Marketing Dynamics
Chapter 35 Verbal and Nonverbal Communication
Tools:
● Printer (color optional)
● 4 sheets of 8.5” x 11” paper
● Scissors
Directions:
1. Print
2. Fold paper in half vertically
3. Cut along dashed lines
These instructions accompany the interactive
E-Flash Cards online at www.g-wlearning.com
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Object or product used to
communicate information about
oneself or one’s status.
artifact
Marketing Dynamics ● Chapter 35 Verbal and Nonverbal Communication ● 01 of 10 E-Flash Cards
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Communication through facial
expressions, gestures, body
movements, and body position
in space.
body language
Marketing Dynamics ● Chapter 35 Verbal and Nonverbal Communication ● 02 of 10 E-Flash Cards
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Ability of a message to be
understood.
clarity
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decoding
Translation of a message into
terms that the receiver can
understand.
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Purposeful arrangement of
materials so that a certain effect
is produced.
design
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Another word for feelings
emotion
Marketing Dynamics ● Chapter 35 Verbal and Nonverbal Communication ● 06 of 10 E-Flash Cards
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Turning the idea for the message
into symbols that can be
communicated, usually written or
spoken words.
encoding
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Messages sent without words.
nonverbal communication
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Feeling conveyed to the receiver
from the words you choose.
tone
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Sending of a message.
transmission
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