Classifying the Market for Elderly People in Jordan According to Their Life Style Patterns
Haitham Al-Abade; hani aldmour;
This paper appears in: Administrative sciences , Dirasat Journal
On Page(s): 23 - 39
Volume: 30, Issue: 1, 2003
Abstract [English]
ABSTRACT
The main objective of this study is to identify the life style patterns of the elderly people in Jordan
and to classify them on the basis of their life style patterns. The study employed both primary and
secondary data. Primary data was collected through a structured questionnaire from a convenience
sample of 408 respondents. The collected data was analyzed by using frequency tables, ANOVA,
Mann-Whhitney and other statistical techniques.
The main findings of the study were:
- The elderly consumers in Jordan can be classifed in terms of their life style patterns.
- There is a significant difference among the edlerly consumers in terms of their opinions.
- There is a significant difference among the edlerly consumers in terms of their intersets
- There is no significant difference among the edlerly consumers
Keywords: not available
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