Tran 1 Michael Tran Michael Jordan: The BEST of All Time 12, 192 shots made. 32,292 points scored. 2,514 turnovers created (“All Time Statistics”). All of these are commendable stat lines, but compared to players like Kareem Abdul-Jabar, Karl Malone, and Wilt Chamberlain, none of them rank first on the National Basketball Association stats charts. So how can Michael Jordan, often known as MJ, be considered the greatest basketball player of all time? Simply put, he transformed and revolutionized all aspects of the game. In the 80s, the NBA saw great players in Larry Bird and Magic Johnson become the faces of the league. As the 90s approached, however, Jordan emerged as the new figure of basketball and helped pave the way for the modern era in the NBA. He drew crowds wherever he played and brought attention to the league as a marketing and advertisement figure, proving that his greatness was not completely about the numerical statistics, but also about what he did for the sport of basketball as a whole. From his physical talents and dominating playing trademarks, to his marketability and continuing influence on the game of basketball, Michael Jordan is clearly distinguished from his fellow competitors and is unquestionably the best player to ever put on an NBA uniform. In recent years, the discussion about the greatest NBA player has involved a small group of elite players. Among the group, three names are always compared to each other: Michael Jordan, Kobe Bryant, and LeBron James. The eras in which all three played or are playing in are certainly different, with Jordan retired and Bryant and James currently in the league, but the comparisons are still valid. Bryant and James each have strong cases for being the NBA’s best and can be supported by some plausible arguments. Bryant has won five NBA championships with the Los Angeles Lakers, earned multiple MVP awards, and led the league in scoring for Tran 2 many seasons. His marketing and advertisement for Nike shoes has become increasingly popular over the years and is still drawing in numerous fans today. James’ greatness lies in the aggressive style in which he plays the game, with high-flying dunks and acrobatic lay-ups. His ability to beat his defender off the dribble sets him apart from others in the league, and his defense is a force to be reckoned with for opposing players. What makes Bryant’s and James’ arguments much more appealing is that both came straight out of high school after skipping college for the NBA draft, while Jordan attended the University of North Carolina before entering the big leagues. Yet, both Kobe and LeBron, superstars in their own rights, still do not compare to the level of superiority and magnitude of Michael Jordan. One of the reasons that distinguished Jordan apart from his competitors and the rest of the NBA was his overall, raw athleticism. The league had never seen such a fierce body playing the guard position before. Standing at 6 foot 6 inches and weighing 195 pounds, Jordan changed the nature of the shooting guard ("Basketball Statistics & History"). Other great shooting guards during Jordan’s era included names such as Reggie Miller and Clyde Drexler. Both players displayed the traditional styles of the position, which relied heavily on outside shooting and finesse play on the court; these characteristics were evident amongst most players at the time. Michael Jordan, due to his ability to jump and rise over defenders, created a new stigma for players of the same position. His style of attacking the basket and forcing his way through his defenders, instead of moving around them, paved the way for shooting guards of future generations to follow, namely Kobe Bryant and LeBron James. Players depended more on outside shooting and jump shots, but once Jordan asserted his presence on the game, people needed to learn how to defend his slashing, aggressive movements. Jordan set a precedent for the game of basketball, and those after him were only replicating his style of play. Phil Jackson, Tran 3 Jordan’s head coach in Chicago and Bryant’s current head coach in Los Angeles, stated, “Kobe has patterned himself after Michael, and there are a lot of identical things there, but it’s one thing to hope to be like him, it’s another to be like him” (“Phil Jackson Says”). This epitomizes Michael Jordan’s influence on the game, showing how even the great Kobe Bryant saw Jordan as a role model. The physical nature of MJ’s game proved to be a template for shooting guards in the NBA and has solidified up