Marketing Dynamics
Chapter 3 The Marketing Concept
Tools:
● Printer (color optional)
● 4 sheets of 8.5” x 11” paper
● Scissors
Directions:
1. Print
2. Fold paper in half vertically
3. Cut along dashed lines
These instructions accompany the interactive
E-Flash Cards online at www.g-wlearning.com
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Adding a feature or service that
makes a product meet more
customer wants and needs.
adding value
Marketing Dynamics ● Chapter 3 The Marketing Concept ● 01 of 9 E-Flash Cards
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Positive feeling a customer gets
when the product purchased
meets or exceeds the customer’s
expectations.
customer satisfaction
Marketing Dynamics ● Chapter 3 The Marketing Concept ● 02 of 9 E-Flash Cards
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Type of utility added to a product
when a business changes the form
of something to make it more
useful.
form utility
Marketing Dynamics ● Chapter 3 The Marketing Concept ● 03 of 9 E-Flash Cards
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information utility
Type of utility added to a product
when a business provides
information about a product to
a customer.
Marketing Dynamics ● Chapter 3 The Marketing Concept ● 04 of 9 E-Flash Cards
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Approach to business that says
that the way to make a profit is
to focus on customer satisfaction.
marketing concept
Marketing Dynamics ● Chapter 3 The Marketing Concept ● 05 of 9 E-Flash Cards
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Type of utility added to a product
when a business makes products
available at convenient places.
place utility
Marketing Dynamics ● Chapter 3 The Marketing Concept ● 06 of 9 E-Flash Cards
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Type of utility added when a
business makes it easier for a
customer to acquire a product.
possession utility
Marketing Dynamics ● Chapter 3 The Marketing Concept ● 07 of 9 E-Flash Cards
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time utility
Type of utility added to a product
when a business makes products
available at the times that
customers want them.
Marketing Dynamics ● Chapter 3 The Marketing Concept ● 08 of 9 E-Flash Cards
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Ability of a product to satisfy
human wants and needs.
utility
Marketing Dynamics ● Chapter 3 The Marketing Concept ● 09 of 9 E-Flash Cards
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