Tribune Advertising
Display Rate Book
Effective March 2012 | #126
1
Contacts & Terms
2
Circulation
3
Weekly Features Guide
4
Retail Display Rates
5
Special Rates
6
Display Ad Specifications
8
National Rates
9
Pre-printed Inserts
11 Deadlines
12 Contract/Copy Regulations
Contacts & Terms
Street Address:
Commission & Payment Terms
101 North Fourth Street, Columbia, MO 65201
• All local rates are non-commissionable.
• Recognized national agencies using the national rate card may apply a
15 percent agency commission.
Mailing Address:
P.O. Box 798, Columbia, MO 65205-0798
Shipping Address:
100 North Fourth Street, Columbia, MO 65201
• Convenient weekly or monthly billing is available to persons and firms
with established credit at the Tribune. Otherwise, payment is due when
an ad is placed.
• When applying for credit, please allow 7-10 working days for application
to be processed. To expedite application processing, submit a fully
completed credit application.
• All credit accounts are net 30 days. The Tribune reserves the right to
impose a 1.5 percent per month interest charge (18 percent APR) on all
past-due balances. The ultimate responsibility for payment of advertising
remains with the advertiser even when the advertiser uses an agency and
has paid that agency.
Web Addresses:
www.columbiatribune.com
www.tigerextra.com
• The Tribune accepts payments on VISA, MasterCard, Discover and
American Express cards.
Phone and Email:
Classified: (573) 815-1855
Toll Free: (800) 333-6799 Ext. 1855
Classified FAX: (573) 815-1851
Email: classifieds@columbiatribune.com
Display Advertising: (573) 815-1800
Toll Free: (800) 333-6799 Ext. 1800
Display FAX: (573) 815-1801
Email: displayad@columbiatribune.com
• Political advertisements are defined as those containing assertions subject
to public controversy or advocating a candidate, whether or not a public
election is involved. All such ads must be paid in advance and include a
disclaimer identifying the sponsoring group and responsible individual, as
well as an address where the sponsor can be contacted. The disclaimer
must be no smaller than ten point type.
Rate Policies
Company Operator: (573) 815-1500
• The publisher reserves the right to change advertising rates without
notice.
Personnel
• All rates herein are net and non-commissionable unless otherwise noted.
Henry J. Waters III
Editor & Publisher, Emeritus
Vicki Russell
Publisher
Andy Waters
General Manager
Les Borgmeyer
Vice President of Sales
Jill Gates
Major Account/
Preprint Coordinator
Ruby Wheeler
Classified Advertising Manager
Erick Irvin
Credit Manager
Representatives
Missouri Press Association
802 Locust St., Columbia, Missouri 65201
(573) 449-4167
For more information on national advertising, direct your inquiries to
the Columbia Daily Tribune offices, 573-815-1814. For display advertising,
contact (573) 815-1810. For classified advertising, contact (573) 815-1859.
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2012 Display Rate Book
• Account representatives of the Columbia Daily Tribune are not authorized
to make any deviations from the published rates either orally or in
writing.
• Should any governmental body levy a tax on any advertising covered by
this rate card, such tax will become an additional charge to the advertiser,
over and above the rates herein.
Circulation
The Tribune publishes seven days a week (except New Years Day, Memorial
Day, Independence Day, Labor Day, Thanksgiving and Christmas).
On Monday through Friday, the Tribune publishes in the afternoons. The
Tribune publishes in the mornings on Saturday and Sunday.
The Tribune qualifies for membership in the Audit Bureau of Circulations, an
independent, nationally accepted auditing service established
by advertisers. ABC auditors annually examine the Tribune’s
records to verify that the paid circulation we report is accurate.
As of September 30, 2010:
Mon.-Sat. ABC average paid circulation . . . . . . . . . . . . . . . . . . . . . 16,778
Sunday ABC average paid circulation . . . . . . . . . . . . . . . . . . . . . . . 20,313
Full Market Coverage
Full market coverage is available on Wednesdays and Sundays through
the Tribune. On Wednesdays, the Tribune is delivered to more than 39,500
households. On Sundays, the Tribune and EXTRA reach more than 43,900
households. Rates for combined insertion into subscriber and non subscriber
households are available.
Distribution area for the Columbia Daily Tribune includes
Boone and contiguous counties in central Missouri.