into the upper-echelon of elite players. Perhaps the most obvious example of Michael Jordan’s athleticism is seen in his slamdunk contest accomplishments. Winning two contests back-to-back in 1987 and 1988, Jordan showed off his freakish jumping skills and re-invented the art of dunking (“Slam Dunk Contest”). Jordan’s competitors do not come close, with Bryant winning only one in his career and James with zero. Every year, when the dunk contest happens, there is always a reference to Jordan’s iconic dunk in the 1988 contest in Chicago; Jordan famously placed a strip of athletic tape near the free throw line, about fifteen feet away from the hoop, and took off from that spot to slam home the most recognizable dunk in history. There were other great winners before him in Julius Irving, better known as Dr. J, and Dominique Wilkins, but neither could compare to MJ. Both Irving and Wilkins performed miraculous dunks, but because of their lanky size and thin bodies, their dunks were presented only as elegant and graceful. Jordan’s muscular build and bulky body allowed his dunks to be awe-inspiring and incredible, which created more of an eyepopping effect for the crowd. That image, of number 23 hanging in mid air in his own Chicago arena, is “etched into our minds forever”, as sports writer Nick DePaula states (DePaula). His physical stature and ability to jump higher than other players are a few reasons why Michael Jordan can be seen as the leading figure in the sport of basketball. Tran 4 In addition to his physical capabilities, Michael Jordan’s ability to score wherever and whenever he wanted to adds to the justification that he is the best player in the NBA. The statistical numbers do not lie, as Jordan is the all-time leader in points scored per game, with an average of 30.1 (“All Time Statistics”). No other player in history has scored more points than MJ on an every game basis, and it is evident in his numbers; LeBron James is the next closest competitor, with 27.7 points per game (“All Time Statistics”). MJ’s ability to put the ball into the hoop at will was not displayed by any other player of his time. The only way for his team to win, as Jordan recognized, was if he commanded the ball and scored at the most crucial times, which he did game in and game out. He developed a mid-range jump shot as well as a deadly threepoint shot, which proved to be the main concerns for opposing defenses in the game. Jordan’s shot taking and shot making skills are ones that truly distinguish him from the rest of the crowd, and solidify his greatness in the game. Great players are typically defined by their repertoire of offensive skills, which Michael Jordan clearly mastered. What set him apart as a complete player, however, were not only his scoring and dunking highlights, but also his capabilities on the defensive end of the game. According to NBA.com rankings, Jordan ranks second all time with 2,514 steals (“All Time Statistics”). This is a truly remarkable feat for a player who leads the entire history of the league in scoring per game. With these numbers, it demonstrates that MJ not only helped his team by scoring points, but by also hustling back on defense and creating turnovers. Both Kobe Bryant and LeBron James are not even ranked in the top ten in steals; the reason being is that Michael understood the meaning of playing hard-nosed defense, whereas Kobe and LeBron often times lack defensive intensity in their games. As defensive player of the year in the 1987-88 season, Jordan had an astounding 3.7 steals per game and 1.6 blocks per game (NBA and USA Tran 5 Basketball). MJ’s defensive skills should be one of his recognizable traits but is often overlooked. Along with all of the points he scored, Michael Jordan’s impact on stopping his opponents from scoring approves his validation as the NBA’s best. The way Michael Jordan played and went about the game could be defined in one word: leadership. His abilities to direct his team and control the tempo of the game were all related to his leadership characteristics and qualities. As the star player for the Chicago Bulls, Michael Jordan led his team to six championships, from 1991-1993 and 1996-1998 (“Michael Jordan Teammates”). Earning two 3-peat’s in a span of eight seasons is an accomplishment not seen by any other player in the history of basketball (“All Time Statistics”). Compared to LeBron James’ zero championships, this feat is truly remarkable. Without Jordan, the Bulls would have never won any of those championships, as seen in