, place, and
promotion.
Four Ps
Marketing Dynamics ● Chapter 1 Marketing Is Dynamic! ● 03 of 13 E-Flash Cards
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good
A physical item; something that
you can touch.
Marketing Dynamics ● Chapter 1 Marketing Is Dynamic! ● 04 of 13 E-Flash Cards
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A concept, cause, issue, image,
or philosophy that can be
marketed.
idea
Marketing Dynamics ● Chapter 1 Marketing Is Dynamic! ● 05 of 13 E-Flash Cards
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Dynamic activities that focus on the
customer to generate a profitable
exchange.
marketing
Marketing Dynamics ● Chapter 1 Marketing Is Dynamic! ● 06 of 13 E-Flash Cards
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Plan of action for marketing
a product; it consists of the
decisions made about each of the
Four Ps for that product—product,
place, price, and promotion.
marketing mix
Marketing Dynamics ● Chapter 1 Marketing Is Dynamic! ● 07 of 13 E-Flash Cards
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place
Marketing activities involved in
making products available to
customers; includes distribution.
Marketing Dynamics ● Chapter 1 Marketing Is Dynamic! ● 08 of 13 E-Flash Cards
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Amount of money requested or
exchanged for a product.
price
Marketing Dynamics ● Chapter 1 Marketing Is Dynamic! ● 09 of 13 E-Flash Cards
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Anything that can be bought or
sold; includes goods, services,
and ideas.
product
Marketing Dynamics ● Chapter 1 Marketing Is Dynamic! ● 10 of 13 E-Flash Cards
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Process of telling people about
the product and the company that
offers it.
promotion
Marketing Dynamics ● Chapter 1 Marketing Is Dynamic! ● 11 of 13 E-Flash Cards
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Action that is done for you.
service
Marketing Dynamics ● Chapter 1 Marketing Is Dynamic! ● 12 of 13 E-Flash Cards
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The specific group of customers
whose needs a company will focus
on satisfying.
target market
Marketing Dynamics ● Chapter 1 Marketing Is Dynamic! ● 13 of 13 E-Flash Cards
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