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2012 Display Rate Book
Weekly Guide to
Tribune Features
Section / Product
Display Full Run
Day of Publication
Mon. Tues. Wed. Thurs.Fri. Sat.Sun.
Main News
•
•
•
•
•
•
•
Sports
•
•
•
•
•
•
•
Outdoor/Motor
•
Prep Sports
•
•
• • •
• •
Prep Preview
•
Prep Highlights
•
Preview & Picks
•
College Sports
•
•
•
•
•
•
•
Weekend Sports
•
•
Business
•
•
•
•
•
•
•
PC Info
•
Farm & Food
•
Local Business Section
•
Community Life
•
••
Editorial Commentary
•
•
•
•
•
• •
Weddings & Engagements
•
For The Record, Obituaries
•
•
•
•
•
• •
Food
•
Pulse / Lifestyle
•
Entertainment / Arts
••
GO!
•
Ovation
•
USA Weekend
•
Spiritual Life
•
Classifieds, Legal Notices
•
•
•
•
•
• •
Real Estate
•
•
ColumbiaTribune.com
Most daily and weekly editorial features also appear online.
Ask your Account Executive about ways to connect with online readers.
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2012 Display Rate Book
March 2012
Retail Display Rates
March 2012
Base Open Retail Rates
Color Rates
Retail Display Rates
Daily
Wednesday
Sunday
$15.00$18.60$17.95
Rates are per column inch.
ADD Sunday EXTRA
$5.00
Sunday EXTRA is not discountable.
1 Color
2 Colors
Full Color
$155.00$285.00$410.00
Contract discounts do not apply.
Retail Annual Dollar Volume Contract Rates**
Contract Levels:
3,000 8,000 12,00018,000 24,000 36,00048,00060,00072,000 84,000100,000
Base Rate Discount: 13% 15%17%19% 22% 29%36%43%48% 51% 53%
RETAIL DISPLAY
Daily
13.0512.7512.4512.1511.7010.659.608.557.80 7.357.05
Wednesday
16.18
15.81
15.44
15.07
14.51
13.21
11.90
10.60
9.67
9.11
8.74
Sunday
15.62
15.26
14.90
14.54
14.00
12.74
11.49
10.23
9.33
8.80
8.44
Sunday+Extra
20.62 20.2619.9019.54 19.00 17.7416.4915.2314.33 13.8013.44
Sunday PULSE
20.45
19.98
19.51
19.04
18.33
18.33
18.33
18.33
18.33
18.33
18.33
CLASSIFIED DISPLAY
Daily
13.0912.7912.4912.1911.7410.699.638.587.83 7.377.07
Wednesday
16.44
16.07
15.69
15.31
14.74
13.42
12.10
10.77
9.83
9.26
8.88
Sunday
15.96
15.60
15.23
14.86
14.31
13.03
11.74
10.46
9.54
8.99
8.62
Sunday+Extra
20.96 20.6020.2319.86 19.31 18.0316.7415.4614.54 13.9913.62
COLOR
1 color
145.00 145.00145.00145.00 135.00 135.00135.00135.00125.00 125.00125.00
2 color
270.00
270.00
270.00
270.00
250.00
250.00
250.00
250.00
235.00
235.00
235.00
Full color
380.00
380.00
380.00
380.00
360.00
360.00
360.00
360.00
340.00
340.00
340.00
CLASSIFIED LINE
Per Line, Per Day 3.92 3.833.743.65 3.51 3.202.882.572.34 2.212.12
**Signed Contract Required.
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2012 Display Rate Book
Special Rates
TO QUALIFY: Ad must be a minimum of 15 column inches and must repeat
within the same seven day week as the first full price insertion.
Save 25%
Retail Display Repeat Rates
Daily
Wednesday
ADD Sunday EXTRA
Sunday
$11.25$13.95$13.46
Rates are per column inch.
$5.00
Sunday EXTRA is not discountable.
Save 25%
Color Repeat Rates
1 Color
2 Colors
$23.50/col. inch
Sunday PULSE
Frequency Discounts*
Full Color
$116.25$213.75$307.50
*Dollar volume discounts do not apply to frequency discounts.
Lifestyles Section. RATE INCLUDES FULL COLOR.
Ad must be a minimum of 6 column inches.
Ad may be picked up without copy changes in the
Wednesday paper at $20.00 per column inch.
Position charges
Every effort will be made to meet positioning requests by the advertiser,
and no additional charge is incurred for the request. However, no credit
will be given for the inability of the newspaper to meet said request.
