Updated: May 2009
2009
Top Media Outlets: Newspapers, Blogs,
Consumer Magazines & Social Networks
No one knows the media like BurrellesLuce. For the sixth year, BurrellesLuce provides this
must-have resource to PR professionals. It consists of the top-rated news and information
sources in the United States, based on circulation or visits. An at-a-glance reference, it’s
designed to help you better plan your next campaign.
Top 100 U.S. Daily Newspapers
BurrellesLuce offers a full range of media monitoring and measurement services for PR and
marketing professionals. Call 866.626.8004 or visit www.BurrellesLuce.com/topmedia2009.
Rank Newspaper Daily Sunday
Rank Newspaper Daily Sunday
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
2,113,725
2,082,189
1,039,031
723,181
665,383
602,857
558,140
501,202
425,138
389,701
371,728
368,194
331,907
320,076
312,141
312,118
302,638
291,630
290,730
288,270
287,082
283,093
268,512
261,828
261,253
248,855
238,400
234,667
232,361
230,877
227,119
210,098
209,477
206,205
203,240
203,175
202,122
195,522
195,510
195,277
193,992
192,930
192,631
192,342
189,357
188,956
187,633
185,699
180,314
175,439
N/A
N/A
1,451,233
1,019,388
868,965
644,766
357,168
858,256
583,364
516,562
526,235
426,510
474,923
497,678
254,379
354,752
466,665
393,352
585,022
550,400
404,903
413,929
325,816
462,011
330,848
291,115
415,815
333,006
311,322
300,273
244,661
351,243
319,987
315,298
361,355
376,515
270,166
285,196
332,052
N/A
250,277
303,737
229,441
253,351
279,190
273,433
244,494
194,445
269,879
194,918
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
174,548
173,925
170,120
169,748
168,508
166,098
165,563
164,551
158,139
156,909
155,540
152,691
150,688
150,640
147,381
143,314
143,221
140,079
135,776
132,416
130,404
128,062
127,379
124,488
123,949
122,655
120,783
118,452
114,118
111,321
110,728
110,681
109,891
106,793
106,747
104,306
104,221
102,619
102,200
102,063
101,810
99,978
99,114
99,103
98,488
97,254
96,927
96,737
96,005
95,389
205,759
252,240
198,090
N/A
189,543
185,468
193,507
225,001
196,989
205,298
222,940
185,204
95,392
N/A
206,742
165,723
178,928
147,339
191,846
164,989
131,789
211,668
136,858
126,092
170,744
177,591
171,231
136,432
167,986
139,414
135,567
151,943
151,613
117,278
143,208
152,068
119,607
116,831
114,858
155,319
132,832
95,530
130,692
N/A
120,506
116,294
133,761
122,539
106,192
118,815
USA Today
The Wall Street Journal
The New York Times
Los Angeles Times
The Washington Post
Daily News (New York, NY)
New York Post
Chicago Tribune
Houston Chronicle
The Arizona Republic (Phoenix)
The Denver Post
Newsday (Long Island, NY)
The Dallas Morning News
Star Tribune (Minneapolis, MN)
Chicago Sun-Times
San Francisco Chronicle
The Boston Globe
The Plain Dealer (Cleveland, OH)
Detroit Free Press
The Philadelphia Inquirer
The Star-Ledger (Newark, NJ)
St. Petersburg Times
The Oregonian (Portland, OR)
The Atlanta Journal-Constitution
The San Diego Union-Tribune
The Sacramento Bee
St. Louis Post-Dispatch
The Kansas City Star
The Indianapolis Star
The Orange County (CA) Register
San Jose Mercury News
The Sun (Baltimore, MD)
Pittsburgh Post-Gazette
Orlando Sentinel
Milwaukee-Wisconsin Journal Sentinel
The Seattle Times
The Miami Herald
Sun-Sentinel (Ft. Lauderale, FL)
The Columbus Dispatch
The Tampa Tribune
The Courier-Journal (Louisville, KY)
San Antonio Express-News
The Commercial Appeal (Memphis, TN)
Pioneer Press (St. Paul, MN)
Fort Worth Star-Telegram
The Cincinnati Enquirer
The Charlotte Observer
Contra Costa Times (Walnut Creek, CA )
Arkansas Democrat-Gazette (Little Rock, AR)
Las Vegas Review-Journal
Source: Audit Bureau of Circulations figures for six-month period ending 3/31/09.
Denver Post figures are presented for 2/28/09 - 3/31/09.
Rocky Mountain News ceased publication 2/28/09.
Seatle Post-Intelligencer is online-only as of 3/17/09.