the 1993-1994 and 1994-1995 seasons. After the death of his father, James, Michael decided to take a break and retire from the game for a few seasons. During those seasons, the Bulls suffered and could not make it back to another championship, showing how much MJ meant to the organization and how he “made the Bulls indomitable” (Posnanski). Once he returned in 1996, Jordan led his team to yet another string of three championships. Jordan’s influence on his teammates was the major motivating factor in all of those championship runs. Former teammate Steve Kerr puts it, “Michael (Jordan) was one of those that would put pressure on you and he wanted to see if you were the type that could handle it” (Kelly). This quote demonstrates the important leadership role that Jordan played on all of those winning teams. His teammates highly respected him and played the game knowing that Michael was supporting them and pushing them to achieve nothing but the best. MJ changed the game of basketball not only through his playing styles, but also through his marketability and advertisement for the NBA. To this day, Jordan is still a legendary icon for Tran 6 all sportswear and apparel. After signing with Nike in 1985, he started his new line of Air Jordan sneakers and had an immediate impact on the league. Before Jordan’s brand of shoes hit the market, the NBA had a rule that required all-white sneakers for its players. Nike, however, helped Michael create a shoe that combined red and white color schemes to match the Chicago Bulls’ jerseys, completely ignoring the rule and bringing fashion to the court. Although this did not go over very well with the league as Jordan was fined for wearing his shoes, the new look hitops increased in popularity and revolutionized the culture of basketball (“Jordan: History of Flight”). Kids, teenagers, and adults of all ages started to buy the latest Air Jordan sneakers. As Darren Rovell of CNBC states, “[Jordan] made buying Air Jordans an annual ritual” (Rovell). Commercials promoting the brand became mainstream to viewers all across America and all over the world. Jordan’s line of basketball kicks continued to grow every year, and reached twenty-four different pairs by 2009, which excludes the women’s line of shoes and the baseball cleats created in his later years. According to a sports market retailing firm, SportsOneSource, “The Jordan brand has a 10.8 percent share of the overall US shoe market, which makes it the second biggest brand in the country and more than twice the size of Adidas’ share” (Rovell). This is an unbelievable feat, considering all of the famous shoe companies available and a prime example of Michael Jordan’s widespread influence. His brand also produced different types of apparel, including sweatshirts, t-shirts, basketball shorts, sweat bands, and other sportswear accessories. Ira Berkow of the New York Times described Jordan in as a “canny N.B.A. marketing strategy and [a] reception worldwide as a crossover superstar” (Berkow). He united all aspects of the commercial world and depicted himself as a true icon in society. Air Jordan’s “Jumpman” logo has become a trademark for basketball and is a major symbol of MJ’s greatness on and off the court. Tran 7 Michael Jordan’s impact extended even further than the sporting industry. His name began to circulate on Wheaties cereal boxes, Gatorade bottles, and Hanes underwear. He even appeared in the hit movie Space Jam, where he acted as himself and played a friendly role with Looney Toons characters, Bugs Bunny and Tasmanian Devil. Marketers saw the possible interest that MJ could attract and pursued him to be the face of their companies. As a result of all the advertisement hype, Jordan has generated enough revenue to make him the first athlete to reach $1 billion (Rovell). This surpasses not only Kobe and LeBron, but also other infamous superstars, such as Tiger Woods and Tom Brady. The craze and mania that Jordan has provided for the NBA, sports, and the brand name businesses are not seen in any other basketball player, let alone athlete. Today, Jordan is still closely involved with the NBA. He is currently a majority owner of the Charlotte Bobcats, helping to develop them into a big time organization. Just by his name and reputation, Jordan attracts young players currently in the league to come play for his team. Kemba Walker, a recent first-round pick by the Bobcats in the 2011 NBA draft, was quoted as saying, “He's the greatest player to ever play the game so, anything I can learn from that