Should the advertiser wish to guarantee placement of an advertisement in
a particular section of the newspaper, a 25 percent surcharge will be
assessed over the applicable open rate.
Double truck
The gutter of a double truck is billed at ten column inches at the applicable
rate.
$8.65/col. inch
Standby Advertising
Repeat any full priced ad without copy changes
within 90 days of the first insertion. Tribune
chooses the publication days based on space
availability.
Save 42%
Miscellaneous charges
Laser Print. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10.00
E-mail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10.00
Burn to CD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10.00
$9.70/col. inch
Weekly Standing Ads
Ads must run a minimum of 7 consecutive
days without copy changes and must measure
a minimum of 4 column inches.
Monthly Standing Ads
Save 39%
$7.40/col. inch
Ads must run a minimum of 30 consecutive days.
Ad size and/or copy may be changed every 7 days.
Save 53%
$5.00/col. inch
Sunday EXTRA Pickup
Sunday EXTRA is distributed to 21,000 households,
providing non-duplicated, total market coverage.
Ad must appear in the Tribune on the same Sunday.
Special Color Rates
These color rates apply to standby, weekly standing, monthly
standing & Sunday Extra advertising only.
1 Color
2 Colors
Full Color
$125.00$235.00$340.00
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2012 Display Rate Book
*Dollar volume discounts do not apply to special rates.
Retail Display Ad Sizes
Double Truck 13 col.
12 col. x 21 (+ gutter)
Full Page
6 col. x 21
23.375” X 21”
140p3 X 126p
Strip Ad 6 x 3
11.375” X 2.916”
68p3 X 17p6
11.375” X 21”
68p3 X 62p6
5 col. x 18
9.416” X 17.916”
56p6 X 107p6
4 col. x 21
7.500” X 21”
45p X 126p
Half Page Horiz.
6 col. x 10.5
11.375” X 10.416”
68p3 X 62p6
4 col. x 18
7.500” X 17.916”
45p X 107p6
Half Page Vert.
3 col. x 21
5.583” X 21”
33p6 X 126p
4 col. x 14
7.500” X 13.916”
45p X 83p6
Quarter Page
3 col. x 10.5
5.583” X 10.416”
33p6 X 62p6
4 col. x 10.5
7.500” X 10.416”
45p X 62p6
mechanical specifications
Display column measures
(Full page size - 6 columns by 21 inches):
1 column, 1.750 inches or 10p6 picas
2 columns, 3.625 inches or 22p picas
3 columns, 5.583 inches or 33p6 picas
4 columns, 7.500 inches or 45p picas
3 col. x 14
5.583” X 13.916”
33p6 X 83p6
3 col. x 8
5.583” X 7.916”
33p6 X 47p6
3 col. x 5
5.583” X 4.916”
33p6 X 29p6
5 columns, 9.416 inches or 56p6 picas
6 columns, 11.375 inches or 68p3 picas
Tabloid column measures for GO!
and Saturday Business
(Full page size - 5 columns by 11 inches):
1 column, 1.917 inches or 11p6 picas
2 columns, 4.000 inches or 24p picas
3 columns, 6.083 inches or 36p6 picas
4 columns, 8.208 inches or 49p3 picas
5 columns, 10.250 inches or 61p6 picas
2 col. x 7
3.625”” X 6.916”
22p X 41p6
6
2 col. x 4
3.625”” X 3.916”
22p X 23p6
2012 Display Rate Book
1 col. x 3
1.750” X 2.916”
10p6 X 17p6
Size Requirements
All ads must be as many inches deep as columns wide. The only exception is a
strip advertisement the full width of the page that must be a minimum of three
inches deep.
Double truck minimum size is 180 column inches plus gutter space. On a 12x21,
the gutter is 10 column inches.
Ads that measure less than a full page should normally be built at a maximum
height of 18”. If you wish to place a partial page ad that measures more than
18” tall, please contact your account executive in advance of ad submission.
For tab­loids, ads that measure less than a full page should normally be built at
a maximum height of 8”. If you wish to place a partial page ad that measures
more than 8” tall, please contact your account executive to confirm space
availability.
Specifications for Supplied Digital Files
• We accept “Press Quality” PDF files. Microsoft Publisher files and Corel Draw
files are not compatible with our system. To properly create a PDF file, use the
“Press Quality” settings in Adobe Acrobat Distiller.