Omaha World-Herald
The Buffalo News
The Virginian-Pilot
The Detroit News
The Record (Hackensack, NJ)
The Times-Picayune (New Orleans, LA)
Pittsburgh Tribune-Review
The Oklahoman (Oklahoma City, OK)
Richmond Times-Dispatch
The News & Observer (Raleigh, NC)
The Hartford Courant
Austin American-Statesman
Boston Herald
Investor's Business Daily
The Tennesseean (Nashville, TN)
The Fresno Bee
The Palm Beach Post
The Press-Enterprise (Riverside, CA )
Democrat and Chronicle (Rochester, NY )
The Birmingham News
Daily Herald (Arlington Heights, IL)
The Des Moines Register
The Honolulu Advertiser
Los Angeles Daily News
Asbury Park Press
Florida Times-Union (Jacksonville)
The Providence Journal
The Salt Lake Tribune
The Grand Rapids Press
Knoxville News-Sentinel
The Blade (Toledo, OH)
Tulsa World
Dayton Daily News
Press-Register (Mobile, AL)
Akron Beacon Journal
The Post-Standard (Syracuse, NY)
Lexington (KY) Herald-Leader
The News Journal (New Castle, DE)
The News Tribune (Tacoma, WA)
Arizona Daily Star (Tucson)
Albuquerque Journal
The Oakland Tribune
The Morning Call (Allentown, PA)
Philadelphia Daily News
The Advocate (Baton Rouge, LA )
Sarasota Herald-Tribune
Wisconsin State Journal (Madison)
The State (Columbia, SC)
The Post and Courier (Charleston, SC)
The Journal News (Lower Hudson Valley, NY)
English Language Blogs
2009 Top Media Outlets
Rank Blog
Blog Address
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
huffingtonpost.com
techcrunch.com
engadget.com
boingboing.net
mashable.com
lifehacker.com
gizmodo.com
arstechnica.com
smashingmagazine.com
bloggingstocks.com
stuffwhitepeoplelike.com
googleblog.blogspot.com
gadling.com
tmz.com
parentdish.com
readwriteweb.com
sethgodin.typepad.com
cinematical.com
Huffington Post
TechCrunch
Engadget
Boing Boing
Mashable!
LifeHacker
Gizmodo
Ars-Technica
Smashing Magazine
Blogging Stocks
Stuff White People Like
Official Google Blog
Gadling
TMZ
ParentDish
ReadWriteWeb
Seth's Blog
Cinematical
PostSecret
Gawker
Joystiq
icanhascheezburger.com
TV Squad
Daily Kos
The Unofficial Apple Weblog (TUAW)
postsecret.blogspot.com
gawker.com
joystiq.com
icanhascheezburger.com
tvsquad.com
dailykos.com
tuaw.com
Technorati’s Authority
Figures as of 05/6/09
25,920
15,208
14,723
11,706
10,112
9,878
9,313
9,231
8,595
8,464
7,995
7,988
7,911
7,830
7,599
7,184
7,039
6,986
6,849
6,669
6,591
6,551
6,284
5,978
5,817
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Rank Magazine
Total Paid & Verified
Circulation
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
24,500,078
24,349,637
8,168,667
7,659,823
5,060,377
4,684,811
3,920,867
3,914,927
3,842,577
3,840,645
3,691,819
3,517,598
3,360,135
3,339,616
3,256,962
3,218,133
3,202,493
2,926,683
2,834,589
2,807,830
2,701,893
2,700,653
2,521,709
2,430,285
2,365,333
AARP Bulletin
AARP The Magazine
Reader’s Digest
Better Homes and Gardens
National Geographic
Good Housekeeping
Woman’s Day
Family Circle
AAA Westways
Ladies Home Journal
People
Game Informer
Time
Prevention
TV Guide (US)
Sports Illustrated
Taste of Home
Cosmopolitan
Southern Living
AAA Via
Newsweek
Playboy
Maxim
American Legion Magazine
O - Oprah
Source: ABC figures for 6 month period ending 12/31/08
 an increase in circulation for the period of 6/08 to12/08
 a decrease in circulation for the period 6/08 to 12/08
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Top Social Networks
U.S. Consumer Magazines
Source: Technorati’s Authority figures as 5/6/09
 an increase in authority for the period of 2/15/09 to 5/6/09
 a decrease in authority for the period of 2/15/09 to 5/6/09
Rank Site
Site Address
Market Share
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
myspace.com
facebook.com
youtube.com
tagged.com
twitter.com
answers.yahoo.com
myyearbook.com
groups.yahoo.com
profiles.yahoo.com
mylife.com
home.live.com
messages.yahoo.com
classmates.com
meebo.com
vids.myspace.com
blackplanet.com
bebo.com
linkedin.com
hi5.com
groups.google.com
31.32%
27.93%
8.93%
1.97%
1.46%
1.44%
1.06%
1.00%
0.53%
0.53%
0.51%
0.49%
0.46%
0.42%
0.39%
0.33%
0.32%
0.31%
0.31%
0.28%
MySpace
Facebook
YouTube
Tagged
Twitter
Yahoo! Answers
myYearbook
Yahoo! Groups
Yahoo! Profiles
Mylife
Windows Live Home
Yahoo! Message Boards
Classmates
Meebo
MySpaceTV
BlackPlanet.com
Bebo
LinkedIn
hi5
Google Groups
Source: Hotwise Ranking for week ending 5/2/09