man, I'm going to ask a lot of questions” (Anthony). Jordan has also started to play an important role in the current NBA lockout. Although keeping quiet at first, he has emerged as a leader for small-market team owners like himself, and has advocated his plans to settle a deal between the players and owners. K.C. Johnson of the Chicago Tribune writes, “Chicago Bulls fans well remember Michael Jordan...coming in to save the day. On Saturday in New York, Jordan...was one of many in attendance for labour negotiations in an attempt to save the NBA season” (Johnson). The effect that Jordan has had on the game is still present today and will not fade away anytime soon. Tran 8 When it comes to basketball, Michael Jordan is the leading figure and most influential individual to ever play the game. His athletic capabilities and powerful body frame allowed him to transform and dominate the way the game was played. Jordan’s scoring prowess was a trademark of his playing styles and posed a major threat to other teams. In addition to offense, defense was another strength of MJ’s game that often times goes unnoticed. His willingness to help his team on both ends of the court, not just on offense, signifies the type of unselfish player that Michael Jordan developed into. The leadership traits displayed during all of those championship runs defined how important Jordan was to the Chicago Bulls and made him the ultimate player and teammate. Also, Jordan’s vast influence off the court, from marketing shoes and other products, to dealing with the current NBA lockout, instills Jordan as a complete, wellrounded basketball player, athlete, and legend. A quote from Darren Rovell sums up MJ’s greatness the best, stating, “[The] next Michael Jordan isn’t…Kobe Bryant or LeBron James. There is no next Michael Jordan” (Rovell). Tran 9 Works Cited "All Time Statistics." NBA.com. NBA Media Ventures, 2011. Web. 21 Nov. 2011. <http://www.nba.com/statistics/default_all_time_leaders/AllTimeLeadersPTSQuery.html ?topic=4>. Anthony, Mike. "Kemba Walker Talks Draft, Bobcats, Michael Jordan, UConn, Etc." Courant.com. Hartford Connecticut Blogs, 23 June 2011. Web. 21 Nov. 2011. <http://blogs.courant.com/uconn_mens_basketball/2011/06/kemba-walker-talks-draftbobca.html>. "Basketball Statistics & History." Basketball-reference.com. Sports Reference LLC. Web. 21 Nov. 2011. <http://www.basketball-reference.com/>. Berkow, Ira. "Looking Over Jordan." Nytimes.com. The New York Times Company, 31 Jan. 1999. Web. 20 Nov. 2011. <http://www.nytimes.com/books/99/01/31/reviews/990131.31berkowt.html>. DePaula, Nick. "The Story Behind Michael Jordan's Iconic Free-Throw Dunk Photo. "Sole Collector. Sole Collector, 23 Jan. 2011. Web. 21 Nov. 2011. <http://solecollector.com/Sneakers/News/The-Story-Behind-Michael-Jordan-s-IconicFree-Throw-Dunk-Photo/>. Johnson, K.C. "Michael Jordan Taking the Lead on Behalf of Small-market Teams" Thestar.com. Toronto Star, 6 Nov. 2011. Web. 21 Nov. 2011. <http://www.thestar.com/sports/basketball/article/1082281--michael-jordan-taking-thelead-on-behalf-of-small-market-teams>. "Jordan : History of Flight." Jumpman23.com. Nike. Web. 21 Nov. 2011. <http://www.nike.com/jumpman23/historyofflight/>. Tran 10 Kelly, Victor. "Steve Kerr Interview." IGN Sports. International Gaming Network, 13 Mar. 2007. Web. 21 Nov. 2011. <http://sports.ign.com/articles/772/772380p1.html>. "Michael Jordan Teammates in the Championship Years." Michael Jordan's World. 2010. Web. 21 Nov. 2011. <http://www.michaeljordansworld.com/teammates.htm>. "NBA and USA Basketball." NBA Universe.com. NBA Universe.com. Web. 21 Nov. 2011. <http://www.nbauniverse.com/usa_basketball.htm>. "Phil Jackson Says Kobe Bryant Not in Michael Jordan's Company." Sporting News. Sporting News, 14 Mar. 2011. Web. 21 Nov. 2011. <http://aol.sportingnews.com/nba/story/2011-03-14/phil-jackson-says-kobe-bryant-notin-michael-jordans-company>. Posnanski, Joe. "LeBron Vs. Jordan." SI Vault. Turner Sports & Entertainment Digital Network, 13 June 2011. Web. 21 Nov. 2011. <http://sportsillustrated.cnn.com/vault/article/magazine/MAG1187119/index.htm>. Rovell, Darren. "Michael Jordan First Athlete to $1 Billion." CNBC Mobile Home. Consumer News and Business Channel, 11 Sept. 2009. Web. 21 Nov. 2011. <http://www.cnbc.com/id/32798277/Michael_Jordan_First_Athlete_To_1_Billion>. "Slam Dunk Contest." ESPN: The Worldwide Leader In Sports. Entertainment and Sports Programming Network, 20 May 2011. Web. 21 Nov. 2011. <http://espn.go.com/nba/topics/_/page/sprite-slam-dunk-contest>.