• Optimum resolution is 200 dpi at 100% size.
• Ads must be the correct size. All elements must be contained inside the ad
area. Maximum single page size for the 24” web is: 11.375” x 21”.
• For reference and quality control, please submit a laser print of the ad file.
• For any placement of art or photos by the Tribune, location information must
be keyed to the ad layout.
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2012 Display Rate Book
National Display Rates
Base National Display Rates
Base National Pre-print Rates
Retail Display Rates
Daily
Wednesday
ADD Sunday EXTRA
Sunday
$19.50$23.50$23.00
Rates are per column inch.
$7.00
Sunday EXTRA is not discountable.
Classified Display Rates
Daily
Wednesday
ADD Sunday EXTRA
Sunday
$19.75$23.75$23.25
Rates are per column inch.
$7.00
1 Color
**Dollar volume discounts do not apply to preprint CPM’s.
Full Run Discount
2 Colors
An $8.00 per thousand discount will be applied for any distribution
which is greater than 95% of our ABC audited full run distribution or 85%
of our TMC full run distribution.
Full Color
$200.00$350.00$500.00
Extra Color Rates
1 Color
Prices for other sizes
quoted upon request.
Sunday EXTRA is not discountable.
Color Rates
BASE CPM**
CARD$79.00
4 FULL OR 8 TAB
79.00
6 FULL OR 12 TAB
79.00
8 FULL OR 16 TAB
84.00
10 FULL OR 20 TAB
84.00
12 FULL OR 24 TAB
90.00
14 FULL OR 28 TAB
90.00
16 FULL OR 32 TAB
95.00
2 Colors
Pre-print Zoning
Full Color
The Tribune can zone pre-prints in a variety of ways. There is no zoning
premium over the Base rates illustrated above if distributed quantities
exceed 10,000 pieces on any publication day.
$150.00$280.00$400.00
National Dollar Volume Contracts
*
Contract Level
Discount
$12,000
15%
$24,000
20%
$36,000
27%
National
retail
display
Daily
Wednesday
Sunday
Sunday + Extra
16.19
19.51
19.09
26.09
15.2113.85
18.33
16.69
17.9416.33
24.94
23.33
National
Classy
display †
Daily
Wednesday
Sunday
Sunday + Extra
16.39
19.71
19.30
26.30
15.4114.02
18.53
16.86
18.1416.51
25.14
23.51
National
Color
1 Color
2 Color
Full Color
185.00 175.00175.00
330.00
315.00
315.00
475.00
450.00
450.00
Recognized agencies may apply a 15 percent agency commission to the above rates. *Contract rates require a
signed contract. †Employment advertising is subject to Job Wizard surcharges.
Zoning Less Than 10,000 Pre-prints
When distribution falls below 10,000 pieces, a zoning fee of $12.00/M
will be added to the Base rates illustrated above. The minimum insertion
fee is $250.00 and the minimum quantity is 1,000 pieces (this service is
not available on Sunday.)
Page Size
Any pre-print with a page size larger than the folded newspaper is billed
at full-size rates. Pre-prints with a page size smaller than the folded
newspaper are billed as tabloids.
Circulation
Monday-Sat.
17,450Wednesday
40,000
Sunday
22,000
Sunday EXTRA
22,000
For scheduling, delivery, size requirements and other standards, please
refer to the pre-print insertion section.
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2012 Display Rate Book
Pre-printed Inserts
Pre-printed Insert Rates
Prices = CPM
Annual Frequency
BASE OPEN RATES
CARD
4 FULL OR 8 TAB
6 FULL OR 12 TAB
8 FULL OR 16 TAB
10 FULL OR 20 TAB
12 FULL OR 24 TAB
14 FULL OR 28 TAB
16 FULL OR 32 TAB
18 FULL OR 36 TAB
20 FULL OR 40 TAB
22 FULL OR 44 TAB
24 FULL OR 48 TAB
1 X
$66.25
66.25
66.25
70.25
70.25
75.00
75.00
80.00
85.00
90.00
95.00
100.00
Prices for other sizes quoted upon request.
BASE CONTRACT RATES*
12 X
24 X
48 X
$54.75 $51.25$37.75
54.75
51.25
37.75
54.75
51.25
37.75
57.75
52.25
48.75
57.75
54.25
48.75
58.75
55.25
50.75
63.00
59.50
53.50
68.00
64.00
58.50
73.00
69.00
63.50
78.00
74.00
68.50
83.00
79.00
73.50
88.00
84.00
78.50
*Signed contract required. 10,000 piece minimum.
Full Run Discount
A $6.00 per thousand discount will be applied for any distribution which
is greater than 95% of our ABC audited full run distribution or 85% of our
TMC full run distribution.
Pre-print Zoning
The Tribune can zone pre-prints in a variety of ways. There is no zoning
premium over the Base rates illustrated above if distributed quantities
exceed 10,000 pieces on any publication day.
Zoning Less Than 10,000 Pre-prints
When distribution falls below 10,000 pieces, a zoning fee of $10.00/M
will be added to the Base rates illustrated above. The minimum insertion
fee is $250.00 and the minimum quantity is 1,000 pieces (this service is
not available on Sunday.)
Page Size
Any pre-print with a page size larger than the folded newspaper is billed
at full-size rates. Pre-prints with a page size smaller than or equal to the
folded newspaper are billed as tabloids.
Maximum size. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11’’ x 11.5’’
Minimum size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5’’ x 7’’
*Contact your account executive for pre-prints larger than 11’’ x 11.5’’
Single Sheets
Minimum weight for single sheet is 70-lb. stock. Note: Single sheets may
feed multiples at times if supplied on a light weight stock.
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2012 Display Rate Book
Non-standard Sizes or Shapes
Sample must be submitted for evaluation. Any pre-print larger than the
maximum size will be folded to fit within the newspaper. Inserts should
arrive in advance of normal delivery schedule to allow for folding. A
folding charge will be assessed. Pre-prints smaller than the minimum
size may be acceptable. Please submit 100 samples of non-standard
inserts for testing.
Disclaimer
Any insert that has the appearance of a news product must state
“Advertising Supplement to the Columbia Daily Tribune” in at least
10-point bold type in all capital letters at the top of the front page.
Waste Allowance
For mechanical process, please add for waste: 2% Broadsheet or tabloid,
7% Single sheet.
Packaging and Shipping
Please refer to separate specification sheet available at
columbiatribune.com/advertising.
Damaged Materials / Handling Fee
The Tribune will contact customers upon receipt of damaged materials.
If inserts must be re-stacked due to shipping damage, a handling fee will
be charged. The minimum fee is $30.00.
Shipping & Delivery
Deliveries are accepted from 8AM to 4:30PM Monday through Friday at:
Pre-printed Inserts:Tribune Publishing Company
100 North Fourth Street
Columbia, MO 65201
Phone Number: 573-815-1633
Toll Free: 1-800-333-6799 Ext. 1633
Scheduling
Pre-prints must be scheduled at least eight working days prior and delivered
to the Tribune dock four working days prior to insertion date (deliver seven
working days prior for Thanksgiving edition). Pre-prints scheduled fewer
than eight working days from the insertion date will be assessed a $50
special handling fee and placement is subject to availability.
Pickup Service
The Tribune will pick up inserts from an area business with 24 hours
additional notice. There is a handling charge of $20 for businesses
located in Columbia. Contact the advertising department if your
business is located outside of Columbia.
Greater Columbia
Home Delivery Pre-print Zones
Newsstand Zones
SC01
10
SC02
SC03
Note: Delivery area extends beyond map.
SCRTZN
2012 Display Rate Book
SCRTZS
Deadlines
Daily Deadlines
Ad Layout Transmittal
Sunday Publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thursday Noon
Reserve space by deadlines listed above. Copy may be transmitted
electronically as either a PDF or EPS file. For files over 6 MB, an FTP log-in
is available. Please call your account representative for additional
specifications.
Monday Publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday Noon
Tuesday Publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday Noon
Wednesday Publication. . . . . . . . . . . . . . . . . . . . . . . . . . . Monday Noon
Thursday Publication. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tuesday Noon
Friday Publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wednesday Noon
Saturday Business Magazine . . . . . . . . . . . . . . . . . . . . Wednesday Noon
Saturday Publication . . . . . . . . . . . . . . . . . . . . . . . . . . Wednesday Noon
Columbia Homes Weekly . . . . . . . . . . . . . . . . . . . . Wednesday 2:00 PM
Late Placement
The Tribune recognizes that unusual circumstances can necessitate last
minute placement of advertising. When an advertiser requests, after normal
closing times, to be included in a particular edition of the newspaper, every
effort will be made to accommodate such a request. Any advertising so
placed will carry a surcharge of 25 percent above open rates. The Tribune
assumes no liability for errors in late ads.
Entertainment/TV Magazine . . . . . . . . . . . . . . . . . . . . . . . Monday Noon
Sunday EXTRA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thursday Noon
Cancellation Policy
Ads that are full pages or larger, that include full color or that are complex
require extra composition time, and therefore will have a deadline of 24
to 72 hours prior to the deadlines listed above. Contact the advertising
department for further information.
Advertisers must notify the Tribune of ad cancellation by 8:00 a.m. one
day before publication and by 8:00 a.m. Friday before Sunday and Monday
publications. A composition charge will be assessed for work completed on
a cancelled ad. Ads cancelled after deadline will be charged one-half the
original cost of the ad. Ads in Special Sections, cancelled more than one
working day after the placement deadline, will be charged the full cost of
the ad.
Holiday Deadline
Correction Policy
Holiday (early) deadlines govern for issues surrounding the holiday. Contact
your Tribune account representative for specific holiday deadlines.
The Tribune will change or cancel ads within normal deadlines. The
advertisers shall check the first insertion or cancellation for correctness.
The Tribune will be liable for only one incorrect insertion or omission.
Special Ad Deadlines
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2012 Display Rate Book
Contract/Copy Regulations
Placement of advertising in the Tribune or any other product of Tribune
Publishing Co. (hereafter, Publisher) shall be subject to the following
conditions:
A. Brokered space is not allowed.
B. Placement of an order for an advertisement constitutes a specific
representation by the person(s) ordering or authorizing advertisement
that Advertiser is not insolvent and that such advertisement will be paid
for in full. In the event of an error in an advertisement on the part of the
Publisher, the liability of the Pub­lisher will be limited to partial or complete
correction or, at the discretion of the Publisher, a refund of the cost of
the advertisement. The Advertiser shall check the first appearance of the
advertisement(s) for corrections and the Publisher will be liable for only
one incorrect insertion. In no event shall the Publisher be liable for any
consequential damages in excess of the cost of the advertisement.
C. The Publisher reserves the right to omit all late copy when not obtained
by pub­lished deadlines.
D. The Advertiser will indemnify and hold harmless the Publisher for any
claims, damages, or liability resulting from publication of any advertising
copy submitted by the Advertiser, including legal costs and reasonable
attorney fees. Without limiting the generality of the foregoing, the
Advertiser represents and warrants that any copy submitted is truthful and
in compliance with all applicable laws and regulations.
E. Advertiser hereby agrees to indemnify Publisher for all expense it may
incur to enforce collection of any amount due under this agreement and
the Advertiser agrees to pay reasonable attorney’s fees and court costs
incurred in such publica­tion.
F. If, because of flood, fire, riots, strikes, shortages of material, orders of
govern­ment, failure of transportation, acts of God or other causes beyond
either party’s control, and as a result thereof, either party thereto is
prevented from performing hereunder, then during such period when such
party is prevented from perform­ing, due to the cause or causes set forth
above, such party shall be excused from performing hereunder.
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2012 Display Rate Book
G. The Advertiser hereby assigns to Publisher all rights of ownership to all
advertise­ments which are published, including the elements thereof.
H. The Publisher reserves the right to revise rates, terms, and specifications
contained in current rate card(s). No oral modifications of these conditions
will be recog­nized, and any alterations must be in writing.
I. Publisher assumes no liability for omission of advertising.
J. Orders submitted by agencies and advertisers which contain incorrect
rates or conditions will be inserted and charged at the regular schedule of
rates in force. Thus, failure to submit an order which corresponds in price
to the rate card will be regarded only as a clerical error and advertising will
be inserted without fur­ther notification.
K. Advertising set to simulate news content must be labeled “Paid
Advertisement” in ten-point type at the top of the ad. The Tribune’s news
and headline typefaces and styles cannot be used.
L. The following rates and regulations apply to political advertising: Copy
is subject to Publisher acceptance. Ads must carry the name of person(s) or
the organization(s) responsible for the ad. Cash in advance is required.
M. The Tribune will not assume responsibility for poor quality artwork or
print materi­als furnished by the advertiser, nor for advertising material
given to the Tribune for use in producing advertising.
N. Advertiser assumes responsibility for confirmation of any and all
electronic trans­missions of advertising insertions.